SORT BY Relevancy
Learn why Pepsi declined to advertise in the 2010 Super Bowl and invested $20 million in social media marketing instead. Learn why companies large and small are find greater ROIs with social media than other forms of marketing. And find out how your organization can begin to use the power of connecting with people on Twitter and Facebook.
We start off the show by answering the question we get asked most by our potential clients (and basically everyone else), "Do I actually need social media?" The short answer: you may not but your media brand absolutely does.
Link to our deck we discuss on the show: http://bit.ly/jumpwiresocialmediapkgs2015
We discuss 8 examples of how media brands we work with are using social media today:
Increasing ratings, views, referrals, subscribers, revenue, ARPU, downloads, etc.
Data collection & analysis
New business & lead generation
Reinforcing your brand online
Audience feedback & engagement
Marketing opportunities & trend analysis
Employee recruitment & retention
This week we will preview an upcoming event with the Houston Franchise Association featuring a panel discussion on Social Media for Franchises with your Social Geek Radio hosts Deb Evans and Jack Monson!
Our guest will be Jason Duncan, President of the Houston Franchise Association who will tell us about the group and what's new with his franchise tech firm, ManagerComplete.
Join us live Wednesday at 8pm ET / 7pm CT!
with Laurie Hurley (www.thesocialnetworkingnavigator.com)
Is there really a return on investment for social media?
Join us as Social Media Strategist Laurie Hurley shares with us how she embraced social media while running three educational based businesses. The result? Laurie increased sales 66% and was able to profitably sell the businesses.
Since then Laurie has gone on to found The Social Networking Navigator – guiding entrepreneurs, small businesses and large companies as well through the social media universe. If you have found yourself online – knowing you need to be there but struggling to find your voice and the excessive time it seems to take, this show will open your eyes to new ways to look at getting that precious ROI to happen while tweeting and posting.
This week, AK & Deb will help uncover the mysteries revolving around social media ROI as it pertains to driving traffic to your website and the actions taken once there... all by using Google Analytics.
We will help uncover:
Which social sites drive the most traffic to your website Which social sites lead to the most goal conversions What content of yours people are most interested in on the social web How to capitalize on the data gathered by Google Analytics as it pertains to social And more! Tweet questions using #SocialGeekRadio on Twitter and/or post on the Social Geek Radio Facebook Page!
During the last 15 minutes of the show, AK will share her App of the Week, and other cool tools and sites in our #GeekItOut segment.
Social Geek Radio is sponsored by Deb Evans Consulting & Saying It Social.
Are you struggling to brand yourself effectively on social media? But who is truly to blame: Facebook, LinkedIn, Twittter.....or you?
Join host Christopher Tompkins as he shares his tips to creating a brand that delivers impact online.
The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about. Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from how to get your business step up using social media to more advanced tactics and techniques. Tune in live or on-demand to take full advantage of all of the social media marketing information provided in each show. Visit The Go! Agency online for more details: http://www.thegoagencyusa.com
Dr. Ron Capps is a communications professor at a midwestern university. He's been online since the late 1980s, so he has seen a number of businesses come and go. From the rise and fall of MySpace to the continual rise of Facebook, social media has become a mainstream method of marketing. But the platforms change, as do the rules.
Join the Nicheprof for a quick update on social media applications he is working with, and learning about.
The show is hosted by Ken English, aka the MediaMojoGuy.
Dr. Ron Capps is a communications professor in Missouri. He follows trends in social media, with both a classroom and person perspective. Teaching college age, and some older students, about the evolution of social media has taught the Nicheprof a lot about personal, and corporate, brand management. He uses the skills he has developed for clients, demonstrating that content is king, and you can index well with a variety of extensions, if you know what to do, and do it.
The show is hosted by Ken English, the mediamojoguy, who has developed an interest in video production, using digital to video platforms such as Animoto and Photodex, as well as sketch platforms that include EasySketchPro2, VideoMakerFX and Explaindio.
Today's episode will discuss where we are in the world of marketing accountability and social media roi.
Special Guest Jacob Morgan (Principle at Mighty Mouth Media) will help us understand the difference between social media roi and impact. What do we need to measure social media roi? Why is it so challenging to measure?
This is a hotly debated topic, and we (Tim & Ty) look forward to exploring this with Jacob, and questions from the listening audience.
For many years only a few people made money directly from their social media platforms. Now that is beginning to change.
On the show this week we discuss how to set up your social media platforms to make money. We also asked for questions during our last podcast and we will also discuss this one from @Iconoclastic_Au
They asked:"Hi @gavinmcgarry and #socialmediachaos team. Next ep can we talk about monetizing social content in multiple international markets?"