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  • 00:37

    TEI 036: Product Development Lessons for Software Product Managers

    in Business

    Global Product Management Talk is pleased to bring you episode 036 of...


    The Everyday Innovator with host Chad McAllister, PhD.


    The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.


    Our Guest: Jeremy Dillingham has a long list of skills and experiences as a seasoned product manager, including leading teams, roadmap planning, portfolio management, Lean Startup, Customer Discovery, Agile Development, and SaaS architectures. He is a mentor at Techstars, an accelerator for technology startups. He currently serves as a Senior VP at Return Path, a company that helps organizations promote and protect their brands.


    Some favorite product management tools:



    Discovery – the process of talking with customers and validating what you are learning about the problems and needs. This involves writing a script of interview questions, prioritizing the questions, talking with customers to gain responses, and analyzing the data. Discovery sessions with customers should be done by two interviewers so one can focus on asking questions and the other can focus on taking notes.
    Experiment – one pass through the build-measure-learn loop (per Lean).
    Metrics – dashboards, KPIs, another important indicators.
    Lean Canvas – see TEI 010 episode with the creator of the Lean Canvas.

  • 01:58

    RTR: Spiritual Superiority Complex

    in Christianity

    Spiritual superiority is real!! It occurs when a believer thinks they are better, or more spiritual than other believers.  It could be because of the knowledge they possess, because they don't commit certain sins, or because they read, pray and fast more than other believers. They often look down on other believers who they think are not on "thier level" of holiness, and they often think themselves to be humble.  Join RTR this Sunday at 10 am est as we talk about the Spiritual Superiority Complex.  You can listen live by clicking the link or by calling 661.449.9951 


    www.4realtalkradio.com

  • 00:36

    TEI 035: AIPMM is the Professional Association for Product Managers

    in Business

    Global Product Management Talk is pleased to bring you episode 035 of...


    The Everyday Innovator with host Chad McAllister, PhD.


    The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers.


    Our Guest: Professional associations provide value to career development. The first professional association I was involved in was the Project Management Institute, and I eventually became certified as a Project Manager Professional (PMP) because I recognized its value in helping me improve my project management capabilities while also helping me to stand out with future employers. Another association I have valued, as well as contributed to, is specific to product managers, marketing managers, and innovators. It is AIPMM, The Association of International Product Marketing and Management. I interviewed the president, Therese Padilla, to learn more about this important organization.

  • 00:32

    Promoting your new product or service.

    in Business

    Promoting Review the product/service you are an affiliate of - When you begin to promote your product/services, you'll want to write a review for each one you promote. A review is usually only one page and it contains the following information: 1. Product, service, or website name 2. Description - A brief description of the product, service or website 3. Availability - Where the item can be purchased or accessed 4. Pros - What you feel is good about the product 5. Cons - What you don't like about the product 6. Price - Do you feel the price is fair, too high, or too low 7. Recommendation - Why would you recommend or not recommend this product and who would you recommend it to 8. Additional comments 9. Contact information - Let them know the contact information of the product/service/website owner If you'd like to get products you can try out and then review on your blog, there are two ways to get them: 

  • 00:31

    Promoting your product or service.

    in Business

    Promoting Review the product/service  - When you begin to promote your product/services, you'll want to write a review for each one you promote. A review is usually only one page and it contains the following information: 1. Product, service, or website name 2. Description - A brief description of the product, service or website 3. Availability - Where the item can be purchased or accessed 4. Pros - What you feel is good about the product 5. Cons - What you don't like about the product 6. Price - Do you feel the price is fair, too high, or too low 7. Recommendation - Why would you recommend or not recommend this product and who would you recommend it to 8. Additional comments 9. Contact information - Let them know the contact information of the product/service/website owner If you'd like to get products you can try out and then review on your blog, there are two ways to get them: 

  • 00:17

    Generic & Product Markets

    in Higher Education

    The cruise ship industry is very competitive and has experienced rapid growth the past 10-15 years. Many of the cruise lines are owned by one parent. They can compete for similar consumers, but each cruise line has defined their segmented market to compete. They know their target audience. They know how to reach their consumers. They know how to effectdively market to them. They have to be very efficient and effective marketers. Their products have high capacity (occupancy) that come with high fixed costs. They have to work hard to ensure the ships (products) are filled with passgengers spending money.

  • 00:23

    network leads product line explained by Peter Mingils on building fortunes radio

    in Business

    Peter Mingils explains all the components of the integrated marketing principle and the special segment. You can listen to this on buildingfortunesradio.com


    integrated marketing principle can be explained on the www.networkleads.com/imp


    You can find a lot of the products on www.networkleads.com/everything


    For example, there's advertising on www.youmongusads.com and then there's news on www.mlm.news


    There's Blogging on www.youmongusblog.com


    And even more advertising on www.mlmwhoswho.com

  • 00:36

    TEI 030: How Product Managers Create Products that Hook Customers

    in Business

    Global Product Management Talk is pleased to bring you episode 030 of...


    The Everyday Innovator with host Chad McAllister, PhD.


    The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers.


    Our Guest: Nir Eyal has been a startup co-founder, a CEO, and now helps product teams build habit-forming products. He is also the author of the book “Hooked,” which tells you how to create products that capture the attention of consumers and create engagement.


    Highlights from the discussion include…



    The “Hooked” model applies best to products that require repeat engagement. This is clearly appropriate for many software applications (e.g., Facebook, Twitter, Google) but can also be incorporated in the service aspects of other products.
    The 4-step hook model is:

    Trigger: a cue to action  that tells the user what to do next (e.g., “You got to see this video!”). A trigger leads to an action.
    Action: the simplest behavior done in anticipation of the reward (e.g., clicking on the link to see the video).
    Variable Reward: satisfies the customer’s curiosity or need for taking action. Adding a bit of variability creates surprise and enhances anticipation that keeps customers returning (e.g., mailing video updates weekly but varying the day they are mailed).
    Investment: for customers to be truly hooked, they must have some investment in the product themselves – some work they perform that helps create attachment to the product (e.g., enhancing or completing their customer profile).



  • 00:43

    TEI 031: 4th Annual Study of Product Team Performance – with Greg Geracie

    in Business

    Global Product Management Talk is pleased to bring you episode 031 of...


    The Everyday Innovator with host Chad McAllister, PhD.


    The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers.


    Our Guest: I am bringing back my guest from episode 17, which was about creating the ProdBOK – The Guide to the Product Management and Marketing Body of Knowledge and how Greg Geracie led that effort. I also shared on that episode that he is a co-author of the annual Study of Product Team Performance and the 2015 report is now available. Greg joined me to share the key findings from the study and help all of us better understand team performance and changes that could improve performance of product teams.


    Highlights from the discussion include…


    4 new factors were added in this year’s study that are associated with product team  performance.



    Strategic decision-making — product teams that develop their capacity for strategic decision-making and following strategic objectives are aligned with higher performance.
    Standup frequency – teams that regularly and frequently hold standup meetings are much more likely to be higher performing.
    Quick problem recovery – teams that are nimble and can adapt to unforeseen issues quickly are correlated with higher performance.
    UX collaboration – active and early participation and product development with user experience professionals leads to more successful product teams.

  • 01:59

    Late Night Parents - #HeartsAndMinds

    in Entertainment

    Join Ted Hicks (Dad, Husband & Son) as he moderates the #LNPShow that discusses the latest trends and game changers in parenting, technology, education, sports & product reviews.


    805pm --- SalonPas (pain relief) President John Incledon (Hisamitsu America) - joins us to discuss their new over-the-counter pain relieving patch. 


    830pm Dan Soberberg (Dad-in-Chief) - co-authors the children's book "Elevator Jones" series with his nine year old son. 


    905pm CS Keys talks Super Bowl, San Diego / Oakland relocation attempts, Cam Newton & race relations. 


    930pm Rosalyn Ross talks about the NBA All-Star game, Binge watching, fitness and Valentines Day BEST practices. 

  • 00:04

    ​ASSESSING EDUCATIONAL PRODUCTS​ FOR CLASSROOM USE

    in Education

    ASSESSING EDUCATIONAL PRODUCTS? FOR CLASSROOM USE


    SEG Measurement's Dr. Scott Eliot, our resident expert, returns.


     


    Presented by Planet HS