Selling to Schools

Selling to Schools


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Hidden Challenges for Sales to K-12 Schools

Broadcast in Marketing

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How will your company grow and prosper in the "new normal" K-12 sales environment? An important success strategy is to focus on helping your customers and prospects manage change, perhaps a hidden challenge. Three big changes are impacting your customers' decisions right now. During this 15- minute interview, host Glen McCandless unpacks these with guests Farimah Schuerman and Mitch Weisburgh of Academic Business Advisors.  We'll take a look at change management and steps you should take now to lead your organization, deeper insight from their new article on