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Are you having trouble getting a sales meeting with a school administrator? No wonder. Busy educators are tired of boring, cookie-cutter sales presentations. Every sales pitch is the same, relying on slide shows and touting product features. How can you set yourself apart and trump your competition? Start by taking some time to read the companion article posted on SellingToSchools.com and by listening to this 15-minute radio show. Host Glen McCandless will interview his guest, education-market veteran and presentation consultant John Lowe, and provide you with advice for turning your presentations into something that your sales prospects will remember.
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