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K-12 Sales Alert: Are You Ready for Career Readiness?

  • Broadcast in Marketing
Selling to Schools

Selling to Schools


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No matter what product or service you sell to educators, new emphasis on college and career readiness is having an impact. Across State policy makers and K-12 district leaders, parents, and employers recognize that we must graduate more students with technical skills employers are demanding.  The recent reauthorization of ESEA (now ESSA) encourages skills-centric standards. How should the supplier community respond? What K-12 sales opportunities are being driven by this seismic shift in workforce development? Take 15 minutes to listen to STS host Glen McCandless interview Dr. Eugene Bottoms, K-12 policy setter and Senior Vice President of SREB (Southern Region Educational Board). Glen asks Gene some timely questions about his insights and advice to sales and marketing managers of companies that sell to schools. Don't miss this important program!