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Audie Award winning actor Phil Gigante will join Candi as co-host for an evening of fun and frivolity. Candi will be catching up with Phil finding out what his latest projects are and how he is doing in the new year. It's always a fun evening with Phil..7pm CT Super speical guest Celerity Chef Blythe Beck is stopping by at 6:30 pm CT to talk about her latest restuarant The Movie Lounge she will also share upcoming events. Tun in to hear it here first.
Big SCOOP. Huge News. Well I do call him Mr. Gigantic. Phil Gigante has given us an EXCLUSIVE recording to be played on the Candi and Randy show. This clip will only be found on our show and in our podcast. Tune in, and then share. Its sexy, erotic..ok its HOT. Randy and I will also be talking about Olivia Newton John, the Indy 500, The Checketts and more
Audie award winning actor Phil Gigante joins us along with Best Stelling Author M.J. Rose to talk about the release of The audio version of The Halo Effect along with a suprise announcment and Natalie Ross may drop by as well. KMM fans this is a can't miss show!
Best selling Author M.J Rose and Award winning Audio Actor Phil Gigante join us tonight. M.J. and Phil having been working on a three set book series along with Natalie Ross. M.J. is an international best selling author. Her books include: Lip Service, InFidelity, The Halo Effect, Sheet Music, The Delilah Complex and more. Phil Gigante has won mutliple Audie Awards; reading for Authors such as M.J. Rose, Karen Marie Moning, Nora Roberts, Daniel Silva, Terry Brooks and More Tune in and jo
Automotive advertising agencies know that social media must be part of their marketing plan but all too often they don't know why or how to convince their auto dealer clients. Today's Lunch With Phil Show shares the obvious answer - "Because that is what friends are for!"
The science of advertising is based on human nature. Social media is simply a technology enhaced platform for people to do business with people that they like. Philip Zelinger, the President of Ad Agency Online, LLC and host of the show, will share his experiences in the retail auto industry as well as the automotive advertising industry. His years in these associated industries is the source of his confidence in the use of consumer generated content and relationship based selling systems that power social media and networking.
Philip refers to the example of Driving Loyalty's Social Marketing Initiative and their networking partners including CallRevu, IntellaCar, DealerAppVantage and OfferLogix to make his case for social media. This alliance of complementary vendor partners.provide enhanced sales and service processes at the dealership to support the online reputation of their dealer clients as well as to promote their shared B2B marketing efforts to attract new business.
After all, what are friends for!
Today's Lunch With Phil show, hosted by Philip Zelinger the President of Ad Agency Online, LLC, will discuss how auto industry vendors are using social media to increase market share.
The power of social media is typically applied to B2C social marketing initiatives. The leverage of networking consumer generated content and the viral results is a proven method to extend the reach and influence of an auto dealer's marketing message to attract new "friends" and customers.
Auto industry vendors recognize that in their case, the "C" in B2C represents dealers and other vendors so B2B is natural application of the same social marketing principals.. The people part of social networking is universal and the same social media habits apply.
An example of a B2B social media marketing partnership will be discussed hosted by Driving Loyalty. They are an automated data base marketing platform powered by proprietary algorithms that develop personalized consumer messages from an auto dealer's DMS delivered via email, direct mail and PURL's. Driving Loyalty has joined forces with networking vendor partners to leverage their resources, relationships and social marketing efforts. Their B2B social marketing initiative includes networking vendor partners like CallRevu, IntellaCar, DealerAppVantage and OfferLogix who share in their concept to build their dealer base together using social media.
Today's Lunch With Phil show hosted by Philip Zelinger, the President of Ad Agency Online, LLC, will review two new social marketing resources / content curation services; Driving Loyalty Social and Social Marketing Solutions - Auto.
Automotive advertising agencies are scrambling to stay ahead of the constantly changing landscape of socal media. In addition to shifts in organic search algorithms new social networks are joining the online discussions that drive the marketplace every day.
Two new social marketing content curation papers are providing real time updates to auto dealers and their agencies that are worth subscribing to. The first being discussed today is Driving Loyalty Social.. This online resource is sponsored by Driving Loyalty, an automated data base marketing platform that delivers equity and service alerts to qualified customers sourced from an auto dealer's DMS driven from their proprietary algorithms. They are joined by several networking vendor partners that co-sponsor the paper including CallRevu, IntellaCar, DealerAppVantage and OfferLogix.
The second paper being reviewed is Social Marketing Solutions - Auto. This publication is a more robust resource editted by Philip Zelinger. It is designed to be shared with his networking partners in the retail automotive sector including auto dealers, vendors and even OEM relationships earned during his 35 year career in the auto industry.
Automotive advertising agencies adding social media to their online marketing plans recognize the power of posting content on social networks using podcasts and webinars.
The Lunch With Phil show - hosted by Philip Zelinger, the President of Ad Agency Online, LLC - is an example of how podcasts hosted on Blog Talk Radio can extend the reach and frequency of both B2B and B2C marketing messages for automotive advertising agencies. Today's show shares best practices in the use of podcasts and webinars in social marketing.
Several vendors that use these platforms to provide added value services to their clients while building awareness of their products and services to the auto industry through their combined networking efforts were referenced including:
Driving Loyalty;- a data base marketing platform
CallRevu - a telephone management and monitoring system
IntellaCar - an iPad based sales and marketing platform
DealerAppVantage - a dealer branded mobile application
OfferLogix - a data management service providing lease payment computations
Automotive advertising agencies recognize the need to add Social Media to the mix in a comprehensive marketing plan. Today's Lunch With Phil blog talk radio show hosted by Philip Zelinger, the President of Ad Agency Online, LLC, will share best practices in Social Marketing to maximize the R.O.I. from their efforts.
Conventional and digital advertising is not dead. However, it has taken a back seat to consumer generated content distributed on social networks like Facebook, Twitter, LinkedIn and Google +. The trick for automotive advertising agencies is to be able to influence these messages to support their auto dealer client's interets.
Philip will discuss how auto dealers can join in the discussion that is the market before, during and after the sale through the use of select vendor solutions that deliver relevant transparent messages to customers or that enhance the auto dealer's sales and service processes to be more customer friendly.
The vendors being discussed include Driving Loyalty, CallRevu, IntellaCar, DealerAppVantage and OfferLogix.
Social marketing plans often include B2C and B2B elements to take advantage of the leverage associated with social networking. Todays Lunch With Phil show will discuss how auto industry vendors can benefit from their combined efforts to attract new business.
Driving Loyalty's social marketing initiative represents how auto industry vendors can offer best practices their dealer clients can apply to their B2C social marketing efforts while still serving their own B2B needs. Several complementary vendor solutions were invited to share in Driving Loyalty's social marketing plan.
Driving Loyalty's data base marketing platform uses their proprietary algorithm to personalize their ongoing equity alerts and service reminders to fit the needs of the individual customer. The current vendor partners participating in their networking program include:
CallRevu - a telephone management/monitoring platform that alerts the dealership of potentially missed opportunities.
IntellaCar - an iPad based sales/marketing platform that continues to exceed customer expectations when they visit the dealership by empowering the sales staff to compete with today's educated consumers.
DealerAppVantage - a mobile application offered at delivery to maintain communications with the customer regarding service alerts and other features to enhance their ownership experience.
OfferLogix - a data management solution that provides Driving Loyalty with accurate lease information including customer specific elements like rebates, incentives and money factors.
Today's Lunch With Phil show explains how Driving Loyalty combines automated data base marketing with next generation social media and leveraged networking.
Old school best practices in automotive advertising recognized the importance of consistency in messages delivered across multiple channels to increase reach and frequency. Driving Loyalty's automated equity and service alerts are developed through their proprietary alogorithms sourced from customer information that resides in the dealer's data base. Their relevant transparent messages are then distributed through emails, direct mail and personalized websites. They also provide back end tools that allow an auto dealer to monitor and manage the activity of their staff to ensure that they are following their sales and service processes in a consistent manner that reflects their consumer centric marketing messages.
Driving Loyalty has added social media to their marketing channels through their newly introduced social marketing initiative. Several vendor partners share in their vision to leverage consumer generated content to extend the reach and frequency of their retail messages as well as dealer generated content to enhance their B2B marketing efforts.
Today's show will share the social networking visions of these forward thinking vendors including CallRevu, IntellaCar, DealerAppVantage and OfferLogix.