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Join me and my guest, Tom Gray, for an engaging conversation about tips and techniques that will help you grow your business. Tom will share information from his book Business Techniques for Growth. Tom Gray helps small business owners save and grow their companies, from planning and financing to marketing, managing people, and operations improvement. He is a management consultant, MBA Professor, and author with several credentials: Certified Turnaround Professional (CTP), Certified Business Development Advisor, and Certified SCORE Mentor. In addition to consulting, Tom teaches MBA courses at Aurora University, Benedictine University, and Concordia University Chicago. He also writes a weekly blog about small business profit improvement techniques, called Business Techniques in Troubled Times.
Today's show is sponsored by Clarity of Course Sales Training. This supportive digital sales training program (MP3 audio + digital workbook) will take you step-by-step through the sales process and help you create your own powerful sales plan.
Whether it's blogs, white papers or YouTube videos, original content is a crucial component of every small business marketing strategy and this month's guest on The Marketing Mojo Show will help listeners with a key component of this content marketing - the blog. Kristi Hines is a professional blogger and social media strategist and she will provide insider insight to help listeners set up, sustain and succeed with their small business blog.
Why should you blog? Is Wordpress the way to go? What are the must-have plug-ins? Where can you to find inspiration for blog posts? If you find yourself asking these questions, you won't want to miss Kristi Hines' visit to The Marketing Mojo Show.
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