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The Single Most Dangerous Pitfall of Social Media Marketing

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Businesses are feeling the pressure of using social media to promote because of shrinking marketing budgets and rising advertising expenses. Using Facebook, Twitter, and any one of the other social media platforms seems like the right thing to do. How hard could it be, right?

Yet there is one pitfall that nearly 98% off all business owners and marketing directors fall in to. Will you be one of them? Listen in as Charlene and Sheryl discuss what this is and how you can be sure to avoid it.  

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