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  • 00:28

    Embedded Design: Managing the Complexity

    in Technology

    Guest: Kumaran Santhanam, CEO of Total Phase
    Host: Yvette Huygen, Director, Worldwide PR & Corporate Communications, Synopsys
    How has the environment changed for embedded design engineers in the past few years, and what can we do about it? Kumaran Santhanam shares his veteran perspective on how embedded design engineers can manage the complexity of a world in which systems have grown from thousands of lines of code to millions.

  • 00:31

    The 2011 Design and Verification Conference (DVCon) Revealed

    in Technology

    Guest: Dr. Ambar Sarkar, DVCon 2011 Technical Program Chair and Chief Verification Technologist at Paradigm Works, Inc.

    Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.

    Conversation Central will feature the upcoming DVCon 2011, the premier conference for functional design and verification, focused on bringing information from the leading edge of technology, techniques, standards and methods. Dr. Ambar Sarkar, this year’s Technical Program Chair of DVCon, will tell everyone about the rich technical program that DVCon will offer as well as give insights into how this continuing, successful conference is put together.

    To listen or participate, call 1 (877) 439-2972 within the US [international callers dial +1 (646) 200-4379] when the show begins at 11:00 am Pacific, 18:00 GMT. To ask a question, simply press 1 on your phone and we’ll put you on the air!

  • 00:31

    The Voices of DAC: 48th DAC--It's a wrap!

    in Technology

    Guests: Surprise
    Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys

  • 00:09

    The Voices of DAC--Welcome to Conversation Central at the 48

    in Technology

    Guests: Hannah Watanabe, New Media Specialist, Synopsys and Darcy Pierce, New Media Specialist, Synopsys

    Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys
    The New Media team at Synopsys introduces this year's Conversation Central at the 48th DAC. Conversation Central will bring 16 shows to you in a series called The Voices of DAC. Within this series will be 6 live steamed video shows.
    This video was originally live streamed on Synopsys' Facebook Page.

  • 00:31

    The Voices of DAC--Social Media Geek-to-Geek

    in Books

    Guest: Kathy Schmidt Jamison, Author, Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys
    Social media marketing is spreading. Major corporations are using it successfully to reinvent the way they market products to their customers. But what about technology companies? Their customers are “geeks” and not likely to respond the same way as a typical consumer. Kathy Schmidt Jamison shares insights and matter-of-fact tips that you can apply when using social media to market to geeks.

  • 00:31

    A Presidential View of the IEEE Standards Association

    in Technology

    Guest: Steve Mills, President, IEEE Standards Association

    Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.


    Whether or not we’re aware of it, the IEEE Standards Association is responsible for standards that affect our everyday lives. As the Standards Association says, these standards determine the functionality, capabilities and interoperability of a wide range of products and services that transform the way we live, work and communicate. Steve Mills, the President of the IEEE Standards Association, will share with us some of the headaches, heartaches, and triumphs that have been part of the Association’s rich history. Plus, he’ll give us insights into his vision for the Association’s future.

    To listen or participate, call 1 (877) 439-2972 within the US [international callers dial +1 (646) 200-4379] when the show begins at 11:00 am Pacific, 18:00 GMT. To ask a question, simply press 1 on your phone and we’ll put you on the air!

  • 00:31

    Women Up to the Challenge

    in Technology

    Guests: Holly Stump, Chair, Women in Electronic Design & Carol Hallett, Vice President Worldwide Sales, Real Intent
    Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc., Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Inc.
    Join us the third Thursday of each month at 11:00 am PST to tap into the insights and perspectives that are making a difference in our industry. To listen or participate, call 1 (877) 439-2972 within the US [international callers dial +1 (646) 200-4379] when the show begins. To ask a question, simply press 1 on your phone and we’ll put you on the air!

  • 00:31

    The Voives of DAC--TSMC complete 28nm design infastructure

    in Technology

    Guest: Tom Quan, Deputy Director, Design Methodology & Service Marketing
    Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys, Phil Dworsky, Director, Strategic Alliances, Synopsys & Publisher, Synopsys Press
    Taiwan Semiconductor Manufacturing Company continues to make advances in semiconductor technology. Tom Quan talks about TSMC’s big news announcement at the 48th Design Automation Conference. He provides insights into TSMC’s Open Innovation Platform and Reference Flow 12.0.

  • 00:33

    Solving SoCs’ Bedeviling Time-to-Market Problems

    in Technology

    Guest: Jack Greenbaum, Director of Engineering, Advanced Products, Green Hills Software
    Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc.
    Today's Show
    System on Chip design is both a hardware and software ordeal. Jack Greenbaum has much experience with both sides and shares valuable insights into how both hardware and software tools can address and prevent the inherent time-to-market problems that bedevil every design that integrates hardware IP.  He talks about virtual platforms, partitioning, and the cultural divide between software and hardware engineers. Finally, if you are an engineering student, Jack tells you  how to prepare yourself to cross the divide between hardware and software engineering in your future career.
    Links of interest:
    Green Hills Technologies

  • 00:30

    Don't Panic (How SoC Costs Will Come Down)

    in Technology

    Don't Panic (How SoC Costs Will Come Down)

  • 00:29

    Standards Compliance

    in Technology

    Standards Compliance - Guest Alpesh Shah, Host Karen Bartleson