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The consumer of content takes in information on various platforms and technologies. As content creators, it is our job to not only be aware of these multiple choices, but to also deliver content that works on each platform and then subsequently engages as well. No easy task. This episode of Content Marketing 360, host Pamela Muldoon talks with content marketing consultant and soon-to-be author, Barry Feldman, Feldman Creative. Barry will share the ideas, insights and how-to’s on creating successful content coming from his future book Kiss My Glass. The glass that Barry refers to are the multiple versions of technology and the kiss, of course, is the intimacy by which we hope to pull in our audience. Barry shares how the art of writing is key to this future of content marketing and discusses the importance of developing a brand voice; one that resonates but also is specific and with a solid point of view. Content creation is not easy. Building an audience takes time. If you are looking to improve both of these areas, then this episode is a must-listen!
Today my guest is Amy Buttell, CEO of Lake Effect Creative. Amy is a financial storyteller. She works with financial services professionals to craft compelling stories by using various types of print and digital media. With over 14 years of experience Amy is well versed with the challenges of an Advisor workinging in the digital world.
Amy was very generous this month by allowing members of The 401k Study Group to answer a challenge question to win a blog post on how to improve 401k Enrollment Meetings.
You can follow Amy here on Twitter and her company page is here as well.
Looking forward to chatting with Amy about how Financial Advisors can craft the right kind of story to reach the audience they are looking to work with in the practices.
Today we are talking to Corey Post about maximizing content marketing.
Corey is the founder of Agile Leverage, a firm that helps small to medium sized businesses dominate their market through engaging content. Corey has an illustrative career spanning all the way back to AOL in the early 90s and Legal Zoom in the 2000s to now owning and operating Agile Leverage.
Corey has spoken at SES Chicago and Internet Summit among other conferences. And he’s written for KISSmetrics, AWeber, and FeedFront Magazine.
Join LM Young and Nadiyah and My Rays of Light Radio, on Tuesday at 10pm EST.
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Isn't Everybody Growing Business by Content Marketing?
Aplologiesw to anyone who tuned in yesterday. We had some technical difficulties, and then were interrupted by an event at the office, so we cancelled for the day. But we're back!
Why Isn’t Everyone Growing Business by Content Marketing?
I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing businessby content marketing. But I was wrong.
There are just an amazing number of people with narrow target audiences who are doing the wrong things. Some get well ranked purely by accident and without any deliberate control. They could do so much better with such a small amount of directed effort!
Tune in and discver how to deliberately target an audience on the internet. Wouldnlt you like have gueranteed customers calling on you, instead of you cold calling on customers who might have no interest in you whatsoever? I know that I hate cold call selling. Do you?
Joe Pulizzi, author, speaker and evangelist, is a content marketing expert dedicated to helping companies grow profits by creating better content. One of the founders of the content marketing movement, Joe launched what is now the Content Marketing Institute back in 2007 as a true online resource for those interested in content marketing and brand storytelling. Joe started using the term "content marketing" back in 2001.
Joe's new book, Epic Content Marketing (McGraw-Hill) was released in September, 2013 and was named one of the top five business books of 2013 by Fortune magazine.
As content marketing continues to evolve, how content works within search engines does as well. One of the top websites to get the latest on search, SEO, links and more is Moz.com. This episode of Content Marketing 360, host Pamela Muldoon goes directly to the source of this site with guest, and Wizard of Moz, Rand Fishkin. Rand offers us a candid and open conversation to share his insights on how content marketing and SEO are currently working together and what to be aware of as you create content for your audience on the web. Guest blogging, content fatigue and where content is moving is all a part of this amazing conversation. Rand also dives into the marketing technology conversation, Moz’s place in this space and the constant need to keep improving. Wisdom, sincerity, and an honest point of view from Rand Fishkin, Moz. You will not want to miss this one!
11am CST: Finding My Way With Kayla Padgett: This English/Korean Talk Show hosted by Award Winning Recording Artist, Kayla Padgett is a breath of fresh air that WOWS you with wisdom.
Overcoming Abuse God's Way
Host: Janet Marie Napper
Guest: Lynda Randle, Recording Artist & Dove Award Winner and Virginia Gail Howard, Founder of The Healing Place
12pm CST: A Voice For Our Time Radio Program
Host: Charlana Kelly
Featured Guest: Lance Herring
Join host Charlana Kelly and her guest singer/songwriter and musician, Lance Herring, for a live one hour discography on Lance's debut CD "Until the Sun Goes Down." He is going to share the back story on some of his songs and let us know what projects he's working on now. Something's breaking out for sure! Don't miss it!
#TRUTHmatters #SPEAKup #BeAVoiceforOurTime
Now more than ever your website is your home base, the online storefront that tells people what you do, how you help and who is best suited for your products and services. Your website is your 24/7 marketing, sales and customer service team rolled into one domain. So how do you ensure that you’re getting the most from this invaluable web property? This episode of Content Marketing 360 Andy Crestodina, co-founder and Strategic Director of Orbit Media, joins Pamela Muldoon to talk website content, SEO, Google and so much more! Andy will talk about the importance of deciding what you want your website to do for your company before creating the content. Outlining the outcomes should steer the objectives. He will discuss how the ability of a website to be search friendly must be built into it’s DNA to be effective. And often, the small updates and tweaks can make the biggest difference towards website success. If you are looking for an easy-to digest conversation on SEO and website content, then this interview with Andy Crestodina is the perfect fit! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
Just two years ago content marketing as a definition was still new and in the beginning stages of it’s evolution. Fast forward to present day, and it’s now a common term marketers of all kinds integrating this into their marketing plans. This episode of Content Marketing 360, host Pamela Muldoon talks with Michael Gerard, Chief Marketing Officer for Curata. Michael breaks down their 2013 Content Marketing Survey; who was surveyed, the end objective and some of the results gleaned from their process. Learn some of the priorities and challenges facing content marketing professionals today as they navigate their content marketing jungle. Michael shares some of the technology challenges and opportunities in content marketing and defines what they call the content mix. If you are in content marketing, you know it’s an exciting time. This episode will help you better understand your place int this exciting industry and how to navigate towards success!
Whether it's blogs, white papers or YouTube videos, original content is a crucial component of every small business marketing strategy and this month's guest on The Marketing Mojo Show will help listeners with a key component of this content marketing - the blog. Kristi Hines is a professional blogger and social media strategist and she will provide insider insight to help listeners set up, sustain and succeed with their small business blog.
Why should you blog? Is Wordpress the way to go? What are the must-have plug-ins? Where can you to find inspiration for blog posts? If you find yourself asking these questions, you won't want to miss Kristi Hines' visit to The Marketing Mojo Show.
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