Today's show is all about using online marketing and social media to promote a product or event. Our special guest today is David Mattingly, founder of BlackWyrm Publishing. Charlene has known David for about a year and through various conversations learned that he uses social media to market his own, and his author's, books and events.
Founded in 2003 to produce roleplaying material for Hero Games, Green Ronin and other companies, BlackWyrm Publishing branched out into speculative fiction novellas in 2009. They've published two dozen novels, have over a dozen more in the pipeline and is beginning to branch out into other types of fiction.
BlackWyrm has an unusual approach to small press publishing. If the company accepts a manuscript, they pay for printing and marketing costs upfront, then split the profits evenly with the author.
BlackWyrm Publishing can be found online at blackwyrm.com.
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