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  • 00:32

    Identity Crisis? Branding You, or Branding the Business? Which is Better? Pt 2

    in Marketing

    This is Part 2 of a 2 part show.  Rebecca Keselburg will be my guest Co-Host.  Rebecca has18 years experience in the Network marketing and  Direct selling industry and owner of Inspiring Your Shine. 


    In a Sea of Competition, CLARITY on Who you Are is Profitable!
    Copycat spin-offs.  Same old, same old.  More of the same.  When your ideal prospect goes looking for what you do, how do you show up?  DO YOU SHOW UP?


    The Lord showed me years ago, that even though millions of songs exist, I still need to produce mine.  So What?
    Another song? Who cares?
    Well- YOU DO!  When it comes to attracting and converting prospects, Who you are in the sea of competition can be  PROFITABLE.   The thing about being you, is there is no other you out there.  Let's talk about how YOU are your own 'X' factor to success, and the challenges leaders and entrepreneurs find in this very fact. 


    This is a challenge for Entrepreneurs, and Leaders on a mission.  Branding under your name or persona can also make it difficult to move on and sell later.  So, how do we manage our identity in this sea of competition?
    There may be no definitive answer at the end of the show, but this conversation is sure to get you thinking about how you show up in your space.


    I am full of ideas!  More ideas than I could execute in a lifetime. I have been known to inspire many into their "Aha!" moment.  I am a Muse to many.  You may want to join my Mastermind and sound out your ideas, get more clarity, be deliberate about how you show up and want to show up in your sphere of influence, and of course, tweak for profitability.  Let's talk about this identity crisis many of us battle with and learn why just being you, may just be the best path ever.


     

  • 00:12

    Startups Back to Basics

    in Goals

    Join us on Startups Back To Basics  as we provide information and insight to entrepreneurs across the country with the best business book summaries provided by our partners Board Studios and The Book Video Club - a division of Board Studios.  Follow the conversation @your15minradio and @bookvideoclub

  • 00:15

    Identity Crisis? Branding You, or Branding the Business? Which is Better? Pt 1

    in Marketing

    This is Part 1 of a 2 part show.  Part 2 will air next Friday @ 10am EST.


    In a Sea of Competition, CLARITY on Who you Are is Profitable!


    Copycat spin-offs.  Same old, same old.  More of the same.  When your ideal prospect goes looking for what you do, how do you show up?  DO YOU SHOW UP?


    The Lord showed me years ago, that even though millions of songs exist, I still need to produce mine.  So What?


    Another song? Who cares?


    Well- YOU DO!  When it comes to attracting and converting prospects, Who you are in the sea of competition can be  PROFITABLE.  


    The thing about being you, is there is no other you out there.  Let's talk about how YOU are your own 'X' factor to success, and the challenges leaders and entrepreneurs find in this very fact. 


    This is a challenge for Entrepreneurs, and Leaders on a mission.  Branding under your name or persona can also make it difficult to move on and sell later.  So, how do we manage our identity in this sea of competition?


    There may be no definitive answer at the end of the show, but this conversation is sure to get you thinking about how you show up in your space.


    I am full of ideas!  More ideas than I could execute in a lifetime. I have been known to inspire many into their "Aha!" moment.  I am a Muse to many.  You may want to join my Mastermind and sound out your ideas, get more clarity, be deliberate about how you show up and want to show up in your sphere of influence, and of course, tweak for profitability.


    Let's talk about this identity crisis many of us battle with and learn why just being you, may just be the best path ever.

  • 00:31

    Ep 119: Danielle M. Miller on Taking the Sting Out of Branding

    in Books

    Join Angela Lauria of The Author Incubator as she interviews Danielle M. Miller on the publishing of her book, Smatrypants Branding: The Ultimate Guide for Women Entrepreneurs to Getting Recognized, Being Remembered, and Making More Money in Business.


    People have vouched for Danielle's book, saying, among other things, that it allows them to understand that their branding is not a one-time activity and that it can change in time as it evolves. It helps the readers to discover and to own their true brand essence. When asked what it means to be a smatrypants in terms of knowing yourself and your business, she explained that "someone who is a Smartypants at branding herself knows everything about herself, and isn’t afraid to bring all the best she has to the table. It’s about honing in on authentic (real) self and expressing _that_ as your ‘brand’.” 


    Read more and get the transcript here: Danielle M. Miller on The Author Incubator

  • 00:31

    Adam Dince on Personal Branding

    in Social Networking

    Adam Dince @AdamDince Director of Earned Media (SEO, Social Media & Content Strategy) at Deluxe Corporation drops by @DriveThruHR  to talk about Personal Branding


    DriveThruHR was designed to be a captivating and easy-to-digest lunch discourse that covers topics relevant to HR professionals.  Each 30-minute episode features a guest speaker who shares her or his knowledge and experience in human resources. Our hosts and special guest cover a wealth of topics, including HR Technology, Recruiting, Talent Management, Leadership, Organizational Culture and Strategic HR, every day at 12:00 pm Central Time.  The radio program is hosted by @williamtincup, @Thehrbuddy @TheOneCrystal & @MikeVanDervort..  The #1 HR show, with amazing HR conversations and follow us on the twitters at  @drivethruhr and #dthr.


    http://www.facebook.com/drivethruhr


    http://instagram.com/drivethruhr


     

  • 00:35

    What's Up with Employer Branding?

    in Business

    West Coast joins East Coast as Stephanie Krieg stops by to talk Employer Branding and showcase a few tools of the trade!


    LIVE Wednesday April 22nd at 12pm EST


    Stephanie is founder of HRCultureClub.com a corporate culture blog tracking what companies across the country do to make companies where people love to work.  She is passionate about HR tech, innovative job search startegies, and employer branding.   She’s working on a startup, Cultura, an employer branding tool to help job seekers learn about the people of a company before they even apply.  Stephanie also hosts a podcast called Secret Tech Sauce (http://app.stitcher.com/browse/feed/62081/episodes) with Ben Martinez and Gabe Villamizar. 


    Follow @HRCultureClub on all social media for what’s hot in culture!

  • 01:00

    Do you know the Difference Between Marketing & Branding? /Suzanne Tuilen

    in Business

    This week on the Networking Diva Hour are you confused between what is Marketing and What is Branding?  Branding should both precede and underlie any marketing effort. Branding is not push, but pull. Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not. A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say “buy me.” Instead, it says “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.”


     Discussion Topic: Brand Differentiation



    What is a brand [branding is not marketing]
    3 ways to create brand distinction + gain competitive advantage
    3 ways to align your employees to deliver on your brand promise + build advocacy 
    My co-host this week is Suzanne Tulien author of The 6 Myths of Small Business Branding e-book and co-author of Brand DNA; Uncover Your Organization’s Genetic Code to Competitive Advantage, she is helping to pave the transformational highway for businesses to grow by conscious, strategic design, not by default. 



    Check out Suzanne Tulien @ www.BrandAscension.com



  • 00:31

    Interview with Branding Expert Zahrina Robertson

    in Motivation

    Zahrina Robertson is an award winning international visual branding expert, photographer, author and speaker and thricenominated Telstra Business Woman of the Year.  Over the years Zahrina has captured brand images for leading brands such as Qantas, Business Chicks, Tourism Australia and international entrepreneurs like Richard Branson, Carla Zampatti and Ita Buttrose. Zahrina has been engaged as a speaker for Ernst and Young and Westfield.  
    A highly sought after speaker, conducting workshops on personal branding to motivate and guide corporates, start-ups and entrepreneurs.  
    Y Magazine describes Zahrina as "a powerful force of nature bent on helping others make their personal branding irresistible. Her energy and passion for her craft and helping people make an impact is intoxicating."  
    Zahrina’s inspiring new book “Profitable Portraits” is due out early 2015


    ZahrinaPhotos - Twitter, ZahrinaPhotography - FB, ZahrinaPhotography - website


    For her free Ebook branding guide, go her website and download it http://zahrinaphotography.com/

  • 00:34

    School for Startups with Jim Beach

    in Business

    School for Startups with Jim Beach is our show today on The Core Business Show with Tim Jacquet. Entrepreneurship offers a different path, actually a safer path. Traditionally, entrepreneurs have been considered the world’s big risk-takers. They were the ones who quit their jobs, mortgaged the house and went for broke, with broke often being the end result. This book is not about that. Jim started working as a research assistant at the Japanese External Trade Organization in Atlanta. He attended graduate school in Hawaii before working for Coca-Cola in Japan. At age 26, he founded American Computer Experience, which provided technology training for young people. He sold the company in 2001 and started teaching at Georgia State University. He now teaches at the University of Tennessee/Chattanooga. He has worked extensively with United Parcel Service to promote exports. This show is sponsored by Apple Capital Group, Inc. #applecapitalgroup #applecapital #thecorebusinessshow #timjacquet #jimbeach

  • 00:16

    Interview with Leandra Williams Business Branding

    in Business

    Leandra Williams and I am the owner of Stingray Advisory Group and the co-owner of Gold Leaf Designs.

    We will be discussing the following:

    1) What inspired you to start your businesses?
    2) What do you do to stay informed of (or plugged in to) current business topics?
    3) What is branding and why do businesses need it?

    www.goldleafdesignsllc.com
    www.stingrayadvisorygroup.com 
     

  • 00:12

    Startups : Back to Basics

    in Goals

    Join us as we provide relevant business resources to help you achieve business success.  The best in business books, professional development and more.  Everything you need to be a successful entrepreneur.  Follow the conversation @your15minradio.