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Today on The Advantage, we have special guest Judy Carter on the show. Judy is the Best Selling Author of The Comedy Bible and The Message of You, and author of Stand Up Comedy, The Book. Her latest book, The Message of You Journal is available now on Amazon.com.
Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters by Linda J. Popky
This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Linda J. Popky. The original live interview was 4/24/15.
If you're a CEO or a CMO who is tired of wasting money on me-too marketing that doesn't work, you must read this book. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise.
Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Momentum Factors that can help an organization focus on those key aspects of the marketing function that will provide the most significant returns on their marketing investment.
Award-winning marketing expert Linda J. Popky, the founder and president of Leverage2Market Associates, transforms organizations through powerful marketing performance. She lives and works in Silicon Valley, where she’s been involved with many of the companies who developed and deployed the technologies that have changed the world over the last twenty-five years.
Her website is http://www.leverage2market.com/about-us/
To order the book click HERE
For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com
Join us today on Women Leading the Way Radio as Michelle Bergquist, your host of Women Who Lead, interviews Kim Clark Pakstys, Founder and Managing Partner of Strategic Organization Solutions.
Kim will lead us in a discussion on the competitive advantage of human capital in the global world of today’s economy. We will examine how diversity is a 21st century advantage and an investment in your business.
Kim is a thought leader in strategy and corporate organization development. Kim has held global executive roles delivering innovative operational improvement services. Kim is a woman of leadership in people strategies and the globalization of today’s economy.
As the CEO and Co-Founder of Connected Women of Influence, Michelle Bergquist is a passionate advocate for women in business. At Connected Women of Influence, we believe that more women need to lead in business and everything we do is center-focused on designing platforms, programs, connections and collaborative opportunities for B2B women to prosper, succeed and lead the way in business today!
Live Tonight from 8pm -10pm Est
Tonight's Topic: The Social Media Advantage Of Today's Music Artist!
To listen and participate call: 213.559.2995
Social media is allowing the Artist to connect with there fans in more ways than ever before.
Social Media has given Artist the creative control of the who, what, when, where, why and how methodology of marketing.
UPLOAD your Mp3 @ www.hiphopnational.com
Edward Francis Anhalt is a professor, event promoter marketing and business man in the Milwaukee area, and founder of Banking on Kids, a company that promotes fiscal responsibility in elementary and middle school students.
Banking On Kids Website
Be A Guest On Business ADVANTAGE Radio
About The Host Mike Calderwood
Growth Coaching Systems
Kirkland, Quebec – There’s a difference between customer service and customer experience. When a customer’s experience exceeds their expectations, they become excited about doing business with you.
We can do things better or we can do things different, but better isn’t good enough anymore. Better keeps you in the game; different gets you ahead of the game. If you can create an innovative customer experience, you will attract more customers. The more customers you can engage, the more stories they will tell. They become your built-in marketing force.
Toni Newman is a five time award-winning business owner and the founder of The Innovation Advantage, where she specializes in helping businesses turn innovative customer experiences into a competitive advantage.
“I’ve spent the last 10 years creating a body of knowledge around innovation and customer experience. That’s where we believe the competitive advantage is today,” says Toni. “You can innovate products, processes, but your competition can copy you five minutes later. The competitive advantage is how you create innovative customer experiences that people will share, talk about and remember, so you can grow your business.”
What do the things we consider innovative have in common? According to Toni, an innovative customer experience is surprising, strategic, seductive, sustainable and simple. These 5’s represent the Innovation Advantage’s core philosophy; it’s not only their formula for success but the means by which you can evaluate if what you’re doing is innovative before you invest capital into it.
“One of the key things I talk about is being outrageously courageous. Dare to be different,” says Toni.
For more information on The Innovation Advantage, visit http://www.toninewman.com
No question that TRID is a game changer but how you approach this change could make a difference if TRID works to your advantage or to your detriment. There's a select group of lenders out there who are turning TRID into an opportunity to differentiate themselves from their competition by reengineering their business processes thereby creating efficiencies resulting in shorter lending timelines. In a world where mortgage lenders basically sell the same products at close to the same rates, giving consumers and realtors faster service in a post-TRID world could be a huge differentiator.
Tune into today's broadcast to hear how to make your business processes more efficent thereby shortening timelines to turn the new TRID regulation into an opportunity instead of an obstacle. Sharing his expertise and insights on this important topic, we have as our special guest on the broadcast, Tyler Sherman, President and co-founder of Motivity Solutions. Motivity Solutions is the leading mortgage business intelligence provider in the industry that can play a significant role in identifying Inefficiencies within lending processes. On today's broadcast we will be discussing things like (1) how to measure cycle times to (2) establish key performance indicators so you can (3) track the number of business days between the various stages of your lending process.
in Self Help
Live from Bayfield, Colorado (Durango Area) - Tips to help you transition into the coming New Earth and an update on coming events on the aSmilingWorld Roadshow... Galveston, Austin, Abilene, Roswell, Santa FE and NOW we are in Colorado!
Today’s Show –
Why life’s Journey takes us the Scenic Route and How to Make that an Advantage!
The life changing Festival of Enlightenment and the creation of 'a SmilingWorld' continue on the amazing 'Journey to Consciousness' that Bill and Jan started when they created the 'life changing' Festival of Enlightenment that spanned 7 days and 7 nights in beautiful Rocky Mountain National Park changing the lives of attendees and speakers alike. Jan and Bill are going to share the exciting details of how aSmilingWorld (http://asmilingworld.org/) and the Festival of Enlightenment (http://www.festivalofenlightenment.com/) 2015 are coming to towns and cities (just like yours) throughout America. Listen in, support us, and let us know if you'd like us to come to your town/city. Empower Yourself - Change The World!
Why is it an invaluable personal and business strategy to be head-over-heels in love with your most formidable business competitors? What can your competitors tell you about you, your business, and your overall business strategy? What is it that you must learn and implement relative to gaining and sustaining your distinct competitive advantage? What is that you can do, starting right now, to drive your business (no matter the industry) straight toward increased market share so that your business can generate higher profits? That is our focus on this edition of, “The Strategist Radio LIVE."
in Real Estate
Hosted by NJ Real Estate SUPER AGENT Mia 'Mimi" Williamson, Author of "BUY SELL HOLD" will help buyers, sellers and investors stay abreast of housing market trends. Mimi gives tips and negotiating tricks to help buyers and sellers alike navigate through this unqiuely challenging real estate climate.
Mia Williamson is a top performer in her local branch office, who has made a name for herself among investors in the state of NJ. She provides workshops for first time home buyers and mentors a group of new agents. She is the founder of 100 Black Women in Real Estate and The NJ 100 - both professional social clubs for real estate agents in NJ.
OPEN HOUSE TRICKS AND TIPS: This is the prerequisite to the SUPER AGENT program
We have alot to be thankful about and sometimes our lives can be overtaken with challenges that we cannot see what we have been blessed with.
This is also true in business.
If your sales are down and your schedule looks hollow then YOU NEED THIS SHOW!
We can have it all. but in the heat od the challenge have nothing.
Why is that so? Because of our lack of gratitude.
What are you thankful for? Who are you thankful for?
Today we are going to cover what gratitude is, how it works and how to use it to boost your vibe.
your vibe tells alot in silence about what kind of person your are.
Do you want to give off the vibe of gratitude which gives you more?
Do you want to recieve more in your life?
Do you want to earn more money for your business?
Do you want to grow your business?
This is the way to do it.
If you would like to take advantage of our offer today here is the paypal link
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