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Companies are consolidating. Publishers are re-restrategizing and re-reorganizing. Developers of educational products and services are selling to districts with historically tight budgets. And the districts themselves are rethinking the way they buy given the various pressures and uncertainties in government. All of these elements are beyond the control of leaders who are being held accountable for their company's success So what can your company do about its core "go-to-market" sales and marketing strategy in order to stay relevant in a changing school market? Join education market leadership consultant Joe Caruso for a discussion with Glen McCandless of the school sales resource center, SellingToSchools.com. Glen will be asking Joe about his four-step process for reassessing where your company is, and where it needs to go.
It's good to talk.