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Unique Value Proposition
Radio Talk on Saturday August 9th at 8 pm CDT.
Your business has a value proposition. There is something that you do that your client’s perceive as valuable enough to choose you over all of your competitors. There’s a reason your client’s buy what you sell and there is a reason they buy from you.
The reasons why people buy typically fall into three major buckets that, in sum, form the three rules of winning value propositions:
Potential buyers have a need to what you are selling. It has to resonate with them.
Potential buyers have to see why you stand out from the other available options. You have to differentiate.
Potential buyers have to believe that you can deliver on your promises. You have to substantiate.
It’s all about perception.
You need to find out which of your benefits are perceived to be most important to your prospects.
We live in a very competitive world. The business environment has undergone a sea change that has ushered in worldwide communications, international sales, instant access to unlimited product research and global reviews of anything that is sold. So how are business going to compete in this environment? The way I see it, all businesses have only a few choices. From a regional perceptive - they can either compete on a global or local scale and from a product type perceptive - they can either try to sell a product/service that is a commodity or move to a less competitive niche environment. One of the weapons that all successful companies use to win this war is a unique selling proposition. In this episode of Working The Web To Win we will be exploring how to create your company's unique selling proposition. This secret weapon will be used to defend your brand and win the hearts and minds of the consuming public. So tune and turn on this week’s show so that you too can build your unique selling proposition.
As the CEO of Me, Inc. knowing and leveraging your value is key to career success. Branding Expert Chip Hartman takes us through the process of crystalizing your value statement/s which enables you to possess a powerful brand.
Have you thought about why humans own puppies? Have you thought about why people have children? What is the purpose of life, anyway? What is puppy love? What is friendship love, what is romantic-love? How do you get the feelings associated with love. What is love? Where does love come from?
Do you long for the peace that is associated with a lasting loving relationship? Do you yearn for more than a dry kiss? Do you want a big smack on your lips when you get home from work? Not a kiss from the puppy, but, from a human being who cares about what you do to be of value? Well, let's talk about love today!
College, professional, and graduate schools currently cost more than ever. The cost of higher education has surged more than 538% since 1985 while the consumer price index has increased by 121%. Higher education is 4.5 times as expensive today as it was 30 years ago. There are people today who went into debt for higher education who are having their social security retirement checks garnished for student loan repayment. Among 22-year-old degree holders who found jobs in the past three years, more than half were in roles not requiring a college diploma, The young and educated are settling for jobs they wouldn’t have accepted a decade ago,
Going to a four year school is supposed to be the foundation from which you create a future, not the transaction that crushes hopes and places you in debt that few can pay off in 10 years. What has been missing in the past was a way to get feedback or collaborate on ideas while studying on-line. Successful students of today are people who explore many things, tinkerers and fixers who see solutions to problems that other people do not see. Among the leaders in “free education “ is Khan Academy which has a unique teaching style with quality content and a wide breadth of topics; providing bite-sized, easily-understood lessons, and providing the positive feedback that keeps the student coming back .
Students are turning to “self-study” programs blossoming on-line. Some are taking the bare minimum number of classes required by a “big name” university, at the cheapest price, then take educational and enrichment courses through free non-degree online courses . Such students are choosing to build their own educational curricula.
Dr. Aikyna Finch and Jessica Leichtweisz will discuss "The Value of Friendship" on the Sunday Night Changing Minds Online Show. Friendships are an important part of many people's lives. We are going to share our experiences with friendships and why they are important. Call in to (949) 203-4763 at 9pm EST/ 8pm CST on 10/4 to join the conversation. http://www.blogtalkradio.com/changingmindsonline/2015/10/05/the-value-of-friendship
Open used to be simply the opposite of closed, however, in the digital age that is no longer exactly true. Many people think that when it comes to software and instructional materials, open means free. Well, it is not that simple as there are many ways to define Open. In this show we will explore the business models that involve Open content and the many dimensions of what it means to be Open. We’ll discuss how existing publishers can join the Open movement and the emerging business models around Open.
Guests at the table:
Kathy Perkins, Director of PhET Interactive Simulations at University of Colorado Boulder
Randy Reina, Working at the crossroads of educational technology, systems interoperabilty, and organizational development
Marc Oswald, Co-founder and CEO of Open Assessment Technologies (OAT)
What if your strengths are NO VALUE TO ME?
PEOPLE WHO SPEND THEIR LIVES TRYING TO PROVE THEMSELVES DON'T KNOW!
If I would put all my energy in trying to make something work, trying to help someone heal, but would abandon my own needs or truth in the process, because the desire to recognize or honor my own worth was not as strong as it was for me to show you yours.
THAT WAS ME!
IT'S TIME TO KNOW YOUR WORTH!
Check out this Extraordinary special offer from The Center Club for the Art of Abundance Listeners!!!!!
Dr.John chats with Gina Oddo Director of Membership The Center Club in Costa Mesa ,ca ,One of the most unique Private Business Clubs in Orange County.
The Center Club is where leaders share camaraderie, celebrate traditions and build business relationships to help our community and the nation move forward. Reconnect to your business with our efficient, high-quality networking and business advantages, or relax for a fine-dining experience with great views of the city.
With exceptional programming, business and social events, Members build lifelong relationships and develop a network of connections that lead to personal fulfillment and invaluable memories.
Build your network of business and social connections at our special Member events. Our Members include local professionals, civic and community leaders and other influential people to enhance your circle of friends.
Our programs are designed to enrich your life with cultural, educational and business-oriented events to match your interests. Enjoy guest speakers, professional seminars and special Member clubs and events.
Today Buyers Meeting Point welcomes two guests:
Heiko Schwarz is a Founder and Managing Director of riskmethods, a cloud-based supply chain risk management solution focusing primarily on SMEs and large businesses in all industries, which purchase on an international basis.
Christian Lanng is a Founder and CEO of Tradeshift, a global network and platform that connects 500,000 buyers and suppliers across 190 countries.
riskmethods and Tradeshift have recently announced a partnership that integrates Tradeshift’s collaborative commerce with riskmethods’ supply chain risk management. In this conversation we will discuss:
How the platform approach to technology - and the terminology we use to describe it - opens the door to greater flexibility and added value
Making sure risk management is an actionable and ongoing effort
How to have a commerce-oriented mindset when approaching risk
For more information on the riskmethods Tradeshift partnership, click here to read the press release. You can also download a whitepaper 'The ROI of Supply Chain Risk Management.'
Join us today for Women Lead Radio as Michelle Bergquist, your host of Women Who Lead, interviews Sandra Ford Walston, International Speaker and Author at Sandra Ford Walston. Sandra is known as The Courage Expert - a human potential consultant who studies courage.
Sandra will share her knowledge on how to apply courage in your career, overcome obstacles and achieve personal and professional success! Sandra has developed a tool called the “Declaration of Courageous Intention” (DCI) to guide you. Her book “The COURAGE Difference at Work: A Unique Success Guide for Women” provides the distinction beyond feminine courage, bravery, empowerment and heroics. She has identified twelve courage actions that anyone can employ to overcome your biggest obstacles.
Sandra has authored several books and has been published in numerous magazines. She is a certified coach and certified in the Myers-Briggs Type Indicator® and the Enneagram. Featured on the speaker circuit as witty, provocative, concrete and insightful, she has sparked positive change in the lives of thousands of leaders each year.
As the CEO and Co-Founder of Connected Women of Influence, Michelle Bergquist is a passionate advocate for women in business. At Connected Women of Influence, we believe that more women need to lead in business and everything we do is center-focused on designing platforms, programs, connections and collaborative opportunities for b2b women to prosper, succeed and lead the way in business today!
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