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In March, in partnership with the International Economic Development Council (IEDC), host Craig Settles conducted a national survey of IEDC members. The primary goal was to better understand how broadband as a community asset impacts economic outcomes. A secondary goal was to provide a reality check to errant claims about broadband and those outcomes.
IEDC President/CEO Jeff Finkle (CEcD) joins us to discuss the results of this year's survey. The survey addressed the state of current broadband in respondents' jurisdictions, communities' plans to get faster, better broadband, and how the technology is impacting local businesses, education and healthcare services delivery.
Finkle explains to listeners the role of economic development professionals in addressing the issues reviewed in the survey. In addition, the discussion also examines common assumptions about broadband's impact on local economies.
This Week show will focus on The 2014 FBU National Championship, set to roll south to sunny Naples, Florida this December! Out of the 192 teams who are about to begin their journeys across 16 different regions of the USA, only 12 teams will advance to FBU Championship Weekend in Naples. NSR Radio will talk Southwest region with the Director of Player Development in the (Oklahoma, Louisiana, Texas (San Antonio) region, Dee Jenkins.
Congressional reps, in their annual pique over the abuses of a couple of wireless companies, are attempting to once again throw out the broadband baby with the water of a corrupted few. Atty. Anthony Veach, from telecom industry law firm Bennet & Bennet PLLC joins us to discuss House bill 5376's threat to broadband usage in underserved communities.
Veach describes how the current FCC has made reforming its telecom industry-funded Lifeline grant program a priority, and discusses whether Congress's action threatens rather than helps create meaningful changes. Lifeline originally funded basic telephone service for low-income urban and rural households so no citizens would be economically forced to do without phone service. The Bush Administration expanded Lifeline to include wireless phone service as this was quickly displacing landlines. As smartphones become a primary device for accessing broadband, particularly in communities of color, Congress' action threatens to hit them particularly hard.
Listeners get an inside peek at Lifeline reforms to date, and what additional reforms are in the works. They also pick up some valuable insights into the Lifeline program, its main accomplishments over the years and some of the challenges the program faces as it tries to keep pace with technology changes not envisioned by Lifeline's original architects.
Jerry Taylor will bring you the most information known to man, if he feels like it. The topics he touches range from sports to political views to music to rants. You have to tune in and hear what the old man will say next. It's the master Plan with Jerry Taylor every Sunday at 10 am eastern. The show is sponsored by www.FantasySportsBookAndCasino.com where winners win and players play. You can also listen to live streaming shows at www.SpotOnRadio.webs.com
Many communities must understand that, without a well-crafted and executed creative marketing strategy, their broadband networks will have limited success. This is particularly true in states such as North Carolina that have a hostile political climate for public networks. Salisbury, NC has held their own for four years, but plans to turn on the marketing afterburners to accelerate their growth and impact on the community.
Salisbury Mayor Paul Woodson and Mayor Pro Tem Maggie Blackwell present constituents and listeners with details on some of their marketing ideas. The city launched its Fibrant fiber network in 2010 and has steadily increased its subscriber base in the face of stiff incumbent opposition. They recently upgraded Fibrant to 1 gigabit per second service, which they expect will improve economic development, healthcare service delivery, education and government services.
City leaders see their marketing efforts moving forward on two fronts: 1) increasing marketing messages that educate various constituencies about the benefits of gigabit services, and 2) raising Salisbury's national profile as a forward-looking gig city that is a center of innovation. The Mayor and Mayor Pro Tem describe several of Fibrant's past marketing successes, and provide other community broadband teams with advice on how to market effectively against well-financed adversaries.
SHOW NOTES: In the MYTH WARRIORS™ series we are targeting ideas to begin to assess whether they are credible or not. We are warriors fighting to establish clarity between what is accurate and what is simply a myth (or falsehood) in life. We are deploying our highest level critical thinking skills in this series to fight to ensure that we are not taken advantage of or exploited by information disparities. We don both defensive protective gear and offensive weaponry. On offense we thrust forward, probing, testing and examining content to discern if it should be defeated and discarded (as a lie) or retained and utilized in our lives in our mission to surpass our goals.
This is not a series for the weak minded or fearful as we will leave no stone unturned in our quest to ensure that we are not exploited, not ignored and not used as pawns by powerful people. Our education (formal and informal) is our most powerful weapon to equalize our opportunities for success (on our own terms).
Our episode today is, “Failing To Plan Is Planning To Fail.”
This is not a myth, It is accurate.
The issue is why do you have the goal of failure? Why do you want to fail?
Imagine an adolescent child that is told by their parents that they are going to learn to play the flute. (I wanted to play the flute when I was younger but never learned, anyway, back to the example.) They are provided a flute and enrolled in flute lessons. The child couldn’t care less about the flute. They do not practice between lessons. They lie to their parents when asked about practicing and state that they did so. They do not think about the flute at all other than when they are forced to go to their flute teacher. They try out for the school band and due to their lack of skill they are not accepted.&nbs
Strategies take our vision and create an approach that will enable us to realize that vision. A strategy is a way to create value and leverage to achieve out outcome faster with less effort. When we think of HOW we do something we understand that there is a sequence no matter if it about baking cake, building a house or making a sale. Things have to be done in a particular order to get the best desired results. A critical component of getting the results we really want is planning. There are different levels of planning effecting the different levels of productivity. On This program we will talk about the various levels of planning, the freuency one should plan and how to overcome some of the biggest challenges around planning.
Paul Hoyt, owner and principal consultant with the Hoyt Management Group and best-selling author, has over 40 years experience leading teams to improved profitability and productivity. He is an expert at helping new and growing businesses develop their strategic plans, create financial models, write business plans, and fund and execute their growth strategies. He has enjoyed tremendous success at helping businesses of all sizes achieve their growth and exit strategy objectives.
He is the author of two business books: The Foundation Factor®?- Critical Measurements in Business Strength (2004), which helps?business owners develop their own Business Foundation Profile® to measure the strength of their business, and the Capital Coaching Program (2010), which helps entrepreneurs learn the fundamentals of raising capital.
Paul also created the highly acclaimed online training programs The Business Survival Boot Camp and Beyond Business Survival (2013), giving small business owners the guidance they need to avoid mistakes that slow them down and shut them down.
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