Do you still use traditional promotional formats like catalogs, direct mail and print advertising, or do you believe that educators don’t pay much attention to these anymore? For many of us who sell to the school market, marketing to educators has shifted entirely to email and social media channels. But wait! If you’re following this trend, you may want to reconsider. At least one education marketing expert, Emily Garner, believes that there has never been a better time to rely on the old --- along with the new. During this 15-minute show, host Glen McCandless will ask Emily a few questions about this idea, and discuss some of the advice she provides in the popular book The Expert's Guide to the K-12 School Market as well as in her article on the SellingToSchools.com web site.
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