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  • 00:08

    Branding: Give Them Something to Feel

    in Marketing

    One of the most discussed topics is branding, however, we often overlook the emotions tied to branding. This brief podcast will discuss the importance of emotional branding.

  • 01:00

    Co-branding to Strengthen Relationships in the Automotive Aftermarket

    in Business

    "...what we saw in the 80's and early 90's was a lot of specialty shops. And that did one thing that was very interesting that we saw, and part of the reason why we created these co-branding opportunities is because the customer was put at a disadvantage. With specialty shops it appeared on the surface to be a convenience factor for the customer. But what the customer lost was the relationship that theyhad. Years ago you used to go to the neighborhood gas station and you knew the operator, and you had a relationship and you trusted him, right?" - Pete Baldine, President, Moran Family of Brands

    As Franchise Today launches its seventh season on the air, co-hosts, Stan Friedman and Paul Segreto welcome long-time franchise professional, Pete Baldine as their guest. Baldine is president at Moran Family of Brands, franchisor to multiple automotive franchise brands including Mr. Transmission, Milex Complete Auto Repair and AltaMere Toys for Cars. 

    In an industry that has long been perceived as not having any glitz or appeal, co-branding has enabled Moran's brands to build and strengthen relationships with both customers and franchisees alike. For customers, it offers a one-stop shop of convenient quality service. For franchisees, it offers an efficient business model that builds loyalty and repeat business while minimizing overhead. To these points, show discussion will focus on the efficiencies of co-branding and how Moran Family of Brands has addressed technology challenges with today's vehicles, necessity of a higher skill level for technicians and issues that both franchises and independent business alike are facing today.

    Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes.

  • 00:58

    Personal Branding for Baby Boomers

    in Self Help

    Baby Boomers were raised to be obedient employees. We were expected to go to work for father-like corporations that would take care of us. But the world has changed. Those days are gone. 

    We now need to look at ourselves as products—well-defined products that can be promoted worldwide. This is defined by personal brand. Can you afford to ignore developing and promoting your personal brand? If you want to stay employed for the next 20 years (which many Baby Boomers will need to do), that answer is: No. 

    In Personal Branding for Baby Boomers, Marc Miller breaks down the steps to building a great online reputation, specifically tailored to those 50+ who find themselves job hunting or competing for work in today’s “LOOK AT ME!” business environment. How can you compete for jobs with digital-savvy Generation Xers and sharp-witted Millennials? You can. 

    What is a personal brand
    Why should baby boomers care
    How to manage it

    Our guest Marc Miller’s career journey included 22 years at IBM, several  thriving tech startups, a painful stint as a high school teacher, a gig raising funds for the Jewish Community Association of Austin and a near fatal bicycle accident that changed his perspective forever.

    Thirty years of wandering the proverbial career desert, often repeating the same mistakes over and over, taught him his most crucial lesson: Most people don’t really know what makes them happy at their core, what fulfills them. They pursue money, status, a skill set, all of which provide some level of satisfaction,  but not contentment. They wind up feeling frustrated and trapped. Others have figured out what they need, but don’t know how to chart a course to get there.

    Learn more about him at https://careerpivot.com/about/

  • 00:16

    CEO in 10 with J.P. Kuehlwein...Rethinking Prestige Branding

    in Lifestyle

    CEO in 10 with J.P. Kuehlwein focusing on the topic Rethinking Prestige Branding.

    JP Kuehlwein is Executive Vice President at Frédéric Fekkai, a New York-based prestige salon operator and

    hair care brand and an Outside Director of Smith & Norbu, a luxury optical frame maker in Hong Kong. He

    draws on over twenty years of hands-on experience in managing brands at Procter & Gamble across markets in

    Europe, North America and Asia. JP holds degrees in international management and business analysis from

    the universities of Reutlingen (Germany), Reims (France) and Lancaster (UK) and enjoys sharing his business

    and branding insights with students and marketers across the globe.

    You have practiced Mass Marketing strategy at P&G. How is Ueber Brand Marketing different or similar?
    Do you thrive on paradoxes? 
    Why should brands consider expanding into the prestige/luxury classes with better quality/higher retail pricing?
    What are your seven core principles?

    This program is presented by When Core Values are Strategic, a book written about P&G Alumni leading through their core values. Purchase today on www.amazon.com.

  • 00:31

    Top Branding Strategies to Stand Out in a Crowded Marketplace

    in Entrepreneur

    Join host Cloris Kylie as she interviews Jaye Donaldson, the President and CEO of The Donaldson Group, a marketing agency focused on building healthy brands across the digital landscape. Jaye will share her journey as an entrepreneur, and will reveal how you can learn from the winning branding strategies used by large corporations. The result? You will stand out in a crowded marketplace!

    About Jaye:

    The Donaldson Group’s President and CEO, Jaye Donaldson has been developing brand, marketing and communications strategies for her clients since 1981. In 2003, she was named Hartford’s Rising Star Business Leader of the Year and in March 2004, was recognized by the Hartford Business Journal as one of Eight Remarkable Business Women. In 2001, Jaye was tabbed as one of the Top 50 to Watch in the Industry by Graphic Design: USA, and as one of the Top 40 Under Forty Business Leaders in Connecticut by The Hartford Business Journal in 1999.

    Learn more about Jaye and The Donaldson Group at http://www.donaldson-group.com


    Download Cloris’s free eBook with 8 proven ways to expand your client base here

  • 01:01

    Lessons For Your Branding & Great Public Speaking Tips by Clyde P Riddlesbrood

    in Business

    Clyde P Riddlesbrood, founder and owner of the Riddlesbrood Touring Theater Company says, “Laugh justifies the means.”

    Clyde grew up in the entertainment industry working with his father at a Dinner Theater in South Jersey and started his own theater company in 2000.

    His big dream was to build a large theatre company and he did it. The Riddlesbrood Touring Theater Company is one of the most successful and vibrant theater companies in the New York, New Jersey area performing more than 150 murder mysteries and dinner theater shows per year at multiple locations. He also produced 3 large Broadway style shows at the Historic Strand Theater in Lakewood NJ and operates a yearlong School of the Arts program for children and teens.

    Clyde has performed in over 5000 theater shows in his lifetime. He also just released his first book titled, “Riddlesbrood—And The Greatest Brochure In The World.”

    Clyde will regale you with entertaining tricks and lessons to help your company branding, the use of storytelling to build your business and give you great public speaking tips—all from a master at captivating audience attention—get that and more, here on Revenue Chat with Tony DUrso.

    Also available on YouTube and iTunes.


  • 01:00

    CAPBuilder Talk w/Marc Parham - The Business of Branding Yourself

    in Self Help


    Join us for this episode of CAPBuilder Talk where we will discuss The Business of Branding Yourself. We get a lot of questions about branding so I have invited Muhammad Zahir of 360 Guerrilla Marketing a frequent quest on the show to answer a few questions about the importance of your personal brand.

    We will discuss:

    Your Personal Brand
    Why branding you is important
    The keys to branding you
    Advice For Entrepreneurs

  • 00:30

    Sticky Branding: How to make you brand stand out in 2016!

    in Entrepreneur

    Jeremy Millier is Author of Sticky Branding

    In this conversation he will share:

    1. Why he wrote the book

    2. Why should you customers care

    3. Have a plan then executing is simple, why do we make it so hard

    4. Make a commitment toward your actions and get them done

    5.  Strategies and tips to start today.



  • 00:50

    Christopher Scott: Branding, Marketing and Giving Back

    in Entrepreneur

    Tune in as host Dr.Victoria Boyd greets C. Christopher Scott President/CEO of Warrior Design Company. Specializing in web, video and graphic design Chris has been sharing his talents since the age of 10 growing up in an environment of entrepreneurs and hard work ethics. His company is grounded in giving back and created the CKC focus as their way of having impact in the community.

    Some take aways:

    Excellent Branding and Marketing gets them in the door, but quality products and services keeps them coming back.

    Is essential for your success in the marketplace



  • 00:19

    Author Gary Begin: Radio Programming and Branding

    in Books

    Gary Begin, the founder and president of Sound Advantage Media possesses over thirty years of radio programming experience. 

    Begin's programming and on-air experiences have included diverse markets such as Tampa and Sarasota, Florida, Providence, Rhode Island, Saginaw, Michigan, Hagerstown, Maryland, Columbus, Georgia, Portland and Waterville, Maine. 

    Begin attended Dean College in Franklin, MA and has continued to enjance his skills with regular attendance at many programmming seminars. In addition to Sound Advantage Media Begin also owns Gary Begin Voice Talent, providing voice talent services for clients all across the United States.

    Begin's hobbies include photography, playing pool, theatre, traveling and comedy clubs. Begin resides with his wife in Jackson, Tennessee. 

    To Learn More:


  • 00:46

    A discussion with Thrillist CEO and Lerer Ventures Partner Ben Lerer

    in Pop Culture

    A chat with Thrillist CEO Ben Lerer on why Thrillist has become a media giant, how JackThreads works alongside Thrillist, his NY Mets, and more...