How (and Why) to Reach School District Administrators

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Selling to Schools

Selling to Schools


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Getting the attention of busy district administrators has always been an education marketing challenge.  Now it's more important than ever according to a recent survey commissioned by District Administration magazine. What's behind the trend toward more centralized purchasing decisions in our school districts?  Could print ads be the way to attract the interest of the decision makers you want to reach? Join host Glen McCandless, leader of, to explore this topic with K-12 marketing expert, George Halo.