Selling to Schools

Selling to Schools


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Advisory Groups as an Education Marketing Program

  Broadcast in Marketing

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Organizing and tapping into the services of an advisory group has been a solid strategy for many companies that sell to educators. What’s the difference between an advisory group and a formal board of directors? What’s the value for the advisors? How do companies go about finding advisors, and what are some important considerations for success? Host Glen McCandless will explore this topic during a 15-minute interview with our special guest, an education-market expert with a great success record in a wide range of sales and marketing programs, Farimah Schuerman. Farimah, now the principal of consulting firm, Academic Business Advisors, contributed an article on this same topic which is currently featured on

education marketing
K12 sales
marketing to educators
school sales
selling to educators