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in Self Help
Unique Value Proposition
Radio Talk on Saturday August 9th at 8 pm CDT.
Your business has a value proposition. There is something that you do that your client’s perceive as valuable enough to choose you over all of your competitors. There’s a reason your client’s buy what you sell and there is a reason they buy from you.
The reasons why people buy typically fall into three major buckets that, in sum, form the three rules of winning value propositions:
Potential buyers have a need to what you are selling. It has to resonate with them.
Potential buyers have to see why you stand out from the other available options. You have to differentiate.
Potential buyers have to believe that you can deliver on your promises. You have to substantiate.
It’s all about perception.
You need to find out which of your benefits are perceived to be most important to your prospects.
We live in a very competitive world. The business environment has undergone a sea change that has ushered in worldwide communications, international sales, instant access to unlimited product research and global reviews of anything that is sold. So how are business going to compete in this environment? The way I see it, all businesses have only a few choices. From a regional perceptive - they can either compete on a global or local scale and from a product type perceptive - they can either try to sell a product/service that is a commodity or move to a less competitive niche environment. One of the weapons that all successful companies use to win this war is a unique selling proposition. In this episode of Working The Web To Win we will be exploring how to create your company's unique selling proposition. This secret weapon will be used to defend your brand and win the hearts and minds of the consuming public. So tune and turn on this week’s show so that you too can build your unique selling proposition.
On this episode, we tackle the value of Josh Bailey, ponder the likelihood of the Isles adding a veteran defenseman, tdiscuss recent news on Barclays and the Long Island Railroad and more.
Linda Johnston, as a Red Tent facilitator will share with us how the new era of of healing ourselves and our planet signals the call to all who envision a world built around co-operation rather than competition. This will include the benefits, traditions, and teachings of The Red Tent Movement.The secret knowledge of long ago comes to light as we learn to empower women and reconnect. Join me on this journey with Linda, a beautiful and enlightened woman who is making a difference in our world.
The Conscience Economy: How a Mass Movement for Good is Great for Business by Steven Overman
This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Steven Overman. The original live interview was 7/31/15.
A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local.
Steven Overman provides context, inspiration and some basic tools to help readers reframe how they evolve and grow whatever it is they lead—whether it’s a community, a business, a product, or a marketing campaign. From the boardroom to the startup loft, from the State Department to the pulsing marketplaces of the developing world, The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where “doing good” matters as much as “doing well.” Ignore it, and your consumer or voter base will rebel, using a host of free tools and cheap connectivity to spread their rejection to peers around the world in real time. Leverage it, and Conscience Culture is a wellspring of financial upside. Steven Overman recently joined Kodak as Chief Marketing Officer, where he will lead the renewal of one of the world’s biggest brands.
His website is http://stevenoverman.com/
To order the book click HERE
For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com
What do you fear? This week on Life Interrupted Radio, Viki Winterton will share with us her life-harrowing, out of the blue medical emergency and how she learned to make fear her friend.
Viki Winterton is the founder of Expert Insights Publishing, with over 25 years of expertise in promotion, publishing, product development success. Viki is known for fostering powerful and loyal relationships and supporting her communities in wildly creative, unique, and wonderful ways. She is also an award-winning author, speaker, founder of Write Now! broadcast and Write Away, Write Now!…. I could go on and on.... so you might be thinking “What could she possibly fear?”
Find out how Viki made fear her friend as she shares with you:
How to know “am I really being strong here” or “am I acting from an over-reaction to fear?”
How your relationship with fear changes as you walk through it
What life balance really is
And the ONE tiny piece of advice she got years ago that changed everything….
She even shares a great set of gifts: www.tinyurl.com/giftsnow
in Self Help
Angela Kenmegne is a Health & Wellness Coach specializing in Weight Loss to Wellness Journeys for busy women, where she teaches sure-fire ways to create sustainable weight loss through the use of nutrient dense, whole food sources. As a native of Atlanta, Georgia, Angela earned her Bachelors of Cardiopulmonary Care Sciences (BS) from Georgia State University and her Masters of Medical Science in Anesthesiology (MMSc, AA-C) from Emory University School of Medicine.
As a devout vegan, wife, mother and entrepreneur, Angela has made it her mission to help women create sustainable weight loss and wellness experiences using whole food sources and via holistic means, while healing their relationships with food. She has taught women from various backgrounds the science of food combining that triggers sustainable weight release, while healing the body in a manner that creates lifelong wellness. Her approach embodies the belief that all women are unique and create their own version of “sexy”.
Angela believes that there is no single approach to sustained weight loss. She provides expert guidance that allows her clients to find the exact food combinations that lend to overall wellness for the specific needs of their bodies, while discovering practical, easy ways to finally lose weight and be well.
Angela is the Founder of Live & Thrive Health and Life Coaching, where she offers an array of programs, digital products and coaching services that enables her clients to embrace real results. Her first book Think and Thin: A revolutionary Guide to Weight Loss Mindset is scheduled to be released in the early fall of 2015. This motivational literary work meshes the law of attraction and weight loss together in a manner that creates a mindset geared towards realizing weight loss results.
Weight Loss Expert -Wellness Coach - IIN Health Coach - Meal Plan Master - Life Coach
Are you using one of the fastest growing tools to provide value to your prospect, positioning you as an authority in your field?
Video marketing is really as old as television itself. Formerly an expensive mode afforded only by the big companies, videos have been put in the reach of every business owner and sales professional with social media platforms like Facebook, YouTube, and Vimeo. This week, Rick Cooper, President of Social Media Outcomes, will be sharing basics about video marketing. We will talk about how to get started, platforms to use, and ways to use your videos to generate warm leads for your product or service.
We are looking forward to having Rick join us for this important topic this week.
in Pop Culture
Dublin-native Mark Geary is a celebrated musician who began his career more than 20 years ago. In 1992, Mark bought a one-way ticket to New York City and spent several years playing the local circuit in the East Village which included numerous appearances at the acclaimed Sin-é cafe with other upcoming artists including friend Jeff Buckley. Mark is described as a "quintessential singer-songwriter" and his records have been hailed as encapsulating both boisterous joy and gentle, delicate moments that endear themselves to the listener and evoke comparisons to artists such as Van Morrison, John Lennon, Elliot Smith and Richard Thompson. His body of work includes 4 studio albums, 2 live recordings and collaborations with a number of artists including the release in 2013 of a charity version of his song 'Christmas Biscuits' with friend Glen Hansard in aid of St Vincent De Paul, in Ireland. Mark has also lent his talents to the visual arts scoring several films including “Loggerheads” (2005), “Steel City” (2006) and TriBeCa Film Festival “Sons of Perdition” (2010). Touring and performing are Mark's lifeblood and passion, and his finely crafted songs and charismatic storytelling provide his audience with a unique experience on every occasion. Over the last 20 years Mark has toured all over Europe, US & Australia, and has shared the stage with The Swell Season, Glen Hansard, The Frames, Josh Ritter, Bell X1, Coldplay, Elvis Costello, The Pretenders & Joe Strummer. Mark has recently competed tours in Switzerland and Germany, including a headline spot on the critically acclaimed “Songs from Ireland: Old and New” tour. Dates in Switzerland, Ireland and New York are also planned in which Mark will be road testing songs from his forthcoming 5th album, released in Autumn 2015.?
The Forgiveness Dr., dr. michael and jeanie ryce are the founder and director of HeartLand, a self-healing center in the Ozark mountains. He is a world renowned lecturer and teacher on health and healing, with doctorates in Naturopathic Medicine and in Holistic Philosophy. The focus of his studies has combined bodymind principles, physics and ancient Aramaic studies into a unique body of pioneering work in the fields of self-healing, healing through relationships, anger and grief resolution, world peace and the inner process of Forgiveness. For more information visit www.whyagain.com
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