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School sales stalled? Make no mistake: no matter what you do or say, your K-12 prospects control the buying process. And while you can’t change their mind, if you practice the Five Maximizing Maxims (read about them in the companion article on STS) you can shift your prospect’s perspective. As you understand and apply this fourth rule of engagement, your school sales will close faster and more often. Listen as K-12 industry leadership coach Joe Caruso unpacks these principles with host Glen McCandless, SellingToSchools.com.
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