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Think online advertising is the next step for your business? Are you already spending money online but aren’t sure if you’re making the right choices? Small business owners have a lot to gain from effective online advertising, and we’re here to discuss how to do it right.
This week Jarred and Lorraine talk about the pros and cons of each of the major online advertising players, including social media advertising options. They cover everything from laying out and testing an online advertising budget to determining which ad platform best fits your business and customer groups. If you’re at all considering investing in advertising or want to grow your presence online, you’ll want to hear what our hosts have to say!
These days "everyone" is a social media expert. They can get you thousands of fans and followers, but can they drive results?
In today's broadcast, I will talk about some of the metrics you should be using to determine if your social media program is actually working for you.
We love Wordpress because there is always something new. Sure your website inclueds the basics,
But maybe there are a few bells and whistles you wish you could add. In this episode, we will talk about simple tips even non-web designers can use to take their websites to the next level.
You may have noticed that Google has been aggressively promoting their Ad Words product recently.
If you are trying to figure out where to get started, or even if PPC is right for your business this is is one program you don’t want to miss.
Join us this week as Tamre Mullins, the newest member of the Roundpeg team shares some basic tips
Now that tax season is over, it’s a good time to look at ways to reduce your tax bill next year. Join us as we chat with Gregory Simons about how you, the small business owner, can get ahead.
MTFW is a production of Roundpeg, where we help small busineAre you gearing up for spring trade shows? Want to make the most out of your investment? Whether you're planning a booth at a conference or a massive display at a home show, you'll find today's program helpful. Join us as we talk with Shawn Quick Raflik of Fine Promotions about what to do before, during and after your trade show to get the biggest bang for your buck.
With over 14 years experience in strategic marketing and sales, Shawn Quick Raflik works with her clients to help them develop their brand identity. She knows how to make a company stand out in the crowd.sses become big businesses
Talking with entrepreneurs in Indy, I often hear complaints about the lack of local funding in the city. Today's guest Brandon Smith is trying to change that. He is part of a new venture Localstake, which connects investors with companies looking to raise capital. The twist? This Internet-based platform focuses on micro-investments on a local scale.
About Brandon Smith
Before starting LocalStake, Brandon was an investment analyst at J.P. Morgan in private banking. While there, he was responsible for investment analysis and risk monitoring for high net worth families, foundations and business owners.
CJ McClanahan believes that fundamentally, every business has the core objective to "deliver goods or services in a fashion that provides an en ever increasing value to the shareholders." Additionally, in a highly competitive, constantly changing marketplace, all businesses must adhere to one additional ideal in order to thrive and effectively adhere to their core objective that is to "provide an exceptional experience for their employee that inspires and enables them to grow and achieve their goals."
About CJ: CJ began his consulting career as a licensed business coach with Action Coach and was soon recognized as one of the top coaches in the United States. He was named the “Rookie of the Year” and “Coach of the Year” in his territory and was recognized nationally with the “Action Man of the Year” award.
CJ started reachmore, in September of 2003, 5 days before his son Ian was born all because he was inspired by a book. Send him an email at email@example.com and he will tell you which book inspired him and also give you a list of his favorite books.
Ten years ago, a handful of people started meeting in a bar to discuss how they could work together to grow their individual businesses. From that humble beginning exchanging business cards, an organization emerged with groups around the globe.
Rainmakers has grown its networking focus to include group consulting services for small businesses. Nikki Lewallen, our guest this week, is the Executive Director of Rainmakers. She's been a key part in the explosive growth of the company for the past six years. Her passions include public speaking and facilitating, and she's excited to continue to share her marketing and networking passions with us at Roundpeg.
Nikki will share her input on where Rainmakers is now, how they got there and where they are going. Tune in with us on Wednesday, 10/17 at 10:30 AM.
With changing rules from Google and new technology, keeping your marketing one step ahead of your competitors is an on going challenge. That's what drove conference organizers John and Linda Coonen to organize the first CMS Expo in 2008. Their formula: invite the best in the CMS community to showcase what they can do to empower others. Today the event brings together web professionals in businesses, non-profits, education and government unitse big businesses
On a recent trip to the mall, Allison and Lorraine found a number of examples of how the lines between online and offline marketing are blurring. They were surprised that some stores, particularly high end retail stores, seem slow to embrace social change.
Given the computer-savvy nature of their customers, this seemed a little odd. But maybe they are just trying to build an extraordinary in person experience.
Great videos begin with great stories. This week, we will talk with Lisa Whitman, co-owner of Digital Stories Productions, about how to use stories as the foundation of a great video. Lisa describes herself as a host, interviewer, listener, story teller, producer and professional chit-chatter.
I am really looking forward to a great conversation about capturing the stories of your business.
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