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What do Microsoft, Black & Decker and Bayer have in common? Not very much, except this: when they want to know what's about to happen in the social media realm, they turn to Matt Goddard.
Goddard, founder and Chief Executive Officer of R2integrated, is among the top tier of forward thinking visionaries in the digital and social marketing field. A regular speaker at major conferences and counsel to multinational corporations, Goddard isn't interested in the next hot social network or the latest fad technology. His obsession? Understanding the trends that will shape social media for the next decade – and making certain his clients benefit. Now, for the first time, Goddard is making public his predictions for the near future. His reason? “We're entering the most critical six months in the history of the social web. What I see coming has opportunities – and pitfalls – that must be addressed now, for the general good of brands, consumers and the social web as a whole."
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