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Are Your K-12 Sales Prospects Always Right? They Want to Be!

  • Broadcast in Marketing
Selling to Schools

Selling to Schools


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What your team members and your K-12 prospects think and feel is right - their biases - are impacting your results this very minute. As you rush through your day, chasing revenue quotas and pushing for action, your team and your prospective customers process your presentations and interpret your offers and suggestions based on what they perceive to be right.  What you think is right may not fully respect the desire of others to be right. Right or wrong, subconsiously or not, this basic rule of engagement and your understanding how to apply it to your communications skills could make or break the goals you are striving for. Listen to this 15 minute interview with K-12 industry leadership coach, Joe Caruso. Glen McCandless, host and leader of SellingToSchools.com, takes a deep dive into an important rule of engagement. Be sure to read the companion article as well. Great stuff to drive your sales to schools!