Selling to Schools

Selling to Schools

United States, EnglishMarketing

Selling to Schools provides expert insight, timely tips, and insider information about education marketing, school market research, and how to sell products to K12 schools. Savvy education sales and marketing professionals know it --now discover for yourself: STS means success in the education marketplace.

On-Demand Episodes

00:17

Are sales to K-12 schools important to you? If so, and you've never considered the special education market before, now may be the time for you to rethink your strategy. Trends in the student population suggest that school administrators... more
00:16

You're convinced you've developed a great product and you're anxious to find a way to sell it to schools. Excitement is building because you are about to strike a sales and marketing deal with an established player. Time out. Before you... more
00:12

Entering the K-12 school market has always been tough. But now with the shift from print to digital there are new barriers affecting everyone - newcomers and veterans alike. There is debate among industry managers about how we will... more
00:15

A recent study by education market researchers at IESD reveals important trends for mobile technology in schools. What do the findings suggest for managers responsible for sales and marketing of K-12 instructional solutions? What should... more
00:15

The use of social media channels by educators continues to expand. Facebook, LinkedIn, Twitter, Pinterest, YouTube, blogs, and other online destinations are where just about everyone interacts. What does the social media explosion... more
00:16

The education industry is in the midst of a major paradigm shift. Free products are challenging traditional rules. Pressure is mounting to find new sources of revenue, and many K-12 market experts say selling services to school administrators is... more
00:16

What's the best way to sell to schools? It's the topic of greatest interest for everyone who wants to succeed in the K-12 education market. Many newcomers would like to find a low-cost entry, and the idea of using independent reps or... more
00:15

Getting the attention of busy district administrators has always been an education marketing challenge. Now it's more important than ever according to a recent survey commissioned by District Administration magazine. What's behind the... more
00:15

Here is a challenge every educational technology provider faces. School administrators decide to give your product a try, hoping to verify the pay-off you've promised. You get the sale -- a trial for a few classrooms or schools. But, all too... more

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