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This week I will be interview Dan Beltramo, CEO of Vizu. Vizu is a Brand Ad Measurement System; and uses Ad Catalyst, an online market research and opinion polling service. Ad Catalyst is a digital ad effectiveness measurement system that goes beyond counting "clicks" to measure how online ads impact viewer perceptions of key brand attributes.
We will be talking about how to effectively measure a social media campaign's ROI (return on investment) without being solely dependent on a click thru rate.