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New School Market Research Reveals Opportunities in the Pre-K Segment

  • Broadcast in Marketing
Selling to Schools

Selling to Schools


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Pre-K education is a rapidly expanding opportunity in the U.S. education marketplace . Public programs are a priority in many states. A recently released report from early childhood education specialists at Wilson Marketing Group forecasts spending, funding sources, and trends for 2010 and 2011. Listen to this ten minute interview Mike Wilson, founder of the education market research firm that produced this important study. You'll hear his perspective on key findings in the report as well as his thoughts on the implications for early childhood publishers that are marketing to schools.