SORT BY Relevancy
with Laurie Hurley (www.thesocialnetworkingnavigator.com)
Is there really a return on investment for social media?
Join us as Social Media Strategist Laurie Hurley shares with us how she embraced social media while running three educational based businesses. The result? Laurie increased sales 66% and was able to profitably sell the businesses.
Since then Laurie has gone on to found The Social Networking Navigator – guiding entrepreneurs, small businesses and large companies as well through the social media universe. If you have found yourself online – knowing you need to be there but struggling to find your voice and the excessive time it seems to take, this show will open your eyes to new ways to look at getting that precious ROI to happen while tweeting and posting.
Learn why Pepsi declined to advertise in the 2010 Super Bowl and invested $20 million in social media marketing instead. Learn why companies large and small are find greater ROIs with social media than other forms of marketing. And find out how your organization can begin to use the power of connecting with people on Twitter and Facebook.
This week, AK & Deb will help uncover the mysteries revolving around social media ROI as it pertains to driving traffic to your website and the actions taken once there... all by using Google Analytics.
We will help uncover:
Which social sites drive the most traffic to your website Which social sites lead to the most goal conversions What content of yours people are most interested in on the social web How to capitalize on the data gathered by Google Analytics as it pertains to social And more! Tweet questions using #SocialGeekRadio on Twitter and/or post on the Social Geek Radio Facebook Page!
During the last 15 minutes of the show, AK will share her App of the Week, and other cool tools and sites in our #GeekItOut segment.
Social Geek Radio is sponsored by Deb Evans Consulting & Saying It Social.
Why must we maintain a watchful eye over our social media campaign conversion rates? How can we go about accurately measuring our return on investment relevant to our social media advertising strategy?
Social media triumph means different things to different businesses. Your core objectives for working each social media platform will help you more accurately identify which results matter most on behalf of your business strategy. That is our focus on this edition of, “The Strategist Radio LIVE.”
Will Social Media Marketing really Help My Business?
All reputable companies today must have a presence online. People want to find out more about where they are spending their money today; social media marketing allows people to learn more and create a level of trust Most definitely! It’s a proven fact, 73% of businesses surveyed by Constant Contact in 2011 had already started using social media marketing with measurable results. Not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.
What is ROI and how do you measure it. Some people say it is your "return on investment" more are now saying it is your "return on influence". Whatever your view of your ROI - how and why should you and can you measure it. Janice Clark shares this on her Social Media Help Not Hype show in our Tuesday Business lunch and learn. Join us here on Word of Mom Radio - the show for Mompreneurs - the NEW Business Woman.
Janice is the owner of BizMSolutions.com and has been sharing how to make your small business look BIG here every other Tuesday at 10amPT/1pmET. She and Cena Block, host of Managing Mompreneur Mayhem and owner of Sane Spaces, are bringing you pricesless information on how to develop, manage and grow your business. Find out why 10's of thousands are tuning in and learning from these amazing women.
Today we welcome a new sponsor, Life Coaching and Beyond - get to know Peggy Caruso and what she as to offer. Meet all our sponsors in our Mompreneur Marketplace on Word of Mom Radio.
Be sure to like us on Facebook, join The Word of Mom Network, follow us on Twitter and Google+ and email s at email@example.com with your questions and comments and information.
Word of Mom Radio - sharing the wisdom of women.
Jerrod Sessler, CEO HomeTask franchise will join Deb Evans and Jack Monson on Wednesday, July 16th. HomeTask is a multi-service brand concept designed to master service management in the same way that Amazon dominates retail sales. HomeTask uses franchising to grow the brands and strategic partnerships with other quality service brands. Jerrod will share how HomeTask uses social media to build business locally and nationally.
Are you a social media failure? Well....how do you know if you aren't tracking? Listen in today as Christopher shares his top tips for setting social media goals and tracking your progress on the road to online marketing success.
The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about. Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from how to get your business step up using social media to more advanced tactics and techniques. Tune in live or on-demand to take full advantage of all of the social media marketing information provided in each show. Visit The Go! Agency online for more details: http://www.thegoagencyusa.com
Read more: http://www.blogtalkradio.com/thesocialmarketingacademy#ixzz36PzPUMmo
Today's episode will discuss where we are in the world of marketing accountability and social media roi.
Special Guest Jacob Morgan (Principle at Mighty Mouth Media) will help us understand the difference between social media roi and impact. What do we need to measure social media roi? Why is it so challenging to measure?
This is a hotly debated topic, and we (Tim & Ty) look forward to exploring this with Jacob, and questions from the listening audience.
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