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  • 00:30

    Ogilvy EVP Gemma Craven: On Social + Digital Media Strategy

    in Business

    Meet Gemma Craven: EVP, New York Group Director at Social@Ogilvy, Gemma is known for her global expertise in the world of communications, social and digital media strategy for many of the world's leading brands from AOL, BBC, and British Airways to IBM, IKEA, Microsoft, Nestle, Unilever and UPS. She has a passion for business and the economic forces that make the world turn, with a deep understanding of digital communications, technology, influence and the written word. PS Always fascinated in what makes people tick (and the word of mouth), join as as Gemma shares her best-kept secrets on the digital world and how we can best survive and thrive in the Global Village.

  • 00:23

    Connecting the Social Media Dots

    in Business

    Which Pharma Companies are Succeeding in the Social Media Space?

    Pharmaguy interviews Rebecca Canvin, Social Media Manager, and Rick Evans, Digital Strategist at Ogilvy Healthworld. We discuss the "Connecting the Dots" survey, which evaluated how 14 major pharma companies  were  performing  across  six  key  categories:  

    Social presence: How  many  social  networks  was  the  company  on?   
    Activity: Was  the  content  kept  fresh  with  regular  updates?
    Engagement: Were  the  companies    engaging  their  users  and  generating interest?    
    Social network: How  simple  and  intuitive  was  the   connection  between  social  networks?    
    Virality: Was  the  content  spread  around   the  social  sphere?
    Community Size: How  big  was  the  community?

    Topics & Questions for Discussion, include:

    Background to the report – the pharma social media landscape
    What was analysed – the categories and how they are defined
    What was learned – three distinct groups, key insights
    Suggestions on how pharma can improve social media engagement
    What's next this year?


  • 00:35

    Charlotte Beers, Legendary Business Leader- "I'd Rather Be In Charge"

    in Business

    I'd Rather Be In Charge: A Legendary Business Leader's Roadmap for Achieving Pride Power and Joy at Work by Charlotte Beers

    This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Charlotte Beers. The original live interview was 9/12/14.

    Throughout her illustrious career, Charlotte Beers has been a CEO, a Chairman, an Undersecretary of State, and the first woman to appear on the cover of Fortune Magazine. Based on wisdom Charlotte has gained on her journey from a brand management position at Uncle Ben's Rice, to Chairman of two worldwide advertising agencies, to Undersecretary of State, I’d Rather Be in Charge offers sophisticated guidance from an inside source who has been in the trenches. Part personal history, part pragmatic guide, her book gives women the tools they need to gain a level of self-belief that will help them succeed in the modern workplace.

    Charlotte began her career at J. Walter Thompson Advertising, becoming the first female Senior Vice President in the firm's history. From there, Charlotte was called to bring her skills as a turnaround agent to Tatham-Laird & Kudner as CEO. Her success there led her to become Chairman/CEO of Ogilvy & Mather Worldwide. From 2001 to 2003, she served as Undersecretary of State for Public Diplomacy & Public Affairs, taking on the task of bringing Brand America to the world.

    Charlotte's website is  http://charlottebeers.com/

    To order her book click HERE

    For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com




  • 00:54

    Kelli Richards Interviews Steve Hayden

    in Music

    Kelli Richards is CEO of The All Access Group and the host of All Access Radio.  She's spent over two decades as a catalyst and trailblazer in the digital music and entertainment arena.  As a super-connector, she creates powerful alliances at the nexus of technology and entertainment, bringing together leading innovators, entrepreneurs and forward thinking creative talent.  And as a trusted advisor, she works with high achievers as a strategist and coach, ensuring they have the insights, expertise, support, and connections they need to create greater impact and more meaning in their work and in their lives. 

    Steve Hayden is one of the most important figures of the late twentieth century advertising, leading creative teams at both Chiat/Day and BBDO on the Apple Computer account, where he and Lee Clow made advertising history as co-creators of the breakthrough 1984 Orwellian take-off campaign for Apple Inc. He has won hundreds of awards for creative excellence and dozens more for effectiveness (including the Grand Effie for the launch of the Apple Powerbook.) After helping Apple reclaim the industry lead from IBM and Microsoft, in 1994, Hayden moved to Ogilvy to head the IBM account and change the puclib perception of a brand many considered extinct, eventually propelling Ogilvy to a decade of growth and prosperity. Steve has contributed to award-winning work for such diverse clients as American Express, Kodak, Motorola, Dove, Cisco and SAP.

  • 00:10

    Powerful Persuasion as the Most Effective Sales Strategy

    in Lifestyle

    Patterson, Ogilvy, Ash, Carnegie, Girard, Feidner, Popeil, Ellison, Ziglar, and Barragan; What do these individuals have in common? How has this served them well and What legacy have they left behind?  

    In this episode, we will be discussing tips and behaviors for effective persuasion and how the human brain is designed to handle certain stimuli in the form of ideas and transform them in to buy-in on the part of your audience.  Whether you are a sales person, an executive, a creator or entrepreneur, or simply an individual searching for your ideal position, this episode will serve you well.  

  • 00:30

    Limor Schafman Presents Nick Ludlum of Ogilvy PR

    in Technology

    Public and press relations are key in this period of uncertainty. Communicating with the public and with ones own employees takes honesty and management of information. Nick Ludlum, Vice President in the Corporate & Technology Practice at Ogilvy PR and I will discuss tips and tactics of how to manage public information, and particularly in this economy.

  • 00:33

    Meet John Nosta, Founder NOSTALAB

    in Health

    On the Wednesday, Aptil 23rd, 2014 at 10AM Pacific/1PM Eastern our special guest is John Nosta.

    ' a thinker entrenched in the world of science, medicine and innovation. John is the founder of NOSTALAB--an amorphous, self-organizing neural network dedicated to the advancement of digital health.'

    'Unwilling to accept the status quo, he’s a contrarian with a focus on the future of health and wellness. A leading voice in the convergence of technology and health, Nosta helps define, dissect and deliberate global trends in digital health. He is also the #1 Kred-ranked social media influencer in health, and in the top 10 of both the Pharma100 and HIT100 lists, and a Google Glass Explorer. John also pens HEALTH CRITICAL for Forbes--a top global blog on health and technology with over 1.5 million page views in the last year. He has made appearances on Bloomberg Surveillance as a contributor and guest host. 

    John has a established reputation as a vocal advocate for strategic thinking and creativity. He has built his career on the “science of advertising,” a process where strategy and creativity work together for superior marketing. He has also been recognized for his ability to translate difficult medical and scientific concepts into material that can be more easily communicated to patients, clinicians and scientists. He is also a popular lecturer on a variety of topics--always presented in a unique and stimulating way.' 

    'John cut his teeth at the "big" agencies including Ogilvy CommonHealth, where he has held a series of positions including Chief Creative Officer, Chief Strategic Officer and unit President.'

    Join us!


  • 00:32

    Hilary M Topper HJMT Public Relations Services

    in Business

    Two Billion Impressions in one year - How effective is you social media efforts

    Hilary’s experience includes working at top PR agencies such as Ogilvy & Mather PR; Hill, Holiday/PR; and Ruder Finn/PR. She also worked as the Director of Public Relations and Development for two non-profit organizations in New York City.

    In March 1992, Hilary founded HJMT Public Relations, Inc., the award-winning public relations and social media agency. Today, HJMT has three office locations — in Melville, New York City and Rochester, New York.

    Now she joins us we learn, laugh and enjoy thirty minutes with one very exciting guest


    145 Pinelawn Road
    Suite 300 South
    Melville, New York 11747
    Office: (631) 393-0220

    New York City
    575 Madison Avenue
    10th Floor
    New York, NY 10022
    Office: (347) 696-0220

    7410 Forest Trail
    Victor, NY 14564
    Office: (585) 764-9057

    Strategies of Success
    Host Brian Cohen


  • 00:20

    Womma live from WOMM-U with with Kaitlyn Wilkins, VP of Digital Strategy with Ogilvy PR

    in Social Networking

    Womma broadcasts live from WOMM-U John C Havens speaks with Kaitlyn Wilkins, VP of Digital Strategy with Ogilvy PR http://www.ogilvy.com/

  • 00:33

    Social Espionage's Dorothea Bozicolona-Volpe on LTS

    in Business

    Learn the art of Social Espionage from the original “double-agent,” Dorothea Bozicolona-Volpe.
    Join Danette Moss, Host of Let's Talk Strategies as she interviews Dorothéa Bozicolona-Volpe a strategic digital marketing executive who is fluent in 4 languages and specializes in developing business for international brands (Fortune 500) via initiating and integrating social media and digital strategies and enterprise social networking, as well as, building strategic partnerships and implementing marketing technologies.
    Dorothéa teaches marketers and business leaders how to measure, optimize and build current new media efforts to increase value and develop strong relationships between brands and fans
    Additionally, Dorothéa has appeared as a social media marketing strategy subject matter expert on CBS and CNN’s Ali Velshi  (VEL-SHE) show.
    Some of her clients include:  Boy Scouts of America, Mashable, Ryan Seacrest, Ryan Seacrest Productions, Chrysler, The Weather Channel,  AT&T, Georgia Tech, InterContinental Hotels Group, Mercer, Jewish Family & Career Services, Ogilvy & Mather, Reader’s Digest, Qualcomm, Turner Network Television, Coca-Cola.
    To learn more about Dorothea visit:

  • 00:33

    How To Get Press For Your Show

    in Marketing

    BlogTalkRadio host Hilary Topper of Hilary Topper on Air shares her expert PR tips to help get the word out about your show.  Hilary is a veteran PR professional, having worked at Ogilvy & Mather, Hill Holiday and Ruder Finn.  In 1992, she founded HJMT Communications LLC, a public relations, social media, event planning and graphic design agency.

    Hosted by BlogTalkRadio's Chitra Agrawal.