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The Total Education Hour 12-16-15
LA School District
Total Dudes is back to review the third episode of season 4. Beast Barnett is joining us on this arduous journey of a nightmare. There's lots to cover including a couple of Beast related contest winners to announce, tea, and a whole mess of Muppet talk. There's also Total Divas where we get a brand new cast member for Rex to hate. Will Beast bring the racism? Will Rex show any more caring than last week? Will Mini Beast call in to give a detailed report on some green tea he enjoys? Find out in this episode.
Very few marketers specialize in working for attorneys, because it’s a peculiar industry, with a lot of differences from others. Your clients and potential clients are extremely busy, their time is valuable. These are not the kind of people that can be tricked into watching a cute video. They expect to receive information, they want to take something away at the end of the video – otherwise it translates into five wasted minutes.
Even more interestingly, the target audience is hooked to cell phones and their small screens. Your clients are highly mobile, and they’re always on call, they’re always connected and interested in making more connections. Hence, the format and the layout of the video have to be suitable for watching on the smartphone screen. On the bright side, if they find the content interesting, they’re more likely to share it with their peers.
It’s difficult for a practice to stand out from the rest. You can’t appear too different and original, because people aren’t looking for originality in a law firm. They’re looking for solidity and reliability. But how are you supposed to stand out from the crowd? For one thing, you can count on us. We have hundreds of different ways to inspire solidity and reliability with our videos - with the spoken words and with the information relayed, but mostly with the video image. Images are memorable; when people speak your name, you want a certain type of image to come to mind – and we can make that happen.
Let us introduce your practice to the world. We’ll create the center of a web that will keep growing; together, we can be among the biggest success stories in online marketing. We believe in your law firm; let us tell everybody why.
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