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Unique Value Proposition
Radio Talk on Saturday August 9th at 8 pm CDT.
Your business has a value proposition. There is something that you do that your client’s perceive as valuable enough to choose you over all of your competitors. There’s a reason your client’s buy what you sell and there is a reason they buy from you.
The reasons why people buy typically fall into three major buckets that, in sum, form the three rules of winning value propositions:
Potential buyers have a need to what you are selling. It has to resonate with them.
Potential buyers have to see why you stand out from the other available options. You have to differentiate.
Potential buyers have to believe that you can deliver on your promises. You have to substantiate.
It’s all about perception.
You need to find out which of your benefits are perceived to be most important to your prospects.
Too many sales organizations are very good at a game no longer being played. They have perfected the ability to consistently hit the target, but the target has changed. The Internet has essentially marginalized and neutralized their traditional value proposition.
In this interview with Rick Farrell, president of Tangent KNowledge Systems, learn how to differentiate yourself, create brand equity, and truly understand if your customer has a motivating reason to buy.
CONNECT! Online Radio for Professional Sellers strives to bring you guests each week with the expertise to help you cut out continuances, put an end to pending, and stop stalling out. To have your questions answered live on air, contact show host Deb Calvert before the broadcast via email at email@example.com. You can also call in live with questions, or use the broadcast's chat feature. After the show, download this and all our past episodes on iTunes at Connect1.
The Entrpreneur Conversations Radio Show with host, Christine Monaghan
When Sheira Stallings founded shesoars.com she envisioned inspiring women to turn a hobby into a money- making proposition! She is doing exactly this and much more. Based in NYC, Sheira and her team are creating a world-wide network of women with a united focus - empowering youth in the education school system to become intentional about the choices they make and the relationships they build.
To learn more about Christine Monaghan and Daily Life Mastery, go to http://dailylifemastery.com
Connect directly with Christine - firstname.lastname@example.org
Denise Griffitts Interviews Don Hutson: The Global Expert on Sales & Negotiations.
At age 17 a young Don Hutson helped his dad selling houses in a brand new subdivision outside of Memphis, Tennessee. Don had a problem. As a skinny teenager, he needed to wear a suit, to appear older and more professional. He thought adding a hat to the look would do the trick. And so launched a legendary sales career for Don Hutson. It was in that year he and his dad sold 76 houses, and the rest is history.
Although his plan was to succeed his mother and father to get his degree at their alma mater, fate had a different plan, and that twist of fate was the key to Don Hutson’s incredible journey. He worked his way through the University of Memphis, graduating with a degree in Sales, the only one in America at that time.
Don went on to become the #1 salesperson in a national training organization. He established his own training firm and was soon in demand as a professional speaker.
Don has been recognized with many honors, most recently the National Speakers Association’s “Master of Influence” Award. He shares this recognition with leaders that include Ken Blanchard, Jack Kemp, Zig Ziglar and Norman Vincent Peale. Don is the author of 14 books, including his latest, Selling Value: Key Principle of Value-Based Selling, and his two Wall Street Journal and New York Times best sellers, The One Minute Entrepreneur: the Secret to Creating and Sustaining a Successful Business and the One Minute Negotiator: Simple Steps to Reach Better Agreements.
Creating a blog is simpler than you think! Let's talk about how to make it unique and use it to promote your home based business, build your brand and your audience.
Karen Kain is committed to helping children who are living a unique life experience by supporting their parents. In 1994, her daughter, Lorrin, was severely vaccine injured and at that time Karen’s world fell apart. Life as she knew it was put “on hold” as she tried everything that she could to “heal” Lorrin and give her the best life possible. Karen was forced to over come massive rejection and isolation as she hurdled obstacles and adapted her life to find success as a parent of a unique child. What Karen did not expect on this journey was that she herself would learn, grow and even heal from her experiences. Lorrin it turned out was always the teacher. Lorrin was totally comfortable with who she was, even though she was cortically blind, nonverbal, and a quadriplegic who lived with uncontrolled seizures for her entire life.
When Lorrin was 3, Karen made a pivitol choice to embrace Lorrin’s uniqueness and enjoy all areas of life, living without rules and boundaries. Karen overcame life’s massive roadblocks as she raised Lorrin. Together they held their heads high as they paved the way to giving all parents permission to explore and enjoy life. Karen found that the solution to winning in this life of parenting a unique child started with being committed to having a great attitude and perspective regardless of their situation. She is the author of A Unique Life Fully Lived. www.karenkain.com
I say to you the most important thing you must do for yourself is to reestablish the value /love you have for just you. You have heard me say from day one that Self is Necessary. You must learn that the more value you place on the choices that you make for your heart, the greater love will spill from your heart, and it is that over flow of joy and happiness that others around you will feel. You must never allow your chalice be depleted otherwise your over flow, that touches those people around you, is diminished and they never feel that you love them and are giving them everything you have.
Host: Bill Black Audio Library: www.ExitCoachRadio.com
Gary Spinks discusses employee preferences and needs and how your business can adapt to the changing employee landscape.
Continuing our series on unbalanced relationship compromises....In addition to the universal damages sustained by unbalanced relationships and the underlying causes that lead to these disastrous effects, African-Americans suffer these universal damages plus the damages unique to the Black struggle. Compromises made in unhealthy relationships in Black America stem from seeking to fill voids caused by outstanding forces with multi-faceted subdamages including self loathing. Join in tonight at 10:30 PM EST by calling 347-327-9967.
When you are working on self-value and worth have you really taken the time to see just how much value and worth you truly believe you have and are worth? It is far easier for us to say the words, but your action steps say a far different thing.
Today we'll talk about what it really means to make choices that hold your value. Join us at Noon CDT!
There's no question that today's relationships march to the beat of a different drum. Technology, the liberation of women, the overdevelopment of our youth and the lax operations of mainstream media have sent the message that a "hook-up" is a must-have, but the respect, communication, and equality of relationships are eliminated from the equation. With no real qualitative standards to meet, the goal is now to just have a companion to claim to the world or never to get caught alone. This leads to a race for a companion that you keep for life at any costs...even if you have to compromise your true beliefs, mannerisms, character, individuality, and even worse..your happiness. For Black America, much more of our precious human commodities are compromised and/or traded in as we become involved with twisted relationships to "fit in" or "feel priviliged". Join in tonight for Part One...as we focus on settling for less in relationships just to avoid loneliness or being the outcast. Call 347-327-9967 at 10:30 pm EST.
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