In my marketing mindset, the world is abundant, competitors are potential allies, and going green is a way to decrease costs while increasing revenues and profits. Focusing on ethical, effective, and affordable approaches, this helps you: 0 * Examine your organization's current and future path to sustainability, * Identify and locate your best prospects, partner with others already doing business with them, * Develop, publish, and market a book, and use it effectively to anchor your credibility as an expert and build your personal brand and platform * Deliver a message that makes them eager to support your business.
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