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K-12 Sales: From Pilot to Adoption

  • Broadcast in Marketing
Selling to Schools

Selling to Schools


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Here is a challenge every educational technology provider faces. School administrators decide to give your product a try, hoping to verify the pay-off you've promised. You get the sale -- a trial for a few classrooms or schools. But, all too often, results from the pilot fail to meet expectations. The product is minimally used or not used at all. The big sale for the broad adoption doesn't happen. But we all suffer the consequences. Taxpayers foot the bill and the ed tech industry gets another black eye. What's the solution? How do you move from a product pilot to broad-based adoption that drives customer loyalty and referral K-12 sales? How do you secure a commanding market share for your company in the K-12 market?  Join host Glen McCandless and his guests Farimah Schuerman and Mitch Weisburgh of Academic Business Advisors as they unpack this topic and provide expert perspective and practical advice.