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How to Deliver a Product Demo that Drives K-12 Sales

  • Broadcast in Marketing
Selling to Schools

Selling to Schools


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We joke about presentations and demos with the colloquial name “dog and pony show.” Joe Caruso, leadership consultant to the education industry, calls most product demos “dummos,” his own colloquialism. Joes knows – as you do- that the product demo is a focal point during our sales process. Most of us think our demo will make or break the sale, so why not be sure you do your demo just the right time, armed with the right information, and with the power to drive new business? Is honing the product demo a leadership issue? Joe thinks so, and after listening to this 15-minute show, you probably will too! Why? Because demos must factor in The Four Rules of Engagement, basic principles that must be modeled throughout the sales process by everyone who is leading for success.