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oOUR GUEST IS ASENIOR FELLOW AT ICF'S ORGANIZATION RESEARCH,LEARNING AND PERFORMANCE DIVISION, AN ASSOCIATE PROFESSOR AT UNIVERSITY OF MARYLAND AND AN AUTHOR OF MANY BOOKS, HE WILL DISCUSS THE CHALLENGES OF STRATEGIC PLANNIN
Join Taylor Ellwood of Magical Experiments as he discusses the topics of sex magic, financial sorcery and strategic sorcery with Jason Miller. Jason will share his insights and experiences with these various practices, as well as his history with Eastern Meditation practices and Western Ceremonial magic.
Strategic Christian Leadership — Series 2 (Episode 33)
Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters by Linda J. Popky
This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Linda J. Popky. The original live interview was 4/24/15.
If you're a CEO or a CMO who is tired of wasting money on me-too marketing that doesn't work, you must read this book. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise.
Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Momentum Factors that can help an organization focus on those key aspects of the marketing function that will provide the most significant returns on their marketing investment.
Award-winning marketing expert Linda J. Popky, the founder and president of Leverage2Market Associates, transforms organizations through powerful marketing performance. She lives and works in Silicon Valley, where she’s been involved with many of the companies who developed and deployed the technologies that have changed the world over the last twenty-five years.
Her website is http://www.leverage2market.com/about-us/
To order the book click HERE
For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com
Special Guest: Tracy Keates, Director of Strategic Communication, Limehouse.tv
Creating a visual representation of a company strategy based on an engaging metaphor can help your leaders communicate clearly and consistently, can trigger storytelling throughout your organisation and can help every colleague understand how they can contribute to the bigger picture.
Tracy Keates, Director of Strategic Communication at communication agency Limehouse will chat through the process of developing a ‘learning map’ which has produced some fantastic results for their client.
Host: Jo Dodds
Peter Druker is quoted saying that "culture will eat strategy for breakfast every time". Although most people in business believe that the key to business success is in the strategy, companies like Apple and Zappos understand that the key to business successes is in the mind-set of an individual and the collective mindset, otherwise known as culture. Strategy is important but there is a sequence as to how to get the best performance and productivity and mindset and culture come first. Today we are going to hear from Ken Courtright on how he translates his powerful mindset into his marketing strategies that have made him a big success and make money for others.
A Best Selling Author in 5 Categories, Ken has recently been featured on WLS, WGN, FOX, CBS, A&E, NBC, and most recently on the Biography Channel. Ken’s portfolio of websites includes over 600 revenue-generating websites that are seen more than 100 Million times each year.After 5 years of doubling revenue year after year, in August of 2013, and now again in 2015, Ken’s 23 year old company, was ranked in Inc. Magazine as one of the 1,000 Fastest Growing U.S. Companies. After 2 best-selling books of his own, this past July, Ken was asked to be the new author of the best-selling marketing series: Guerrilla Marketing.
Strategic Christian Leadership -- Series 1 (Episode 8)
Strategic Christian Leadership -- Series 1 (Episode 6)
Strategic Christian Leadership -- Series 2 (Episode 7)
Strategic Christian Leadership - Series 2 (Episode 6)
Strategic Christian Leadership -- Series 2 (Episode 5)
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