Everyone promoting products and services to schools is doing so amidst a tidal wave of change in media. The number of e-newsletters, online magazines, digital publications, and social media outlets educators participate in is exploding. For you to compete effectively in the school market, you must adapt your public relations (PR) approach and adopt new strategies that leverage new technologies. Doing so enables you to reach your customers, potential customers, the media, and other influencers in more meaningful ways. Education-market public relations expert Charlene Blohm shares her perspective with show host Glen McCandless. Take 15 minutes to expand on the advice Charlene offers in her STS article, how web-powered public relations will increase awareness, establish credibility, and build goodwill and loyalty for your company, products, and services.
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