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Today's GainMindshare podcast will be with Kristen Tanzillo at 8 pm EST. Kristen is from the Dux Corparaiont and an experienced PR executive. Kristen will be helping consultants who want to constuct whitepapers for their own business or their cliens' business.
Whitepapers are more than just a simple article or press release. There is an art to getting them right so that they help you or your client in the sales process. Having them in your arsenal, allows you to have yet another silent salesperson working on your behalf.
The companies that do use them typically have people who are well versed with the structure, formatting and purpose of writing them. Once you understand their formatting and purpose, you will have a good sense for why you should be using them as part of your arsenal.
In this radio show, we interview Mr. Rawlson King, a writer for the leading magazine and news portal known as "BiometricUpdate.com", based out of Toronto, Canada. There are many other magazine portals out there, so we find out from Mr. King directly what makes BiometricUpdate.com stand out from the rest of the crowd. Also, we will probe into his insights as to what the future holds for Biometrics, and what some of the leading, innovative solutions could be in the future. We will also discover which news stories have made the most impact upon him and his team. Finally, we will find out the differences in the Candian perception of Biometrics versus the American perception of Biometrics.
LinkedIn's Slideshare evangelist Kevin Fisher shows B2B marketers how they should be using Slideshare for lead generation on this B2B Marketing Radio Show.
Why a B2B marketer cannot rely solely on whitepapers and blog posts anymore How are organizations using Slideshare for social selling? How Marketo generated 300% more leads using Slideshare How Achievers, an employee engagement software company gained dozens of leads within 1 week after launching their first 5 presentations on Slideshare 5 tips for turning Slideshare into a lead generating machine The mistakes B2B marketers are making when creating their presentations - and marketing them on LinkedIn that are keeping viewers from becoming leads The must-have elements that all successful lead generating presentations have How should we be using visual thinking in our presentations Plus much more Listen to this episode of B2B Marketing Insider's Radio Show, then grab our guest expert's free resources at: http://b2bmarketingradioshow.com/resources
Ripa Rashid is a frequent speaker and panelist and has been invited to speak by leading global organizations and businesses, including the Asia Society, the Conference Board, International Women's Forum, OECD and the United Nations, among others. She is the coauthor of Winning the War for Talent in Emerging Markets: Why Women are the Solution (Harvard Business Press, 2011) and numerous publications and whitepapers, including “Asians in America: Unleashing the Potential of the “Model Minority”” (CWLP 2011), and a series of reports on female professionals in India, Brazil and China (2010-2011). Ripa will join the Malaysian-based international leadership and corporate governance center ICLIF as Director of Research and Curriculum. Women and Global Leadership, Innovation & Gender Advancement. More info to come...
Lately, Bill has begun to detect some striking changes emerging in the contact center industry. He sees that contact centers really don’t want to buy software, they want to buy results. There’s a new breed of contact center vendors that is able and willing to provide results.
Bill is an industry veteran and has held a variety of sales, marketing and management roles for major contact center vendors and worked as a consultant for centers challenged with meeting their performance objectives. With more than 30 years in the market, he has practical experience with most contact center technologies and the technology segments that comprise workforce optimization, including workforce management. An author of numerous articles and whitepapers on contact center technology and management, he also has published four books: Building a World-Class Inbound Call Center, focused on a management process for call centers that drives productivity and quality;
Navigating the Customer Contact Center in the 21st Century, clarified technologies used in multimedia centers and updated management processes that include email and Web support metrics; Customer Centricity Through Workforce Optimization, focused on how to transform the workforce, maximize a contact center’s most value resources – its people – and propel center performance to the next level; and Analytical Workforce Optimization Demystified, focused upon how WFM and Quality Management are changing because of Analytics which provide powerful lenses through which management can improve the performance of the workforce and understand what customers want from organizations.
Stefan’s professional career has focused on identifying trends and changes in the real estate industry and is widely recognized as the leading visionary in this field. He has penned over 19 books, reports and whitepapers, over 1,000 published articles and given more than 700 presentations to over 300,000 people. His most popular books include the including the 1998 Amazon.com bestseller Real Estate confronts Reality, the annual Swanepoel TRENDS Report (2006, 2007, 2008, 2009 & 2010) and the new Swanepoel SOCIAL MEDIA Report (2010).
He has received numerous awards including; “Businessman of the Year” (Jaycees), has been ranked as one of the “Top 20 Most Influential People in the Real Estate Industry” (Today’s REALTOR®), “One of the Top 100 Most Influential Real Estate Leaders” in 2008 (Inman News), “One of the Top 25 Most Connected Real Estate Professionals Online” in 2009 (Proxio) and “One of the Top 50 People Who You Should Follow on Twitter” in 2009 (Roost). He is also the co-founder of Real Estate Wiki, the largest free online real estate encyclopedia and resource.
Stefan’s next book, Surviving Your Serengeti, will combine his love of wildlife and nature and his comprehensive business experiences into a message that vividly portrays how this larger-than-life metaphor provides guidance and inspiration for individuals and companies today. This book is due for publication Spring 2011.
National Business Coach, Bill Crespo will answer questions and interview guests on how to devloping new skills to increase revenue, improve time management, develop new habits that can take us to our next level. This show is for individuals needing direction and answers to important questions that can change their business and personal life. Today's economy is forcing individuals to change, add new skills, and create new habits for success.
The shift of Shared Services and Outsourcing activity to the Nordic region is quickening in pace. This interview with Jan Folcker, Group Head of SSC at Teliasonera, joins SSON for an exclusive interview exploring the growing appeal of this region. Drawing on Teliasonera’s experience of integrating its ERP system as part of a successful shared service centre, he offers some lessons learned and best practice tips on overcoming common challenges. Finally, Jan offers his perspective on how the industry is developing and how he expects it to take shape over the coming years. Jan will be speaking at the Nordic Shared Services and Outsourcing Forum, which will be hosted in Cophenhagen from 14th - 15th September. For further details of how to book a place at the conference and to access complimentary podcasts, articles and whitepapers on the subject, please visit the website: www.nordicsharedservices.com, call 0800 652 2363 or email firstname.lastname@example.org.
Carol Phillips is President of consulting firm, Brand Amplitude, LLC and adjunct professor of marketing at The University of Notre Dame where she teaches in both the undergraduate and graduate MBA programs.
Carol has over 30 years experience with marketing, advertising, research and communications at major ad agencies and consumer marketing firms. Her experience spans the consumer durables, telecom, food and retail industries.
Classroom experience with students, beginning in 2003, stimulated an early interest in Millennials. Today Carol avidly tracks documents how Gen Y’s unique values and communications preferences are making new demands on marketers through her blog, twitter, and a wiki dedicated to aggregating studies of Gen Y. She also speaks directly with Gen Y marketers daily through the Millennial Marketing ‘Super Consumer’ market research community.
Brand Amplitude, LLC is a market research firm that help brands learn how to connect with consumers and amplify their message in an era of social media. The firm offers a suite of online research methodologies designed to help brands get the insights they need to engage meaningfully with media-savvy Millennials. As President, Carol consults with clients on strategies for engaging Millennials, as well as conducts market research on behalf of clients. These include Vogue, JC Penney, Blockbuster, Westlake Ace Hardware, Whirlpool, TGI Friday’s, Del Taco, Pick Up Stix and the Michiana YMCA. Carol speaks frequently at marketing conferences and events on the topics of brand strategy and Millennials.
To learn more about Brand Amplitude, Carol’s research, or to access our ebooks and whitepapers vist us at BrandAmplitude.com.
To learn more about becoming a member of the Super Consumer community, or engaging community members for your next project contact Carol directly at email@example.com.
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