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Tips on creating content for your website and social media platforms.
That's right. I said creating. Not "finding". Not "scraping". Not "copying and pasting".
It''s not rocket science, but many businesses seem clueless about how to generate content and why you need text, video, audio, and image content.
This week on Edge of the Web Radio, sponsored by the Marketing Technology Blog, we discuss optimization of your content to ensure your content marketing strategy is producing sharable content. From title usage, connecting with emotion, to tools that you can use to measure and improve the sharability of your content, we'll be discussing them all!
Edge of the Web Radio discusses the latest marketing technology and marketing strategies on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.
Listen is as Andy and Maria Awes discuss the importance of production value in creating top-tier content marketing events.
Learn more about ion Leap's video content marketing approach here - http://www.ionleap.com/agency-services/content-marketing-videos/
I first met Andy and Maria on a production for the History Channel's H2 called Holy Grial in North America. I was blown away by how many takes they shot of each scene, plus how much B-roll footage they created. When the episode aired, I understood their approach. It was mesmerizing - an editor's dream project.
We will discuss how to manage a large-scale project from conception to editing. And not just to manage it, but to make sure that every step of the way is produced perfectly and leads to your company getting return on investement for your content marketing investment.
You may have heard the phrase “Content is King”. Content can bring traffic and establish your expertise… but without a plan, content may not do much for your bottom line. You’ve got to have a plan and specific goals you want to achieve with your content. In this episode you'll discover why content is so powerful and how to find out what your tribe wants in the way of content. You'll also learn how to come up with an endless supply of ideas and ways to deliver your content. You don't have to always create your own content. You'll hear some of the different ways you can come up with content for your business.
Denise Griffitts Interviews Tom Schwab. Tom Schwab is the leader of the eCommerce HubSpot User Group and speaks and writes extensively on how an Inbound Strategy is transforming eCommerce.
In my first interview with Tom Schwab, we talked about Inbound Marketing. Be sure to listen to that interview because it sets the stage for our discussion today. Tom will now share actionable details to turn content into cash.
The 3 Things Every Piece of Content Must Have to turn "Content into Cash". Tom will be sharing 2 free downloads during the interview: 101 Content Ideas and Content Ideas and Inspirations for the month of May.
Getting help to pump up the horsepower of your marketing engine.
He has some great stories, thoughts, lessons and resources to share. Be sure to join us in the chat room so you can ask questions of Tom as the interview progresses.
Join us today on Women Leading the Way Radio as Deanna Potter, your host of Sassy Sales & Biz Development, interviews Bridget Ayers, Head Geek & Co Creator of Get Smart Web Consulting Group.
Bridget will share with us her experience, techniques, and philosophy on how to implement and maximize business based strategies that will give new life to your business in 2015.
In today’s information inundated world how do you reach your target audience to maximize your lead potential when your days seem to get shorter and the “to do” list keeps growing? Easy! You learn from an expert how to create awesome content that is easily reworked and re-purposed so that you maximize your marketing impact and increase your bottom line results! During this powerful session you will learn how to take one piece of content and adapt it to be used in multiple marketing channels from web pages, blogs, e-newsletters, social media outlets, brochures, and much more!
Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets. She is currently the Owner of Potter Coaching & Consulting and uses this background to challenge business owners to maximize their potential through systems that focus on bottom line profits.
Your website is the center of all your marketing efforts be it online or more traditional marketing. This is where potential customers or clients find out about you, your products and services. A site that is well designed brings more credibility to you and your business. It should show that you are serious about your business. Did you know that the average person makes up their mind to continue staying on a website in mere seconds and if they do stay they only read 30% of the text? Google recently announced that mobile responsive sites will rank higher as more and more people use smart phones and tablets to access the internet.
Our Guest today Galia Silverberg with Media Refuge will be discussing why it is so important to have good web design, some common mistakes, branding, and the must haves for good web design. If you have created your own website or are thinking of creating your own website, you will want to listen to this discussion and call in with your questions
THE 2015 CONTENT IN CONTEXT CONFERENCE
JUNE 1-3 IN WASHINGTON DC
A.PASS EDUCATIONAL GROUP presents a preview of the AAP conference with the one and only Michael Jay of Education Systemics and Trisha Thomas, CMO of Evans Moor Educational Publishing
Interop Las Vegas is just a few weeks away: That's why we're pushing forward with a special double-header show today! We start with the importance of content to the modern enterprise and move on to an introduction to key players in Interop's SDN Labs.
In the first half of the show, we have a panel discussion on the fact that, in the modern enterprise great, value-laden content and it’s discovery are the core to IT success. The panel discussion this critical topic includes:
Romi Mahajan - Moderator
Matt Dyor - CEO of Payboard and an expert on content discoverability and content site experience
Scott Raynovich - Founder of “The Rayno Report” and a journalist, publisher, and high-end content producer for IT and IT related-areas
Dharmesh Godha - CTO and President of Advaiya, a producer of competitive and business value-IT content
In our second half we'll be talking with a team from NEC and Alcatel-Lucent Enterprise, two companies joining forces to build a major segment of the SDN Lab at Interop Las Vegas. We'll be discussing the importance of SDN to next-generation networks and the steps that companies can take to move their SDN projects out of the "sandbox" and into production.
Interop 2015 will take place from April 27th through May 1st at the Mandalay Bay Convention Center in Las Vegas, NV. More information and registration details are available online! Register with code RADIO for a $200 discount on Total Access or Conference passes, or get a FREE Expo Pass. In addition, join the Interop mailing list to get the latest news and special offers.
B.L.I.F. Network presents Life Touch with our host Evangelist Owen Bruce. Our Life Touch broadcasts are designed to be a devotional time where those who tune in can receive a touch from God through prayer and the Word of God. This episode we will pray according to Philippians 4:11-13 that we will continually experience what it means to be content in every situation.
"Not that I am speaking of being in need, for I have learned in whatever situation I am to be content." (Philippians 4:11, ESV)
Are you content? What does that even mean? Listen in tonight 6:30 pm EST. with the Fellas Kel & Drew on NHISIMAGE Man as they talk on how to be content in whatever state you find yourself in.
This ministry bonds men and women by providing a place to share, reason together, and gather toward the flame of the LORD that brings about life transformation.
They offer solid Christ centered broadcasts, resources for spiritual growth, and you can hear their broadcasts every Wednesday at 6:30 pm EST. on SpiritSoul Radio Network [SPSN]www.spiritsoulradionetwork.blogspot.com/to email comments, questions, or even topics you want us to discuss email email@example.com
Pass the word on https://www.facebook.com/groups/nhisimageman/ because they are growing, ministering, and supporting one another while being molded NHISIMAGE!
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