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Selling to Schools

Selling to Schools


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Selling to Schools provides expert insight, timely tips, and insider information about education marketing, school market research, and how to sell products to K12 schools. Savvy education sales and marketing professionals know it --now discover for yourself: STS means success in the education marketplace.

On-Demand Episodes

Looking to dive deeper into webinar marketing? Want to learn new ways to attract and engage with your K-12 audience? Returning to our program is Lisa Greathouse with SimpleK12. In a previous show on STS Radio titled "Three... more

Education marketing programs have never been more appropriate, yet few mangers who market or sell ed tech products and services understand how to embrace them and have shifted their investments accordingly. The old methods... more

Get ready! Here's part four of the EdNET Insider series with timely information about important K-12 ed tech trends. We're wrapping up our coverage of one of the most important annual gatherings of executives who drive the K-12 ed... more

Here's part two of the four-part EdNET* Insider series. We're giving you the inside scoop on hot topics discussed by K-12 industry leaders at the EdNET 2014 conference. Your host is Glen McCandless, and on the scene at EdNET is Saul... more

Late September in Baltimore at the EdNET* 2014 conference, hundreds of the education industry's movers and shakers spent two days discussing trends, opportunites, and challenges that everyone who sells to schools is facing. This... more

Trade shows and exhibit marketing continue to consume a big chunk of the marketing budget for companies that sell products and services to educators. Yet, webinar marketing and related follow up, including webinar sponsorships, are... more

Rapid expansion in adoptions and use of mobile devices in schools has the potential to impact almost every aspect of education. A new report, "Mobile Technology for K-12 Education," sponsored by mobile learning company,... more

RFPs (Request for Proposals) are something you'll definitely have to deal with if you sell to schools, and some RFPs are great opportunities. But, you may have discovered that spending time to react to RFPs can kill your productivity unless... more

Are sales to K-12 schools important to you? If so, and you've never considered the special education market before, now may be the time for you to rethink your strategy. Trends in the student population suggest that school administrators... more