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Selling Services to K-12 School Administrators

  • Broadcast in Marketing
Selling to Schools

Selling to Schools


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The education industry is in the midst of a major paradigm shift. Free products are challenging traditional rules. Pressure is mounting to find new sources of revenue, and many K-12 market experts say selling services to school administrators is an important trend. You may be blinded by what is happening or you may be looking for some clarity. What is driving this trend, what impact is it having, and what should you be doing to refocus and reshape your businesses? How do you ensure future success as we continue to feel the affects of the new business models and new players in the K-12 space?  Join host Glen McCandless, author of new article on this topic, for an interview with industry veteran Lou Pugliese, a leader who has been in the thick of this shift and can offer front-line perspective.