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Today on The Advantage, we have special guest Judy Carter on the show. Judy is the Best Selling Author of The Comedy Bible and The Message of You, and author of Stand Up Comedy, The Book. Her latest book, The Message of You Journal is available now on Amazon.com.
Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters by Linda J. Popky
This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Linda J. Popky. The original live interview was 4/24/15.
If you're a CEO or a CMO who is tired of wasting money on me-too marketing that doesn't work, you must read this book. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise.
Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Momentum Factors that can help an organization focus on those key aspects of the marketing function that will provide the most significant returns on their marketing investment.
Award-winning marketing expert Linda J. Popky, the founder and president of Leverage2Market Associates, transforms organizations through powerful marketing performance. She lives and works in Silicon Valley, where she’s been involved with many of the companies who developed and deployed the technologies that have changed the world over the last twenty-five years.
Her website is http://www.leverage2market.com/about-us/
To order the book click HERE
For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com
Join us today on Women Leading the Way Radio as Michelle Bergquist, your host of Women Who Lead, interviews Kim Clark Pakstys, Founder and Managing Partner of Strategic Organization Solutions.
Kim will lead us in a discussion on the competitive advantage of human capital in the global world of today’s economy. We will examine how diversity is a 21st century advantage and an investment in your business.
Kim is a thought leader in strategy and corporate organization development. Kim has held global executive roles delivering innovative operational improvement services. Kim is a woman of leadership in people strategies and the globalization of today’s economy.
As the CEO and Co-Founder of Connected Women of Influence, Michelle Bergquist is a passionate advocate for women in business. At Connected Women of Influence, we believe that more women need to lead in business and everything we do is center-focused on designing platforms, programs, connections and collaborative opportunities for B2B women to prosper, succeed and lead the way in business today!
Edward Francis Anhalt is a professor, event promoter marketing and business man in the Milwaukee area, and founder of Banking on Kids, a company that promotes fiscal responsibility in elementary and middle school students.
Banking On Kids Website
Be A Guest On Business ADVANTAGE Radio
About The Host Mike Calderwood
Growth Coaching Systems
Kirkland, Quebec – There’s a difference between customer service and customer experience. When a customer’s experience exceeds their expectations, they become excited about doing business with you.
We can do things better or we can do things different, but better isn’t good enough anymore. Better keeps you in the game; different gets you ahead of the game. If you can create an innovative customer experience, you will attract more customers. The more customers you can engage, the more stories they will tell. They become your built-in marketing force.
Toni Newman is a five time award-winning business owner and the founder of The Innovation Advantage, where she specializes in helping businesses turn innovative customer experiences into a competitive advantage.
“I’ve spent the last 10 years creating a body of knowledge around innovation and customer experience. That’s where we believe the competitive advantage is today,” says Toni. “You can innovate products, processes, but your competition can copy you five minutes later. The competitive advantage is how you create innovative customer experiences that people will share, talk about and remember, so you can grow your business.”
What do the things we consider innovative have in common? According to Toni, an innovative customer experience is surprising, strategic, seductive, sustainable and simple. These 5’s represent the Innovation Advantage’s core philosophy; it’s not only their formula for success but the means by which you can evaluate if what you’re doing is innovative before you invest capital into it.
“One of the key things I talk about is being outrageously courageous. Dare to be different,” says Toni.
For more information on The Innovation Advantage, visit http://www.toninewman.com
in Self Help
Live from Bayfield, Colorado (Durango Area) - Tips to help you transition into the coming New Earth and an update on coming events on the aSmilingWorld Roadshow... Galveston, Austin, Abilene, Roswell, Santa FE and NOW we are in Colorado!
Today’s Show –
Why life’s Journey takes us the Scenic Route and How to Make that an Advantage!
The life changing Festival of Enlightenment and the creation of 'a SmilingWorld' continue on the amazing 'Journey to Consciousness' that Bill and Jan started when they created the 'life changing' Festival of Enlightenment that spanned 7 days and 7 nights in beautiful Rocky Mountain National Park changing the lives of attendees and speakers alike. Jan and Bill are going to share the exciting details of how aSmilingWorld (http://asmilingworld.org/) and the Festival of Enlightenment (http://www.festivalofenlightenment.com/) 2015 are coming to towns and cities (just like yours) throughout America. Listen in, support us, and let us know if you'd like us to come to your town/city. Empower Yourself - Change The World!
Why is it an invaluable personal and business strategy to be head-over-heels in love with your most formidable business competitors? What can your competitors tell you about you, your business, and your overall business strategy? What is it that you must learn and implement relative to gaining and sustaining your distinct competitive advantage? What is that you can do, starting right now, to drive your business (no matter the industry) straight toward increased market share so that your business can generate higher profits? That is our focus on this edition of, “The Strategist Radio LIVE."
Pat Riley did a candid interview where he discussed LeBron James leaving Miami for Cleveland. And poses the interesting question and is today's generation of players taking advantage of free agency?
Also, Thunder C Steven Adams says KG's trash talk makes you question life.
Method Man doesn't want Marcus Mariota playing for his Jets.
Plus, we will continue our WrestleMania ranking as we will discuss which WrestleMania ranks in at #17.
Team Dirtyredz is back on the air each and every WEDNESDAY NIGHT 8-10 PM EST. We have the same cast of characters and we've added new ones. We have Cadilac Phil producing the show in studio. Go-Go Rob and SKEEKTER 'GOING TO HELL. AK., with the FROM THE SISTERS FILES Da Professa, "OLD SKOOL"C APTAI CAVEMAN and SON and of coure You, the fans, are the ones that make the show what it is. Either chat live with us on the air or get the ultimate experience of calling in to the show @ 310-742-1853. We are coming at you each and every Wednesday Night from 8-10. Don't miss out.
in Real Estate
Solar Energy. Are you taking advantage of the savings? Some towns are
making it difficult. Listen in to find out what is happening in Hawaii
and how you can make sure you are benefiting in your town.
Ivy West is our guest and will fill us in..... Listen in, call in....
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