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Join Earl and Hannah for a real conversation on how to get your voice heard in your market without spending a dime! Today there is so much going on with social media, networking events, volunteering, lunches, radio, websites, and advertisements. You could really go broke trying to be everything to everybody. Some years ago it was easy to be seen on Facebook. Today we have all become numb to the posts of others and most often if you are a small business owner it is a source of frustration. It was only a few decades ago that everyone was visiting your Myspace, before that it was easy to be visible on the web. And before that the best source of advertisement was the newspaper or a magazine. Who reads the newspaper anymore? Has society just grown so ADD that no messages are able to get through?
We all go through this from one time to another and we are here to tell you there are keys to being visible and you can start making your plan today! We will discuss all of the above and we will share with you some of the things that we did horribly wrong and some of the things we are doing that are going really right!
Google+ should you be there?
Google+ is one of the newer social media kids on the block and a lot of businesses are wondering if they need to play in that sandbox as well. So what is Google+ all about?
Google+ is a pretty big place to network. Its platform is like a combination of Facebook, Twitter and LinkedIn but it's important to understand that even though there are similarities, G+ does not work like Facebook, Twitter or LinkedIn and must be treated quite uniquely.
So, should you be using Google+? According to Google, there are over 300 million active users but I think it's important to recognize that that number could be quite skewed. Google is a pretty powerful entity to be dealing with and they have a lot of motivational behavioural power over users.
Andrea Lindal, owner of Lexabi Communications will share her experience with Google+. Lexabi Communications provides a full set of online marketing solutions specializing in social media management, email marketing and digital design. Find out more HERE.
Read her article in the Brighter Business Empower Magazine HERE.
Many companies are concerned about 'over' posting to their Facebook pages. On this episode we discuss:
1) How often you should post to get results?
2) What type of content should you be posting?
3) When is the best time to post?
4) How to track which content is working?
We will also talk about the latest in social media news and give you the top 3 questions you need to ask your social media lead or agency this week.
Patriots and the government are they compatible? That will be the discussion tonight. Are Patriots the militia the government told you about? Patriots and the MSM-why they are at odds. https://www.facebook.com/patriotvoicesofsocialmedia If the links are disabled go here for the link.
Patriots, are you tired of being censured or account suspended for voicing your opinion? For spreading the truth? I will read your posts out loud to the audience or you can call in and do it yourself and to whom you want to say it. Call into the show @ (646) 929-1036, Twiiter @patriotvoices1
This was project was a quick inspiriation born of being punished for conservative, libertarian thoughts. Many people were being punished by having their social media accounts suspended because those OTHER people were offended, couldn't handle the truth. Those other people were the perpetually offended, unable to think for themselves. The chronically unemployed, living on the government plantation. These arre the people who take and take from the sysytem, but never give or contribute to the American society. They blame America for the world's problems, they are afraid to be responsible for any decisions they make, and they do not want ANYONE to disagree with them. If you do, they report you. You get suspended. Tonight all that ends.... Tonight no matter your post or tweet is, to whomever it is, you will not be suspeded. You see, in the arena ideas, liberals lose everytime, and they cannot argue the point, they only scream and call you names--NOT here- here this is where we stand, here is where they fall!!
Most of the social media platforms now provide robust data and analytics. Our clients ask us regularly about how to use their data to make content decisions.
5 key platforms you need to focus on:
5 key items for your weekly social snapshot:
1) Top performing post
-determine you top performing posts on Facebook by visiting Facebook Insights and on Twitter by going to Twitter Analytics
-Use Twitter Advanced Search
3) Audience Growth
-follower increase week over week
-is the content you are posting leading to growth
-keeping track of your numbers is important week over week
-Psychographics over demographics
-make sure your social media demographics correlates with your brand demographics
-ensuring that your social media objectives are leading to actual results. Focus on tracking the audience path through your ecosystem.
Focus on the top level data rather than trying to get to detailed.
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Next week we discuss emerging social media platforms: Snapchat, Vine, Tinder, and a little bit about 4 Chan
Jerrod Sessler, CEO HomeTask franchise will join Deb Evans and Jack Monson on Wednesday, July 16th. HomeTask is a multi-service brand concept designed to master service management in the same way that Amazon dominates retail sales. HomeTask uses franchising to grow the brands and strategic partnerships with other quality service brands. Jerrod will share how HomeTask uses social media to build business locally and nationally.
Tonight will be the last night for Patriot Voices of social Media. After looking at this programs summary of listnership, and determing that this program does not have enough listeners or participation from its listeners, I have decided to move this program to Contra Radio. Contra Radio already has listeners, and I can incorporate the Patriot views and news into the Contra Radio format. It is also more financially prudent for me to move back to a one radio show. The sponsor ship just was not coming through to keep this show viable. The Contra Radio format is already been changed to include Patriot News and Views, and still cater to Prepper news and views. I invite the Patriot Voices patrons to check out Contra Radio. The Contra Radio network will always be looking to expand to other shows, or expand to include other topics.
With the impressively staggering number of active users that Facebook boasts, savvy business owners are (or should be) continuously considering how to get the attention of their slice of the more than a billion monthly users. There is a growing expectation among consumers that businesses provide an active social outlet for them to interact with. As inbound marketing continues to grow, there are a few key methods for attracting the right kind of followers; plus a few to avoid completely.
Marla Loyva, from Cohesion Media, will discuss the vital key methods include the creation of new and compelling content for your page, using distinctive graphics that support your brand, creating a holistic plan of how to integrate Facebook with the rest of your marketing strategy, and finally - properly utilizing the Facebook Ads feature with targeted and relevant ads that have a defined purpose. It may not be instantaneous, but the steady growth you experience can deliver real results.
You can read more in Marla's article in Issue 3 of the Brighter Business Empower Magazine HERE.
This week Erin, Corina and I discuss which social media tools we use daily for Jumpwire clients. We are quite rigiorous about how we test new tools and how we assess if our clients should consider them.
The show will focus on 4 key areas:
1) Posting tools that will make you more efficient and save you time.
2) Data gathering tools for your social media platforms to help deliver insights
3) Websites that have good information and insights
4) A short list of people and companies to follow on various social platforms that will give you good insights on a regular basis.
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