SORT BY Relevancy
Automotive advertising agencies know that social media must be part of their marketing plan but all too often they don't know why or how to convince their auto dealer clients. Today's Lunch With Phil Show shares the obvious answer - "Because that is what friends are for!"
The science of advertising is based on human nature. Social media is simply a technology enhaced platform for people to do business with people that they like. Philip Zelinger, the President of Ad Agency Online, LLC and host of the show, will share his experiences in the retail auto industry as well as the automotive advertising industry. His years in these associated industries is the source of his confidence in the use of consumer generated content and relationship based selling systems that power social media and networking.
Philip refers to the example of Driving Loyalty's Social Marketing Initiative and their networking partners including CallRevu, IntellaCar, DealerAppVantage and OfferLogix to make his case for social media. This alliance of complementary vendor partners.provide enhanced sales and service processes at the dealership to support the online reputation of their dealer clients as well as to promote their shared B2B marketing efforts to attract new business.
After all, what are friends for!
Phil Mickelson, tees up some education talk with Ken Royal at The Royal Treatment. Phil Mickelson, professional golfer and science education fan talks about the ExxonMobil Teachers Academy that he and his wife, Amy, began more than 6 years ago. The Mickelsons are a class act, with a passion for helping science and math teachers bring experiential lessons and techniques back to their classes, schools, and district. Listen to the interview.
Automotive advertising agencies adding social media to their online marketing plans recognize the power of posting content on social networks using podcasts and webinars.
The Lunch With Phil show - hosted by Philip Zelinger, the President of Ad Agency Online, LLC - is an example of how podcasts hosted on Blog Talk Radio can extend the reach and frequency of both B2B and B2C marketing messages for automotive advertising agencies. Today's show shares best practices in the use of podcasts and webinars in social marketing.
Several vendors that use these platforms to provide added value services to their clients while building awareness of their products and services to the auto industry through their combined networking efforts were referenced including:
Driving Loyalty;- a data base marketing platform
CallRevu - a telephone management and monitoring system
IntellaCar - an iPad based sales and marketing platform
DealerAppVantage - a dealer branded mobile application
OfferLogix - a data management service providing lease payment computations
Automotive advertising agencies recognize the need to add Social Media to the mix in a comprehensive marketing plan. Today's Lunch With Phil blog talk radio show hosted by Philip Zelinger, the President of Ad Agency Online, LLC, will share best practices in Social Marketing to maximize the R.O.I. from their efforts.
Conventional and digital advertising is not dead. However, it has taken a back seat to consumer generated content distributed on social networks like Facebook, Twitter, LinkedIn and Google +. The trick for automotive advertising agencies is to be able to influence these messages to support their auto dealer client's interets.
Philip will discuss how auto dealers can join in the discussion that is the market before, during and after the sale through the use of select vendor solutions that deliver relevant transparent messages to customers or that enhance the auto dealer's sales and service processes to be more customer friendly.
The vendors being discussed include Driving Loyalty, CallRevu, IntellaCar, DealerAppVantage and OfferLogix.
Social marketing plans often include B2C and B2B elements to take advantage of the leverage associated with social networking. Todays Lunch With Phil show will discuss how auto industry vendors can benefit from their combined efforts to attract new business.
Driving Loyalty's social marketing initiative represents how auto industry vendors can offer best practices their dealer clients can apply to their B2C social marketing efforts while still serving their own B2B needs. Several complementary vendor solutions were invited to share in Driving Loyalty's social marketing plan.
Driving Loyalty's data base marketing platform uses their proprietary algorithm to personalize their ongoing equity alerts and service reminders to fit the needs of the individual customer. The current vendor partners participating in their networking program include:
CallRevu - a telephone management/monitoring platform that alerts the dealership of potentially missed opportunities.
IntellaCar - an iPad based sales/marketing platform that continues to exceed customer expectations when they visit the dealership by empowering the sales staff to compete with today's educated consumers.
DealerAppVantage - a mobile application offered at delivery to maintain communications with the customer regarding service alerts and other features to enhance their ownership experience.
OfferLogix - a data management solution that provides Driving Loyalty with accurate lease information including customer specific elements like rebates, incentives and money factors.
Today's Lunch With Phil show explains how Driving Loyalty combines automated data base marketing with next generation social media and leveraged networking.
Old school best practices in automotive advertising recognized the importance of consistency in messages delivered across multiple channels to increase reach and frequency. Driving Loyalty's automated equity and service alerts are developed through their proprietary alogorithms sourced from customer information that resides in the dealer's data base. Their relevant transparent messages are then distributed through emails, direct mail and personalized websites. They also provide back end tools that allow an auto dealer to monitor and manage the activity of their staff to ensure that they are following their sales and service processes in a consistent manner that reflects their consumer centric marketing messages.
Driving Loyalty has added social media to their marketing channels through their newly introduced social marketing initiative. Several vendor partners share in their vision to leverage consumer generated content to extend the reach and frequency of their retail messages as well as dealer generated content to enhance their B2B marketing efforts.
Today's show will share the social networking visions of these forward thinking vendors including CallRevu, IntellaCar, DealerAppVantage and OfferLogix.
Today's Lunch With Phil Show discusses the role of Social Marketing and how forward thinking vendors like Driving Loyalty are providing added value services in Social Media for their auto dealer clients.
Philip Zelinger, the host of the show and President of Ad Agency Online, LLC, will review a new Social Marketing Initiative being introduced by Driving Loyalty in the second quarter of 2014. The data base marketing platform relies on proprietary algorithms to deliver relevant transparent messages to qualified customers in an auto dealer's data base using emails, direct mail, outbound phone calls and personalized websites for customers.
Alerts advise customers when they qualify to exchange their vehicle for a new or newer one for similar payments with little or no money down as well as service notifications based on recommended factory maintenance.
The Q2 Social Marketing initiative being introduced by Driving Loyalty will provide information on establishing a social marketing platform for dealer clients as well as content curation services. The objective is to add social media as a communication channel to the existing messages already being delivered on a consistent basis
Automotive advertising agencies first shifted from conventional to digital online media and they are now focused on Social Media. Today's Lunch With Phil show explains why.
Auto dealers have always demanded more for less from their automotive advertising agencies with R.O.I. being their primary objective. Agencies recognize the need to justify every advertising dollar as well as their fees. However, forward thinking auto industry professionals also realize that computing profit is a long term formula and Social Marketing is the answer.
Today's Lunch With Phil Show, hosted by Philip Zelinger the President of Ad Agency Online, LLC, explains how next generation vendor solutions enhance social media and sales/service processes at the dealership to provide superior results for a fraction of the cost of conventional media.
Best in class vendors selected as examples include Driving Loyalty, CallRevu, IntellaCar, DealerAppVantage, OfferLogix and Helios.
Today's Lunch With Phil show reviews Driving Loyalty's Social Marketing Initiative to support their Data Base Marketing platform and increase R.O.I. for their auto dealer clients.
Automotive advertising agencies recognize the need to add Social Media to their marketing and advertising plans. However, most agencies have trouble convincing their auto dealer clients that there is a quantifiable R.O.I. from their efforts.
Philip Zelinger, the President of Ad Agency Online, LLC and host of the show, will share best practices being applied by Driving Loyalty to add Social Media to their marketing platform. Driving Loyalty uses email, direct mail and personlaized customer websites to communicate relevant sales and service information to their customers in a timely manner. Their Social Marketing Inititaive is designed to add the auto dealers customer's messages to the mix.
Several vendors have joined Driving Loyalty to support their social networking efforts including CallRevu, IntellaCar, DealerAppVantage and OfferLogix.
Today's Luch With Phil Show reviews technology driven vendor solutions that enhance auto dealer's social marketing initiatives by improving the customer experience.
Philip Zelinger, the host of the show and President of Ad Agency Online, LLC, has selected several best in class vendors whose solutions improve sales and service processes at the dealership. Their common goal is to insure that the messages on the auto dealer's websites and showrooms match the expectations of their "friends/customers" earned through their social marketing initiatives.
The vendors discussed support every step of the sales/service process and include: Driving Loyalty, CallRevu, IntellaCar, DealerAppVantage, OfferLogix and Helios.
Today's Lunch With Phil Discussing Automotive Advertising will review the evolution from conventional radio, T.V. and print media to intternet driven digital marketing and the more recent priority placed on social medua and network marketing.
Philip Zelinger, the President of Ad Agency Online, LLC and host of the show, will feature best in class solutions provided by vendors like Driving Loyalty, CallRevu, IntellaCar, DealerAppVantage and OfferLogix that provide sales and service processes at the auto dealership to support their social marketing initiatives.