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Is it possible to make a difference and still make a profit? Yes, according to our guest, green business profitability expert and best-selling author Shel Horowitz.
Shel Horowitz, Green and Profitable
Shel has been involved in environmental and social change movements his whole life. He is the publisher of Green and Profitable and the author of numerous books. His eighty book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, was a #1 Environmental category bestseller on Amazon, and has made the category bestseller list at least 30 times.
Shel’s e-book, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle, shows consumers easy and affordable ways to go green. His Down to Business webzine was one of the first business publications to have a regular section on sustainability.
Shel was still a teenager when he started doing publicity and marketing for grassroots environmental and community organizations with zero promotional budget. There wasn’t even money available for stamps, so he hand-delivered press releases on a three-speed bicycle. Trained as a journalist, he first became aware of the power of the news media when a local paper refused to print meeting notices he wrote for a controversial group—but gave extensive news coverage to its refusal. Now, for over thirty years, he’s helped businesses, nonprofits, and community groups identify their key message and get it out to the public with little or no expenditure.
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It's good to talk.