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The landmark federal program which has come to be called “No Child Left Behind” has pushed billions of dollars into the K-12 market, and fueled sales of K-12 products and services for years. But what can you expect next? Recent changes in the No Child Left Behind federal program — waivers -- will impact your K-12 school sales and education marketing program in states that have been awarded waiver status. Yes, the rules are changing again. As you develop your education market sales plan, you will need to account for the states that have been awarded waivers and the key elements of each state’s waiver plan. Get the inside scoop! Listen to this 15 minute interview with K-12 industry funding expert Dr. Jenny House of RedRock Reports. Jenny will discuss the new rules and answer questions from host Glen McCandless of SellingToSchools.com about information in Jenny's companion article posted on STS.
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