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  • Authentic Branding With Heart

    in Entrepreneur

    Host Lori Wilk of Successipes interviews the Founder and CEO of http://www.CreateGoldmines.com, Jo Ann Goldsmith, a Madison Avenue design branding expert with soul; Jo Ann shares with audiences what it takes to stand out from the crowds with your unique marketing messages created from the heart with passion and purpose and the right images for your business. This is a live show you won't want to miss. Call us at 347.237.5638. To reach our guest, Jo Ann Goldsmith call (561)494-4326. Folllw Lori on Twitter@Successipes

  • Startups: Back to Basics

    in Goals

    Join us as we bring you Startups: Back to Basic from business books to professional development we provide everything you need to succeed in business.  Follow our Partners Central Michigan University Global Campus and Board Studios on social media.

  • 00:29

    XPollination (Ep. 16) - Millennials and Branding

    in Management

    Special guest Jacques Bastien: Millennial Marketer, Hustlepreneur, Professor, Speaker, Writer, Designer, Founder of boogie, Breadcrumbs, and Authenpic is joining us today on another edition of XPollination.  The founder of boogie (boogie.nyc), a disruptive social media and viral marketing agency helping brands engage with Millennials through photos, videos, music and conversations, Jacques has offices in Albany NY, Brooklyn NY and Los Angeles, CA .  He is also a partner/investor/founder at a few others startups, including Cased Up (casedup.co), Breadcrumbs (trybreadcrumbs.com), Authenpic (authenpicapp.com), and What The Fee (whatthefee.co).

    Jacques’s passion is in technology, startups, entrepreneurship, fashion, and social media. He runs a blog called hustlepreneur.co to help inspire, motivate and educate other young entrepreneurs. He is currently writing a book with my wife about young relationships. This book will feature stories from their relationship.

    Jacques was the featured speaker this week at Startup Grind, which is powered by Google for entrepreneurs, as an up and coming young entrepreneur to watch. 

  • 00:31

    Image Branding Your Way To A Buzz!

    in Business

    Join us today for Women Leading the Way Radio as Deanna Potter, your host of Sassy Sales and Business Development, interviews Stefanie Blue, Founder and Photographer of TRUE BLUE Portrait Design. 

    Stefanie will share her passion for her work and her expertise in personal image branding.  She will tell us why YOU are your brand, and why it is critical to have polished, poised, professional images that both reflect your brand, and resonate with your audience.  As an instructor and specialist in Pinterest she will also share the strategies for boosting engagement and improving exposure in this social media platform.  Join us as Stefanie shares with us her experience, techniques, and philosophy on how to implement and maximize these business based strategies that will give new life to your business. 

    We all know that we are visual beings and that a picture says a “thousand words.”  The question is:  What are your images saying about you? Image branding encompasses all aspects of your business and communicates who you are, what you do, and how you do it. The effect it has on your potential client base is lightening fast as they assess their interest in doing business with you.  From headshots to product pictures to what you post on social media streams it becomes imperative that you are clear as to the message you are sending and the results you are attempting to obtain. This is a strategic approach to increasing profits and improving bottom line results.

    Deanna Potter is your host of Sassy Sales and Business Development, a show focused on down and dirty conversations from real women on real challenges in how to sell. As a woman business owner for the last 15 years, Deanna has delivered stellar sales results over the course of three downward markets.

  • How to Get the Gig (Branding)

    in Self Help

    Branding.  It's important to your business and its important to your bottom line.  When you hear the words Jimmy Buffett what do you think of.  A free spirited person on a beach somewhere near the ocean.  His brand is taking me there because thats what his brand is supposed to do.  

    Learn a few tips and techniques in this podcast on how entertainers can brand themselves better to get the gig.  From business cards to flyers and even how to make others help you build your business. 

    Be sure to check out our other resources at www.TheSingingFireman.com where we help entertainers Get the Gig!

  • 01:40

    Business World Monday- The Maverick of Branding

    in Business

    James Michael Lafferty is a Retired CEO of Procter & Gamble, a Former CEO of Coca-Cola and a current CEO of British American Tobacco*

    James is currently a CEO of British American Tobacco and has also served as a former CEO of Coca Cola as well as Procter & Gamble, where he worked for 24 years, rising rapidly through the ranks to become, among other things, the first ever General Manager for P&G’s “Near East” business—and set up the initial distribution models in these challenging markets that exist to this day and have made P&G the market leader by a wide margin.

    Not content to rest on his laurels, James is an active CEO who is also constantly training others how to achieve massive success. He’s conducted seminars and training for the world’s leading corporations, including P&G, Coca-Cola, H-P, Newell Rubbermaid, Nestle, Microsoft, GE, Hershey’s, HSBC, Wal-Mart, Target, Intuit and many other global organizations.

    To contact james Michael Lafferty please connect with him directly 


    Radio PresentersSerah Lister ( London Studio) Marina Nani ( Los Angeles Studio) 

    with guests from round the wolrd

  • 00:17

    Caitlin Jenner and the Genderfication of Branding

    in Marketing

    Bruce Jenner was an iconic brand face—on the Wheaties box, the dad on the Kardashians reality show,  etc.  He was "ultra male."  Gender identification is closely tied to branding and marketers have always employed strategies that differentiated men and women.  Tynicka Battle and Liz Nickles discuss: What happens to branding when the paradigm flips? You have to rethink the entire game.  See http://www.brandzillasbrief.com for more podcasts about branding strategies.

  • 02:02

    Quarantine Radio How "Straight Out Of Compton" Taught us branding building

    in Music

    Quarantine Radio breaks down how the movie indie artist can learn how to build their brand and protect themselves as an artist. Many people may look at the movie as entertainment, but you break down what the real message was behind the movie, one can see more 

  • 00:33

    CloseUP - Simple Sponsorship Secrets For Startups and Beyond

    in Women

    Corporate sponsors are not just for the big guys. You can be a startup company with very little revenue and reach that a corporation would love to support. Discover how to attract, secure and create loyal sponsors with Linda Hollander, the CEO of Sponsor Concierge. Find out how Linda went from poverty-stricken to one of the leading experts on corporate sponsorships. Her clients and sponsors include some of the largest corporations in the world including Microsoft, FedEx, Citibank, Mattel and more. Linda also provides a free gift to you, so listen in and stay until the end! This show can turn your business around in an instant.

  • 00:32

    Identity Crisis? Branding You, or Branding the Business? Which is Better? Pt 2

    in Marketing

    This is Part 2 of a 2 part show.  Rebecca Keselburg will be my guest Co-Host.  Rebecca has18 years experience in the Network marketing and  Direct selling industry and owner of Inspiring Your Shine. 

    In a Sea of Competition, CLARITY on Who you Are is Profitable!
    Copycat spin-offs.  Same old, same old.  More of the same.  When your ideal prospect goes looking for what you do, how do you show up?  DO YOU SHOW UP?

    The Lord showed me years ago, that even though millions of songs exist, I still need to produce mine.  So What?
    Another song? Who cares?
    Well- YOU DO!  When it comes to attracting and converting prospects, Who you are in the sea of competition can be  PROFITABLE.   The thing about being you, is there is no other you out there.  Let's talk about how YOU are your own 'X' factor to success, and the challenges leaders and entrepreneurs find in this very fact. 

    This is a challenge for Entrepreneurs, and Leaders on a mission.  Branding under your name or persona can also make it difficult to move on and sell later.  So, how do we manage our identity in this sea of competition?
    There may be no definitive answer at the end of the show, but this conversation is sure to get you thinking about how you show up in your space.

    I am full of ideas!  More ideas than I could execute in a lifetime. I have been known to inspire many into their "Aha!" moment.  I am a Muse to many.  You may want to join my Mastermind and sound out your ideas, get more clarity, be deliberate about how you show up and want to show up in your sphere of influence, and of course, tweak for profitability.  Let's talk about this identity crisis many of us battle with and learn why just being you, may just be the best path ever.


  • 00:12

    Startups Back to Basics

    in Goals

    Join us on Startups Back To Basics  as we provide information and insight to entrepreneurs across the country with the best business book summaries provided by our partners Board Studios and The Book Video Club - a division of Board Studios.  Follow the conversation @your15minradio and @bookvideoclub

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