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How to Become an Ed-Tech Platform Leader

  • Broadcast in Marketing
Selling to Schools

Selling to Schools


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Platforms are popping up everywhere on the educational technology landscape. There has been a surge in the use of the word "platform" to describe a wide range of products and services being offered to K-12 technology buyers. Is it trendy to offer a platform? Is platform just a buzz word? Are there differences between products and platforms? What do companies need to do to succeed as platform leaders? Anyone making strategic decisions in the ed tech market needs to understand this important topic, and to gain insight from of one of the leading authorities on digital platforms, Dr. Annabelle Gawer.