Organizing and tapping into the services of an advisory group has been a solid strategy for many companies that sell to educators. What’s the difference between an advisory group and a formal board of directors? What’s the value for the advisors? How do companies go about finding advisors, and what are some important considerations for success? Host Glen McCandless will explore this topic during a 15-minute interview with our special guest, an education-market expert with a great success record in a wide range of sales and marketing programs, Farimah Schuerman. Farimah, now the principal of consulting firm, Academic Business Advisors, contributed an article on this same topic which is currently featured on SellingToSchools.com.