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  • 00:31

    Target Market Segmentation

    in Entrepreneur

    It is extremely important that an entrepreneur create a customer profile so the target market of the business is clearly defined. The target market is formulated by an entrepreneur when starting a new business or introducing a new product into the marketplace. The marketing plan section of the business plan contains detailed information concerning the target market. A customer profile is created by selecting demographic and psychographic characteristics that reflect a customer who will most likely purchase the product or service. The target market is then continually monitored and analyzed for significant changes so the product or service can be altered if necessary. That is our focus on this edition of, "The Strategist." 

  • 00:13

    PODCAST: VMware Transforms Hybrid Cloud Security for Government Mobile Users

    in Technology

    Welcome to The Intersection podcast series. VMware recently announced how it is transforming hybrid cloud security for mobile end users through the combination of VMware NSX™ network virtualization and the company’s business mobility solutions, AirWatch® by VMware and VMware Horizon®.


    Today, we are speaking with Paul Brubaker, Director of U.S. Federal Government at AirWatch, about why this announcement is significant to government agencies.

  • 01:00

    Basic Strategies Needed for Success in Real Estate Investing with Stuart Gethner

    in Real Estate

    Stuart Gethner has been actively investing in real estate for the past twenty years. A successful real estate investor, Stuart wanted to share his knowledge with others and started teaching real estate courses for the Arizona Real Estate Investors Association (AZREIA) and The Commercial Real Estate Institute. Stuart has taught on 10 DIFFERENT real estate topics that over 5,000 Stuart met his wife Stephanie, who is a Realtor, through their mutual interest in real estate investing. Stephanie has her own separate real estate business. Stuart and his family reside in Scottsdale, Arizona. 


    Education: Courses taught by Stuart Gethner.



    Those classes certified by the Arizona Board of
    How to Buy Property in Bankruptcy
    How To Buy Property in Foreclosure
    Fundamental of Real Estate Investing
    Residential Real Estate Investor Boot Camp
    Find Investment Property in Your Bunny Slipper


    Many people would like to invest in real estate for yield & protection against swings in the market & the constant movement towards increased inflation. There are those who would prefer to be personally educated in real estate.  As a result, Stuart began assisting these individuals: From young people who would like to make their fortune, to those who would like to be personally responsible for their retirement, regardless of what happens to Social Security, Medicare, or Stock Market.

  • 00:30

    Windows Server 2003 End Of Support Is This July. Are You Ready?

    in Technology

    In July 2010, Microsoft transitioned from providing mainstream support for Windows Server 2003 to releasing critical patches only. July 14, 2015 marks another transition, this time the end of Microsoft support for Windows Server 2003/R2.


    While this date may seem distant, now is the time to understand that the end of support and the end of life of Windows Server 2003 means that your business needs to ensure that it has a plan to migrate the applications and workloads currently relying on Windows Server 2003 onto Windows Server 2012 R2 or Microsoft Azure.


    Just to be clear, End-of-Support for Windows Server 2003 means:



    NO UPDATES Will be developed or released after the end of support
    NO COMPLIANCE (HIPAA, PCI, SOX, etc.) which speaks for itself
    NO SAFE HAVEN as both physical & virtualized environments affected


    If you're still using Windows Server 2003, you to start your planning to migrate off of Windows Server 2003 and onto a platform that will provide you the security and reliability that you’ve experienced over the last decade with Windows Server 2003, with the added value of the features now included in Windows Server 2012 R2, as well as the hybrid opportunities available to you with Microsoft Azure.


    Delaying will only create additional expenses, and ‘rigging’ your environments to detect intrusion, inclusion of more advanced firewalls, network segmentation, and so on, to simply isolate Windows Server 2003 servers will only result in a datacenter that costs more, and is still out of compliance, and out of date. Not to mention the maintenance costs for aging hardware… you’re just delaying your opportunity to transform.


    If You Plan To Stay With Microsoft What Should You Do Now? We'll discuss that in this series.

  • 00:31

    TME Radio: The Entrepreneur Radio Show Promotional Budgeting

    in Entrepreneur

    Come join the program and learn how to get the most out of your promotional budget this year.  Lydia will be sharing some of her favorite titles and ideas on the subject, and this 30 minutes is going to really give value to your small business.  For more information about Lydia visit her website, www.yourmainevent.biz today.

  • 00:27

    Using the Buyer Legend Process to Connect With Buyers

    in Marketing

    Finding the right question is more important than chasing the right answer


    For almost two decades, brothers Jeffrey and Bryan Eisenberg have been recognized by their peers as authorities in marketing optimization, analytics, and customer-experience design. While deeply grateful for their success, they remained unfulfilled by unanswered questions. The two most common troubling questions asked by executives and entrepreneurs were, “What is the secret to selling more?” and “Why doesn’t my team get it?”


    What is the Buyer Legends Process?


    Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer.


    This process aligns strategy to brand story to the buyer’s actual experience on their customer journey.


    These easy-to-tell stories reveal the opportunities and gaps in the customer’s experience versus the current marketing & sales process.


    These legends communicate the brand’s story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom.


    Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line.

  • 00:32

    Four Profiles of The Modern Small Business Owner From Infusionsoft

    in Business

    We welcome Lydsay Bayuk, Director of Product at Infusionsoft, to discuss their 2014 Small Business Market survey.


    They surveyed nearly 850 American small businesses — half were Infusionsoft customers, half were people who had never used Infusionsoft. They worked with Audience Audit™, a research provider that specializes in attitudinal segmentation, to craft a series of attitudinal questions in order to gain a deeper understanding of the modern small business.


    The results were stunning — despite the many similarities in terms of gender, income, company size and more, we found dramatically different opinions about what it means to be a small business owner. They segmented them into four attitudinal—based profiles: Freedom Seekers, Passionate Creators, Struggling Survivors and Legacy Builders.

  • 00:31

    Guest: Dr. Dan Geller

    in Culture

    Jim and Jennifer welcome Dr. Dan Geller to the show.  Dr. Geller is an experienced researcher and analyst, and an expert in statistical modeling. He developed the Money Anxiety concept and index after observing how a combination of economic indicators and factors impacts consumers' financial behavior. Specifically, he observed how financial anxiety impacts the saving and spending patterns of consumers, and the impact such changes in financial behavior have on the economy. Based on these observations, Dr. Geller developed a new segmentation method called Behavioralogy, which defines the financial behavior of consumers during various levels of financial anxiety. Behavioralogy identified six types of financial orientation: Mattress Money, Durable Diet, Power Play, Tiny Treats, Rate Race and Castle Craze. Dr. Geller is frequently featured in national and financial publications, such as The Wall Street Journal, The New York Times, Bloomberg/Newsweek, and has appeared on CNBC, Fox News Radio, and numerous regional programs. Dr. Geller earned his Ph.D. in Business Administration from Touro University, and has published numerous peer-reviewed studies in professional publications.   Website:  http://www.moneyanxiety.com/


     


     

  • 01:00

    Spiritual Capital: Challenging Our Own Segmentation

    in Spirituality

    Challenging Our Own Segmentation

    Are you enjoying the expansion of your desires…”and you shall have dominion over all things…”yet do you have dominion of your physical and nonphysical self? You were sent to create…that all might have life. As we explore the essence of building capital on our journey through this plane of existence…how can we release ourselves from the fears we have created and focus more on our purpose and passion? We must begin to build from the inside out. Join us as we begin an eight part series on building capital starting at the spiritual core. We begin where we began. Join us and allow your soul to consciously comprehend the unique inner and outer aspects of your being and the alignment needed to fuel your passions.

    FEATURED GUEST: Shannette Slaughter is the author of a new book called Just Cause I: Moving from a mundane existence into Deliberate Wholeness. Learning how to connect to the Macro cycles of life so that we can begin to affect the changes that occur rather than being affected and feeling powerless. The Journey within soul, reminds us that our passion is our unrealized potential beckoning to be expressed. When we are organized and deliberate, we express our passion in a loving and righteous way. When we are unorganized and underdeveloped, our passion gets suppressed and we “act out” rather than “create.” Just Cause is the manual that moves each of us to understand our connection to humanity without ignoring our struggle and contribution as a people. “In spite of our potential we remain on the peripheral of all society. Our enslavement, colonialism and imperialism has blocked our view and made us short sited. We must move from the passenger seat of our lives into the driver’s seat. There is no better day than today-now. We have everything we need to do what ever we need to do. The work now is getting rid on those things that no longer serve us or humanity as a whole.”

  • 00:24

    Cowboy Wisdom Radio

    in Spirituality

    Mary Mussard is my guest. A graduate of The John E. Anderson Graduate School of Management at UCLA, Mary has over 20 years of experience in marketing, operations and general management in the private and public business sectors. She is a strong and diversified professional skilled at initiating and developing solid business relationships, win-win solutions and produces results while maintaining focus on the bottom-line. Mary possesses distinctive expertise in formulating multifaceted strategies and deploying ERP and CRM solutions to support overall business objectives. She is a positive, energetic and passionate person with numerous successes in P&L turn-a-rounds, high ROI marketing campaigns, several business, technology and marketing related awards and significant increases in customer satisfaction ratings.


    A hands-on Business Executive and Marketing Expert with a solid background of accomplishments in profit generation within sophisticated corporate environments in diverse industries. Considerable expertise in Strategic Development, Branding and Positioning of enterprises with rapid growth and substantial return on investment. A uniquely qualified leader with diverse skills in Marketing Strategies, Sales, Client Relations, Product Development, Finance, Personnel Development, Segmentation, Data Base Marketing and Administration. Expert in utilizing Social Networking and New Media to optimize national and global market penetration. Institute Digital Solutions, achieving organization-wide standardizations and efficiencies to ensure cost-effective operations and drive sales for continuing, robust business growth and retention.


     

  • 01:00

    Interview with Cat Osterman and Bill Sokolis

    in Sports

     


    Throwing Down with National Pro Fastpitch (NPF)


    Nashville, TN - February 5, 2014  - We have a great show for you this week! Host Barbara Jordan will interview USSSA Pride Pitcher Cat Osterman in the first half of the show and Team Owner of the Chicago Bandits, Bill Sokolis in the 2nd half of the show.


    Throwin Down with the NPF will air live every 1st and 3rd Wednesday at 7:00 pm CST (8:00 pm EST) each month. Your host Barb Jordan will discuss news from around the league, provide pre-season and in-season updates, and conduct interviews with various representatives and players from the teams, sponsors, corporate partners, league officials, and suppliers.


    Listeners are always encouraged to call in ask questions on the current show topics and can also follow along live in the show chat room which will open 15 min prior to each show as well stay open 15 minutes after the show.


    This weeks show is brought to you by Boombah, the Official Uniform of National Pro Fastpitch and Espro Clean, Co-Sponsor of the 2014 NPF College4 Draft.


    2014 NPF Championship Series - Buy Tickets Now!


    National Pro Fastpitch - www.profastpitch.com