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Unique Value Proposition
Radio Talk on Saturday August 9th at 8 pm CDT.
Your business has a value proposition. There is something that you do that your client’s perceive as valuable enough to choose you over all of your competitors. There’s a reason your client’s buy what you sell and there is a reason they buy from you.
The reasons why people buy typically fall into three major buckets that, in sum, form the three rules of winning value propositions:
Potential buyers have a need to what you are selling. It has to resonate with them.
Potential buyers have to see why you stand out from the other available options. You have to differentiate.
Potential buyers have to believe that you can deliver on your promises. You have to substantiate.
It’s all about perception.
You need to find out which of your benefits are perceived to be most important to your prospects.
Too many sales organizations are very good at a game no longer being played. They have perfected the ability to consistently hit the target, but the target has changed. The Internet has essentially marginalized and neutralized their traditional value proposition.
In this interview with Rick Farrell, president of Tangent KNowledge Systems, learn how to differentiate yourself, create brand equity, and truly understand if your customer has a motivating reason to buy.
CONNECT! Online Radio for Professional Sellers strives to bring you guests each week with the expertise to help you cut out continuances, put an end to pending, and stop stalling out. To have your questions answered live on air, contact show host Deb Calvert before the broadcast via email at firstname.lastname@example.org. You can also call in live with questions, or use the broadcast's chat feature. After the show, download this and all our past episodes on iTunes at Connect1.
Denise Griffitts Interviews Don Hutson: The Global Expert on Sales & Negotiations.
At age 17 a young Don Hutson helped his dad selling houses in a brand new subdivision outside of Memphis, Tennessee. Don had a problem. As a skinny teenager, he needed to wear a suit, to appear older and more professional. He thought adding a hat to the look would do the trick. And so launched a legendary sales career for Don Hutson. It was in that year he and his dad sold 76 houses, and the rest is history.
Although his plan was to succeed his mother and father to get his degree at their alma mater, fate had a different plan, and that twist of fate was the key to Don Hutson’s incredible journey. He worked his way through the University of Memphis, graduating with a degree in Sales, the only one in America at that time.
Don went on to become the #1 salesperson in a national training organization. He established his own training firm and was soon in demand as a professional speaker.
Don has been recognized with many honors, most recently the National Speakers Association’s “Master of Influence” Award. He shares this recognition with leaders that include Ken Blanchard, Jack Kemp, Zig Ziglar and Norman Vincent Peale. Don is the author of 14 books, including his latest, Selling Value: Key Principle of Value-Based Selling, and his two Wall Street Journal and New York Times best sellers, The One Minute Entrepreneur: the Secret to Creating and Sustaining a Successful Business and the One Minute Negotiator: Simple Steps to Reach Better Agreements.
I say to you the most important thing you must do for yourself is to reestablish the value /love you have for just you. You have heard me say from day one that Self is Necessary. You must learn that the more value you place on the choices that you make for your heart, the greater love will spill from your heart, and it is that over flow of joy and happiness that others around you will feel. You must never allow your chalice be depleted otherwise your over flow, that touches those people around you, is diminished and they never feel that you love them and are giving them everything you have.
Host: Bill Black Audio Library: www.ExitCoachRadio.com
Gary Spinks discusses employee preferences and needs and how your business can adapt to the changing employee landscape.
When you are working on self-value and worth have you really taken the time to see just how much value and worth you truly believe you have and are worth? It is far easier for us to say the words, but your action steps say a far different thing.
Today we'll talk about what it really means to make choices that hold your value. Join us at Noon CDT!
How to Articulate Your Value with Branding Expert Chip Hartman
In this episode of Own Your Career host Rod Colon will answer your career management and job search questions plus ...
9:00 PM: How to Articulate Your Value:
As the CEO of Me, Inc. knowing and leveraging your value is key to career success. Branding Expert Chip Hartman takes us through the process of crystalizing your value statement/s which enables you to possess a powerful brand.
9:45 PM: Live Coaching … taking your questions and comments 347-857-3320
See you on the radio …
Own Your Career and Keep Networking alive - RC
Join us Tonight @ 8pm
Topic: What Is The Balancing Act In Determining The Price Value Of Your Music?
Recording cost, Studio time, Packaging Cost, Manufacturing, Promotion cost and etc. All are attributes that are to be factored in the price value set for the
Show Date: 4/06/2015
Show Times: 8pm Est| 7pm Cst| 6pm Mst| 5pm Pst
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When Robert Handfield reached out to me regarding his new book The Procurement Value Proposition, I was obviously interested for a number of reasons.
To start, Handfield is considered to be a thought leader in the field of supply chain management, and is an industry expert in the field of strategic sourcing, supply market intelligence, and supplier development.
However, it is the focus of his latest book on procurement’s changing value proposition in the context of a more global viewpoint both from a geographic and practical standpoint.
Joining me today to talk about procurement’s “changing” value proposition is Dr. Robert Handfield.
This is a Replay ---> Due to Yaron's travel schedule, this week's show aired on Friday, April 17. Topics covered are: Federal Reserve raises interest rates, California drought, Greece bureaucracy, Anti-Trust, Collectivist Institutes and Justified.
Every week Yaron Brook reviews significant headlines that impact freedom in various forms. Commenting from a philosophical view that man's greatest value is self, he brings unique perspective to the conversation, always ending the show with a positive sense of life.
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