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  • 00:59

    DONALD TRUMP WITH NEWSWEEK'S MATTHEW COOPER BRAND CONSULTANT RICHARD KREVOLIN

    in Entertainment

    Donald Trump has wowed them, frustrated them, endeared them,and flummoxed them, and Wednesday, December 2, 3 pm ET Newsweek's Matthew Cooper and brand maker Richard Krevolin will dissect his candidacy on The Halli Casser-Jayne Show.


    Journalist and veteran White House correspondent, Matthew Cooper is known for his in-depth reporting and analysis from Washington. Mr Cooper has worked for some of America's most prestigious magazines including Time, The New Republic, National Journal and U.S. News & World Report. He wrote for Newsweek in the 1990s and rejoined the re-launched magazine in 2014. Cooper also earned national attention during the CIA leak case when he was held in contempt of court and threatened with imprisonment for his refusal to name his sources and to testify before the Grand Jury regarding the Valerie Plame CIA leak investigation, a case that went to the Supreme Court. He has appeared on "60 Minutes," "Meet the Press," Hardball, The O’Reilly Factor and This Week with George Stephanopoulos. Cooper has interviewed and has written extensively on Mr. Trump. 


    Richard W. Krevolin is a consultant, playwright, screenwriter, and professor who leads workshops on all aspects of storytelling. He has flown around the world to teach the art of communication and storytelling to executives, creatives, and brand managers at many different companies, including Vaseline, Pepperidge Farms, J. Walter Thompson, Ogilvy, Panera Bread and Nike. His consulting work has affected hundreds of TV commercials produced worldwide, many of which have won awards. Krevolin is a graduate of Yale University and earned a master’s degree from both UCLA and USC. His fascinating new book THE HOOK, HOW TO SHARE YOUR BRAND’S UNIQUE STORY TO ENGAGE CUSTOMERS, BOOST SALES, AND ACHIEVE HEARTFELT SUCCESS.


    For more information visit Halli Casser-Jayne dot com.

  • 00:30

    Ogilvy EVP Gemma Craven: On Social + Digital Media Strategy

    in Business

    Meet Gemma Craven: EVP, New York Group Director at Social@Ogilvy, Gemma is known for her global expertise in the world of communications, social and digital media strategy for many of the world's leading brands from AOL, BBC, and British Airways to IBM, IKEA, Microsoft, Nestle, Unilever and UPS. She has a passion for business and the economic forces that make the world turn, with a deep understanding of digital communications, technology, influence and the written word. PS Always fascinated in what makes people tick (and the word of mouth), join as as Gemma shares her best-kept secrets on the digital world and how we can best survive and thrive in the Global Village.

  • 00:28

    "I used to drive a BMW, now I get around in a wheelchair."

    in Self Help

    Join Christy Demetrakis and her special guest Wolfgang Wolf for  "I used to drive a BMW, now I get around in a wheelchair."  Tuesday, September 15th at  6:30pm EST.


     


    About Wolfgang Wolf:


    Wolfgang Wolf was born in 1951 in Leipzig, GDR, he was taken by his parents to West Germany (FRG) at the age of 10 months because his father was sentenced to 18 years in Siberia for an alleged assassination attempt on the Russian dictator Joseph Stalin.       
                                                                 
    He grew up in a refugee camp near Stuttgart until 1957. Having studied Visual Communication, Semiotics and Communication Theory , Wolfgang went on to work in Advertising and Direct Marketing (first as graphic designer, later a copywriter).  In 1980 he emigrated to New Zealand, travelled up and down the country, photographed a lot, co-founded Ogilvy & Mather Direct, and was their Creative Director. He worked half a year in Los Angeles, USA, and founded his own agency in Auckland, New Zealand, in 1985. 


    Then in 1990 he had a major stroke, which he barely survived. It left him in a wheelchair, unable to write, barely able to stand, and talk. He did not give up and feel sorry for himself, but went on to orchestrate this change to his new life, and take control of it. While he recovered and adjusted to life in a wheelchair he wrote the book "I’m not stupid, just disabled", which is out of print now, but a revised, version based on it is available on Amazon/Kindle.

  • 00:23

    Connecting the Social Media Dots

    in Business

    Which Pharma Companies are Succeeding in the Social Media Space?


    Pharmaguy interviews Rebecca Canvin, Social Media Manager, and Rick Evans, Digital Strategist at Ogilvy Healthworld. We discuss the "Connecting the Dots" survey, which evaluated how 14 major pharma companies  were  performing  across  six  key  categories:  



    Social presence: How  many  social  networks  was  the  company  on?   
    Activity: Was  the  content  kept  fresh  with  regular  updates?
    Engagement: Were  the  companies    engaging  their  users  and  generating interest?    
    Social network: How  simple  and  intuitive  was  the   connection  between  social  networks?    
    Virality: Was  the  content  spread  around   the  social  sphere?
    Community Size: How  big  was  the  community?


    Topics & Questions for Discussion, include:



    Background to the report – the pharma social media landscape
    What was analysed – the categories and how they are defined
    What was learned – three distinct groups, key insights
    Suggestions on how pharma can improve social media engagement
    What's next this year?


     

  • 00:35

    Charlotte Beers, Legendary Business Leader- "I'd Rather Be In Charge"

    in Business

    I'd Rather Be In Charge: A Legendary Business Leader's Roadmap for Achieving Pride Power and Joy at Work by Charlotte Beers


    This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Charlotte Beers. The original live interview was 9/12/14.


    Throughout her illustrious career, Charlotte Beers has been a CEO, a Chairman, an Undersecretary of State, and the first woman to appear on the cover of Fortune Magazine. Based on wisdom Charlotte has gained on her journey from a brand management position at Uncle Ben's Rice, to Chairman of two worldwide advertising agencies, to Undersecretary of State, I’d Rather Be in Charge offers sophisticated guidance from an inside source who has been in the trenches. Part personal history, part pragmatic guide, her book gives women the tools they need to gain a level of self-belief that will help them succeed in the modern workplace.


    Charlotte began her career at J. Walter Thompson Advertising, becoming the first female Senior Vice President in the firm's history. From there, Charlotte was called to bring her skills as a turnaround agent to Tatham-Laird & Kudner as CEO. Her success there led her to become Chairman/CEO of Ogilvy & Mather Worldwide. From 2001 to 2003, she served as Undersecretary of State for Public Diplomacy & Public Affairs, taking on the task of bringing Brand America to the world.


    Charlotte's website is  http://charlottebeers.com/


    To order her book click HERE


    For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com


     


     


     

  • 00:30

    Limor Schafman Presents Nick Ludlum of Ogilvy PR

    in Technology

    Public and press relations are key in this period of uncertainty. Communicating with the public and with ones own employees takes honesty and management of information. Nick Ludlum, Vice President in the Corporate & Technology Practice at Ogilvy PR and I will discuss tips and tactics of how to manage public information, and particularly in this economy.

  • 00:54

    Kelli Richards Interviews Steve Hayden

    in Music

    Kelli Richards is CEO of The All Access Group and the host of All Access Radio.  She's spent over two decades as a catalyst and trailblazer in the digital music and entertainment arena.  As a super-connector, she creates powerful alliances at the nexus of technology and entertainment, bringing together leading innovators, entrepreneurs and forward thinking creative talent.  And as a trusted advisor, she works with high achievers as a strategist and coach, ensuring they have the insights, expertise, support, and connections they need to create greater impact and more meaning in their work and in their lives. 


    Steve Hayden is one of the most important figures of the late twentieth century advertising, leading creative teams at both Chiat/Day and BBDO on the Apple Computer account, where he and Lee Clow made advertising history as co-creators of the breakthrough 1984 Orwellian take-off campaign for Apple Inc. He has won hundreds of awards for creative excellence and dozens more for effectiveness (including the Grand Effie for the launch of the Apple Powerbook.) After helping Apple reclaim the industry lead from IBM and Microsoft, in 1994, Hayden moved to Ogilvy to head the IBM account and change the puclib perception of a brand many considered extinct, eventually propelling Ogilvy to a decade of growth and prosperity. Steve has contributed to award-winning work for such diverse clients as American Express, Kodak, Motorola, Dove, Cisco and SAP.

  • 00:10

    Powerful Persuasion as the Most Effective Sales Strategy

    in Lifestyle

    Patterson, Ogilvy, Ash, Carnegie, Girard, Feidner, Popeil, Ellison, Ziglar, and Barragan; What do these individuals have in common? How has this served them well and What legacy have they left behind?  


    In this episode, we will be discussing tips and behaviors for effective persuasion and how the human brain is designed to handle certain stimuli in the form of ideas and transform them in to buy-in on the part of your audience.  Whether you are a sales person, an executive, a creator or entrepreneur, or simply an individual searching for your ideal position, this episode will serve you well.  

  • 00:33

    Meet John Nosta, Founder NOSTALAB

    in Health

    On the Wednesday, Aptil 23rd, 2014 at 10AM Pacific/1PM Eastern our special guest is John Nosta.


    ' a thinker entrenched in the world of science, medicine and innovation. John is the founder of NOSTALAB--an amorphous, self-organizing neural network dedicated to the advancement of digital health.'


    'Unwilling to accept the status quo, he’s a contrarian with a focus on the future of health and wellness. A leading voice in the convergence of technology and health, Nosta helps define, dissect and deliberate global trends in digital health. He is also the #1 Kred-ranked social media influencer in health, and in the top 10 of both the Pharma100 and HIT100 lists, and a Google Glass Explorer. John also pens HEALTH CRITICAL for Forbes--a top global blog on health and technology with over 1.5 million page views in the last year. He has made appearances on Bloomberg Surveillance as a contributor and guest host. 


    John has a established reputation as a vocal advocate for strategic thinking and creativity. He has built his career on the “science of advertising,” a process where strategy and creativity work together for superior marketing. He has also been recognized for his ability to translate difficult medical and scientific concepts into material that can be more easily communicated to patients, clinicians and scientists. He is also a popular lecturer on a variety of topics--always presented in a unique and stimulating way.' 


    'John cut his teeth at the "big" agencies including Ogilvy CommonHealth, where he has held a series of positions including Chief Creative Officer, Chief Strategic Officer and unit President.'


    Join us!


     

  • 00:20

    Womma live from WOMM-U with with Kaitlyn Wilkins, VP of Digital Strategy with Ogilvy PR

    in Social Networking

    Womma broadcasts live from WOMM-U John C Havens speaks with Kaitlyn Wilkins, VP of Digital Strategy with Ogilvy PR http://www.ogilvy.com/

  • 00:32

    Hilary M Topper HJMT Public Relations Services

    in Business

    Two Billion Impressions in one year - How effective is you social media efforts


    Hilary’s experience includes working at top PR agencies such as Ogilvy & Mather PR; Hill, Holiday/PR; and Ruder Finn/PR. She also worked as the Director of Public Relations and Development for two non-profit organizations in New York City.


    In March 1992, Hilary founded HJMT Public Relations, Inc., the award-winning public relations and social media agency. Today, HJMT has three office locations — in Melville, New York City and Rochester, New York.


    Now she joins us we learn, laugh and enjoy thirty minutes with one very exciting guest


    http://www.hjmt.com/


    Melville
    145 Pinelawn Road
    Suite 300 South
    Melville, New York 11747
    Office: (631) 393-0220
     


    New York City
    575 Madison Avenue
    10th Floor
    New York, NY 10022
    Office: (347) 696-0220


    Rochester
    7410 Forest Trail
    Victor, NY 14564
    Office: (585) 764-9057


    Strategies of Success
    Host Brian Cohen
    www.briansos.com
    briansos@optnline,net
    631-255-3581