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  • 00:31

    Women: How to Succeed in the Mobile/Wireless Industry

    in Technology

    If you, or someone you know, is a woman in the mobile/wireless industry or aspires to be, this discussion is a must listen! Joining host Melissa Birnie are two phenomenal women who have had remarkable careers in the tech industry. Conversation topics include the shortage of women involved in the mobile and wireless tech industry, advice for women seeking career growth in tech, and participation in organizations such as MTAM, Inforum or others, and much more. Join us!


    Janette Phillips is Business Development Director for Chrysalis Global Consulting, Chairperson of MTAM's statewide Women in Mobile Tech Advisory Council, and former Executive Director of the Michigan Council of Women in Technology.


    Kim Green-Kerr is Regional Vice President for the West Region for Sprint’s General Business division and brings to the position over 23 years’ experience in sales, management and leadership. In her previous role, Kim ran sales and distribution for the General Business sales and regional marketing organizations for the North and Midwest Regions and also was Area Vice President for the Michigan/Northwest Ohio Market. 

  • 00:30

    An Exploration of Opportunity: Women in Mobile/Wireless Tech

    in Technology

    On Monday, June 22nd, the Mobile Technology Association of Michigan will launch the Women in Mobile Tech Advisory Council with a mission ‘to support women through access to educational forums, networking, mentoring, technical training, resources, scholarships, and more, with a primary focus on professional women currently working with, or interested in working with, these technologies in any industry.


    With a lack of mobile/wireless tech-trained talent available, and universities unable to turn out trained graduates fast enough to meet the demands of Michigan-based firms and branches of national and international firms located here, identifying ways to engage more women in the space as a potential solution to this staffing shortage is an area of focus by a wide variety of regional employer groups, educational institutions, economic development organizations, and non-profits. The Women in Mobile Tech Advisory Council will be the resource to pull together the various stakeholders and resources focused on this issue to connect talent, interest and opportunity.


    The launch of the Women in Mobile Tech Advisory Council will feature an incredible panel of women leaders in the mobile/wireless tech space from a cross-section of industries to address this topic, as well as discuss their own journey's to achieving success in this field. Join host Melissa Birnie and guest, Linda Daichendt, MTAM Exeutive Director, to learn more about the Women in Mobile Tech Advisory Council, what you can expect to learn at the launch event, and what this Council expects to do for women in Michigan to enable them to utilize these technologies for career/business growth.

  • 00:29

    RF Connect - Setting the Standard in Wireless and Mobile Solutions

    in Technology

    We expect our wireless devices to work everywhere. The thought of not being connected is disappointing to some and terrifying to others. After all, whatever would we do if we couldn’t access social media, email, or call to check on the kids as we walk to the next business meeting? Few people contemplate the reason their wireless device does work in building basements, hospitals, and many other buildings. Thankfully, in these instances, someone saw the need to increase signal strength and paid to have that signal enhanced or rebroadcast. RF Connect, based in Farmington Hills, Michigan, is the recognized leader in the design, deployment and support of high performance unified wireless systems, mobile solutions and applications. They set the standard in wireless and mobile solutions, design and deployment expertise through partnering with industry leaders across the entire RF spectrum. Join host Melissa Birnie as she talks with Jeff Hipchen (recognized by Crain’s Detroit Business Magazine as a “40 under 40” business leader), and currently Executive Vice President of RF Connect, to learn more about RF Connect, their services, and what sets them apart from others in this field.

  • 00:30

    Mobile Health: Industry Needs & the Resulting Mobile/Wireless Opportunities

    in Technology

    MTAM and Medical Main Street are presenting a Mobile Health (mhealth) Symposium for Mobile/Wireless Technology Professionals on April 23rd.  This event, and mHealth overall, will be the focus for this week's episode. (Information on attending the event can be found at http://dld.bz/d9PXH)


    Join Michigan Mobile Musings host, Melissa Birnie and her guest, Keith Brophy, tech entrepreneur and recently appointed State Director of the Michigan Small Business Development Centers, on Tuesday, April 14th at 9:00 a.m. for a special sneak preview before the Symposium. Discussions will include healthcare industry needs and the opportunity those needs create for mobile/wireless tech firms in Michigan. Keith offers a unique insight into mobile health - past, present and future. Prior to his current role at the Michigan Small Business Development Center Keith served as CEO of Ideomed, Inc.; a Spectrum Health technology venture that developed the Abriiz mobile app for smartphones and tablets that is used to manage medical conditions such as diabetes, COPD, congestive heart failure, childhood obesity, as well as palliative care. Positions previous to Ideomed, Inc. include President of Business Development at NuSoft Solutions and CEO/co-founder of Sagestone Consulting. Keith began his career at IBM Federal Systems and Systems Integration divisions working on a wide variety of forward looking technologies. If mHealth is an area of interest for you, this is a show you don't want to miss!

  • 00:28

    Business Transactions Transformed by the Internet & Mobile/Wireless Technologies

    in Technology

    The Internet has transformed how consumers and businesses conduct business and make purchases!


    Welcome the 1970’s and the advent of eCommerce. Since then there has been no looking back. Individuals and businesses alike engage in eCommerce transactions daily to buy and/or sell products and services via the Internet, and more recently, using the Internet from their mobile devices. From purchases on eBay and Amazon, to payments processed by PayPal or Square, eCommerce/mCommerce is a global business channel.


    Learn how to leverage eCommerce/mCommerce in your business, and take advantage of the access to your business that mobile technologies provide for your customers. Join Melissa Birnie and Lisa Kosak on Friday, March 20, 2015 as they talk with Grand Rapids based CQL, a national leader in eCommerce technology. Discussions will include: eCommerce/mCommerce; developing an eCommerce platform, accessing eCommerce/mCommerce via mobile devices, evaluating eCommerce/mCommerce vendors, digital/mobile marketing strategies, branding, and more! 

  • 00:30

    Can one mobile app change the movie-going experience?

    in Technology

    Have you had this experience?  You’re sitting in a movie theater, totally engrossed in what will happen next when, along comes that moment when you’ve obviously consumed too much liquid and you just can’t wait any longer … you make your break and dash through the theatre agonizing over what crucial scene you’ll miss. Now, agonize no longer! Enter RunPee - an app helping movie goers worldwide: 1 million downloads, over 500,000 active users, and a favorite app for celebrities like Anne Hathaway, Hugh Jackman, and Rashida Jones. Join Michigan Mobile Musings’ host Melissa Birnie as she speaks with Dan Florio, CEO of RunPee to learn more about Dan (after studying astronomy, physics, and mathematics in college he dropped out to become a professional massage therapist), the inspiration behind the RunPee app and the journey to create it. Also learn about an upcoming event in Lansing where Dan will be sharing his experiences with a live audience at Startup Grind – Lansing.  

  • 00:30

    THE MOBILE EXPLOSION; The Impact for You, Your Business & Michigan's Economy

    in Technology

    Mobile technology is exploding! It’s changing the way we live and the way we run our businesses. But mobile technology is much more than the latest ‘app’ downloaded to your cell phone or tablet; mobile is actually many technologies that are impacting every industry doing business in Michigan. The mobile / wireless industry is one of very few global industries that generate over 1 Trillion dollars in revenue annually, and in Michigan, it’s one of our fastest-growing sectors – but yet the best kept secret in the state. Mobile/wireless technologies have the ability to transform our state’s economy – if we act now!


    Interested in learning what this surge in mobile technology means to you, your business and Michigan’s economy? Please join our host, Melissa Birnie, for a discussion with Linda Daichendt, Executive Director of the Mobile Technology Association of Michigan.

  • 00:23

    The Mobile Health Library Platform

    in Business

    Apps for Rx Adherence & Outcomes Support


    Pharmaguy interviews Rob Dhoble, CEO of Adherent Health, LLC., about Mobile Health LibraryTM (MHL), which is a HIPAA privacy-protected mobile app platform built for the unique education, service, and support needs of health-related customers, including patients, health professionals, caregivers, and consumers.


    MHL Key Facts:



    MHL apps can include valuable discounts and savings.
    MHL apps can help patients better understand their health, health conditions, and related treatments.
    MHL apps can be received via email or SMS from a healthcare professional, friend, family member, or loved one.
    MHL apps may receive direct-to-app updates.
    MHL apps are confidential, meaning that user identity remains unknown to medication, medical device, and medical diagnostic product sponsors.
    MHL app "tags" may be placed on posters, printed materials, advertisements, websites, or brand-related packaging.
    MHL apps can be shared with friends, family, and loved ones via email and SMS.


    Questions/Topics of Discussion



    Why are there so few successful pharma brand patient support apps?
    What are patients, doctors, and payers looking for in mHealth apps?
    Good privacy practices & pharma industry trust issues
    Outcomes tracking using de-identified patient/app engagement data
    App building vs. app marketing: Which is best for Pharma?

  • 00:34

    Mobile App Acquisition: An Interview Dennis Mink of Liftoff

    in Marketing

    With over a billion records of intelligence on mobile users, Liftoff has taken off as a premier service for mobile advertisement acquision strategies for mobile app providers. Dennis discusses the failed CPA ("Cost Per Acquisition") model that most companies apply to gain new application downloads and installations. Liftoff, instead, profiles your customer-base and optimizes mobile ads to users just like the ones you already know are successful. This reduces churn, increases engagement, and ultimately makes for a very profitable return on acquisition investment by increasing the lifetime value of the new mobile app user.

  • 00:30

    Mobile Apps for the Caregiver - from AARP??

    in Technology

    When you think of AARP, do mobile apps come to mind? AARP is known to provide discounts to is members, provide branded insurance products, and lobby on behalf of Social Security and Medicare. Recently, this same non-profit has released two mobile apps - targeting the Caregiver community.


    A caregiver is a term for anyone who helps or provides care to another individual, often a parent or spouse, in handling their daily activities. The caregiver can be paid, such as a nurse, but is more often an unpaid relative. And the person receiving care is often suffering an impairment, and/or dealing with health issues.


    These two apps released by AARP (for iOS and Android) provide features designed to help in providing care. For instance, the apps help manage medications, keep a schedule of doctor's appointments and other medical needs, and create and maintain notes you want to share with the doctor. But will this work? Does this actually help someone take care of a loved one? Are these features unique? Are they really the features that a Caregiver needs?


    On May 28th, at a special 11am EST/8am Pacific time, we will be joined by Trisha San Diego of AARP, who is the driving force behind the creation and release of these Apps, and we'll ask her these questions.


    We'll talk about these apps and ask if there is a sign of things to come from AARP?  


    Tune in Live at 11am EST, Thursday, May 28th!


    And Call In to be a part of the show at 929-477-2187, or reach us by text at 240-731-0756, on Twitter at @techtodayradio, or on Facebook.


    Join us!

  • 00:23

    Mobile Security Is A Love-Hate Relationship

    in Technology

    Caleb Barlow, dives further into the recent findings made by IBM Security --  60% of dating apps are easily hackable. Discover the "love connection" between IBM Security solutions and a more secure mobile world.  Additional perspectives provided by Diana Kelley and Michael Montecillo.  Read the full report at http://securityintelligence.com/datingapps/ 

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