You really want to make an impact on education—right? But are you sometimes frustrated when you try to persuade school administrators to buy your product or convince your coworkers to go along with your idea and they dig in their heels? Like many of us who serve the school market, you may be focusing on information over style as your way to change someone else's mind. Forget it—you can't change someone else's mind. The more you understand this rule of engagement, the more you will be able to move the needle toward your goals. Take 15 minutes to listen to Glen McCandless, creator of SellingToSchools.com, interview Joe Caruso, K-12 industry leadership coach. This show and his companion article on STS may change your mind!
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