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MTAM and Medical Main Street are presenting a Mobile Health (mhealth) Symposium for Mobile/Wireless Technology Professionals on April 23rd. This event, and mHealth overall, will be the focus for this week's episode. (Information on attending the event can be found at http://dld.bz/d9PXH)
Join Michigan Mobile Musings host, Melissa Birnie and her guest, Keith Brophy, tech entrepreneur and recently appointed State Director of the Michigan Small Business Development Centers, on Tuesday, April 14th at 9:00 a.m. for a special sneak preview before the Symposium. Discussions will include healthcare industry needs and the opportunity those needs create for mobile/wireless tech firms in Michigan. Keith offers a unique insight into mobile health - past, present and future. Prior to his current role at the Michigan Small Business Development Center Keith served as CEO of Ideomed, Inc.; a Spectrum Health technology venture that developed the Abriiz mobile app for smartphones and tablets that is used to manage medical conditions such as diabetes, COPD, congestive heart failure, childhood obesity, as well as palliative care. Positions previous to Ideomed, Inc. include President of Business Development at NuSoft Solutions and CEO/co-founder of Sagestone Consulting. Keith began his career at IBM Federal Systems and Systems Integration divisions working on a wide variety of forward looking technologies. If mHealth is an area of interest for you, this is a show you don't want to miss!
New numbers Pinterest released recently point that traffic has shifted to mobile in a big way. According to Pinterest 4/5 of Pinterest's traffic now comes from Mobile, and 2/3 of the content people pin is from a business website. Please join host Melissa Birnie on Jan 30th @3 P.M with Karen Horrigan, a Social Media Strategiest from Kareismatic, when they discuss the importance and the growth of mobile device in social media, specifically Pinterest, and how business can capitalize on that growth.
Ben Chodor, Founder and former CEO of Happtique will be our guest discussing the importance and impact of mobile devices and applications on healthcare. We will try to better understand how physicians and patients are interacting with each other through the mobile medium to allow for a more engaged experience.
Standing out against over millions of other apps is tough and they say the devil is in the details. Effective apps begin with a specific goal and a clear vision as well as cohesive and functional app design.
Please join Melissa Birnie on Jan 22nd @3:00-3:30 P.M when friends since the 1st grade, Gabe Kwakyi and Gregory Klein, Co-Founders of Incipia join as our guests. With a mobile app and marketing company headquartered in Detroit Michigan, Incipia's owners share their experiences as a start-up and their passion for technology as they strive to build a portfolio of high-quality mobile products that provide utility and enjoyment to people in their lives and businesses.
Apps for Rx Adherence & Outcomes Support
Pharmaguy interviews Rob Dhoble, CEO of Adherent Health, LLC., about Mobile Health LibraryTM (MHL), which is a HIPAA privacy-protected mobile app platform built for the unique education, service, and support needs of health-related customers, including patients, health professionals, caregivers, and consumers.
MHL Key Facts:
MHL apps can include valuable discounts and savings.
MHL apps can help patients better understand their health, health conditions, and related treatments.
MHL apps can be received via email or SMS from a healthcare professional, friend, family member, or loved one.
MHL apps may receive direct-to-app updates.
MHL apps are confidential, meaning that user identity remains unknown to medication, medical device, and medical diagnostic product sponsors.
MHL app "tags" may be placed on posters, printed materials, advertisements, websites, or brand-related packaging.
MHL apps can be shared with friends, family, and loved ones via email and SMS.
Questions/Topics of Discussion
Why are there so few successful pharma brand patient support apps?
What are patients, doctors, and payers looking for in mHealth apps?
Good privacy practices & pharma industry trust issues
Outcomes tracking using de-identified patient/app engagement data
App building vs. app marketing: Which is best for Pharma?
The use of mobile/ Wireless technolgoes are fast becoming a critical element in the growth and productivity of comapnies in every industry. Often, there are entrepreneurs with exciting ideas of ways that they can use these technologies to faciliate growth of their firm or serve their customers more effectively, but they don't know how to access the expertise.
The Michigan Small Business Development Center (MI-SBDC), the Mobile Technology Association of Michigan (MTAM), Logic Solutions and Automation Alley are partnering to host a "How to Build a Successful Mobile App" Bootcamp on Thursday, December 3rd, @ 7:30 A.M to 1:00 P.M at Automation Alley in Troy, Michigan. Designed to help non-technical entrepreneurs in any industry who want to take advantage of the functions and features of mobile.
Please join Melissa Bernie and Keith Brophy, the Michigan State Director for the SBDC @1:00 P.M on November 13th as they walk us throught the Boot Camp Workshop and its importance to Michigan. Want to grow your business through use of mobile tech? This is the show for you!
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