How to Use Social Media to Engage School Administrators

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Selling to Schools

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The use of social media channels by educators continues to expand. Facebook, LinkedIn, Twitter, Pinterest, YouTube, blogs, and other online destinations are where just about everyone interacts. What does the social media explosion mean for education marketing? How can suppliers of products and services best leverage social media channels to engage school administrators who make the buying decisions? How important is social media as part of the school marketing mix? Join host Glen McCandless for a 15-minute discussion around this timely topic as we welcome Charlene Blohm, an education-market focused PR and social media marketing expert.

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