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  • 00:33

    Mobile Health: Making Healthcare Safer and Easier

    in Health

    Mobile health is transforming healthcare faster and sooner than we expected. Join AJ as he talks with Mert Iseri, CEO and Co-Founder of SwipeSense, about the new possibilities in healthcare and why these changes are for the better.

  • 00:28

    Impact of Mobile Health

    in Health

    Ben Chodor, Founder and former CEO of Happtique will be our guest discussing the importance and impact of mobile devices and applications on healthcare.  We will try to better understand how physicians and patients are interacting with each other through the mobile medium to allow for a more engaged experience.

  • 00:23

    The Mobile Health Library Platform

    in Business

    Apps for Rx Adherence & Outcomes Support


    Pharmaguy interviews Rob Dhoble, CEO of Adherent Health, LLC., about Mobile Health LibraryTM (MHL), which is a HIPAA privacy-protected mobile app platform built for the unique education, service, and support needs of health-related customers, including patients, health professionals, caregivers, and consumers.


    MHL Key Facts:



    MHL apps can include valuable discounts and savings.
    MHL apps can help patients better understand their health, health conditions, and related treatments.
    MHL apps can be received via email or SMS from a healthcare professional, friend, family member, or loved one.
    MHL apps may receive direct-to-app updates.
    MHL apps are confidential, meaning that user identity remains unknown to medication, medical device, and medical diagnostic product sponsors.
    MHL app "tags" may be placed on posters, printed materials, advertisements, websites, or brand-related packaging.
    MHL apps can be shared with friends, family, and loved ones via email and SMS.


    Questions/Topics of Discussion



    Why are there so few successful pharma brand patient support apps?
    What are patients, doctors, and payers looking for in mHealth apps?
    Good privacy practices & pharma industry trust issues
    Outcomes tracking using de-identified patient/app engagement data
    App building vs. app marketing: Which is best for Pharma?

  • 00:23

    The Morning Mobile Millionaire - Episode 17

    in Fun

    Join the Game Loot Network Chief Fun Officer, Kent McLaughlin, every Monday thru Thursday morning at 9:00am Eastern Time. This "high energy" show will get your day started off better than a super-sized Starbucks and is full of fantastic information, motivation and inspiration. Learn how you can grab your piece of the Mobile Gaming Revolution and position yourself in front of the world's largest mega trend.

  • 00:19

    The Morning Mobile Millionaire - Episode 1

    in Fun

    Join the Game Loot Network Chief Fun Officer, Kent McLaughlin, every Monday thru Thursday morning at 9:00am Eastern Time. This "high energy" show will get your day started off better than a super-sized Starbucks and is full of fantastic information, motivation and inspiration. Learn how you can grab your piece of the Mobile Gaming Revolution and position yourself in front of the world's largest mega trend.

  • 00:31

    Women: How to Succeed in the Mobile/Wireless Industry

    in Technology

    If you, or someone you know, is a woman in the mobile/wireless industry or aspires to be, this discussion is a must listen! Joining host Melissa Birnie are two phenomenal women who have had remarkable careers in the tech industry. Conversation topics include the shortage of women involved in the mobile and wireless tech industry, advice for women seeking career growth in tech, and participation in organizations such as MTAM, Inforum or others, and much more. Join us!


    Janette Phillips is Business Development Director for Chrysalis Global Consulting, Chairperson of MTAM's statewide Women in Mobile Tech Advisory Council, and former Executive Director of the Michigan Council of Women in Technology.


    Kim Green-Kerr is Regional Vice President for the West Region for Sprint’s General Business division and brings to the position over 23 years’ experience in sales, management and leadership. In her previous role, Kim ran sales and distribution for the General Business sales and regional marketing organizations for the North and Midwest Regions and also was Area Vice President for the Michigan/Northwest Ohio Market. 

  • 00:30

    An Exploration of Opportunity: Women in Mobile/Wireless Tech

    in Technology

    On Monday, June 22nd, the Mobile Technology Association of Michigan will launch the Women in Mobile Tech Advisory Council with a mission ‘to support women through access to educational forums, networking, mentoring, technical training, resources, scholarships, and more, with a primary focus on professional women currently working with, or interested in working with, these technologies in any industry.


    With a lack of mobile/wireless tech-trained talent available, and universities unable to turn out trained graduates fast enough to meet the demands of Michigan-based firms and branches of national and international firms located here, identifying ways to engage more women in the space as a potential solution to this staffing shortage is an area of focus by a wide variety of regional employer groups, educational institutions, economic development organizations, and non-profits. The Women in Mobile Tech Advisory Council will be the resource to pull together the various stakeholders and resources focused on this issue to connect talent, interest and opportunity.


    The launch of the Women in Mobile Tech Advisory Council will feature an incredible panel of women leaders in the mobile/wireless tech space from a cross-section of industries to address this topic, as well as discuss their own journey's to achieving success in this field. Join host Melissa Birnie and guest, Linda Daichendt, MTAM Exeutive Director, to learn more about the Women in Mobile Tech Advisory Council, what you can expect to learn at the launch event, and what this Council expects to do for women in Michigan to enable them to utilize these technologies for career/business growth.

  • 00:29

    RF Connect - Setting the Standard in Wireless and Mobile Solutions

    in Technology

    We expect our wireless devices to work everywhere. The thought of not being connected is disappointing to some and terrifying to others. After all, whatever would we do if we couldn’t access social media, email, or call to check on the kids as we walk to the next business meeting? Few people contemplate the reason their wireless device does work in building basements, hospitals, and many other buildings. Thankfully, in these instances, someone saw the need to increase signal strength and paid to have that signal enhanced or rebroadcast. RF Connect, based in Farmington Hills, Michigan, is the recognized leader in the design, deployment and support of high performance unified wireless systems, mobile solutions and applications. They set the standard in wireless and mobile solutions, design and deployment expertise through partnering with industry leaders across the entire RF spectrum. Join host Melissa Birnie as she talks with Jeff Hipchen (recognized by Crain’s Detroit Business Magazine as a “40 under 40” business leader), and currently Executive Vice President of RF Connect, to learn more about RF Connect, their services, and what sets them apart from others in this field.

  • 00:28

    Business Transactions Transformed by the Internet & Mobile/Wireless Technologies

    in Technology

    The Internet has transformed how consumers and businesses conduct business and make purchases!


    Welcome the 1970’s and the advent of eCommerce. Since then there has been no looking back. Individuals and businesses alike engage in eCommerce transactions daily to buy and/or sell products and services via the Internet, and more recently, using the Internet from their mobile devices. From purchases on eBay and Amazon, to payments processed by PayPal or Square, eCommerce/mCommerce is a global business channel.


    Learn how to leverage eCommerce/mCommerce in your business, and take advantage of the access to your business that mobile technologies provide for your customers. Join Melissa Birnie and Lisa Kosak on Friday, March 20, 2015 as they talk with Grand Rapids based CQL, a national leader in eCommerce technology. Discussions will include: eCommerce/mCommerce; developing an eCommerce platform, accessing eCommerce/mCommerce via mobile devices, evaluating eCommerce/mCommerce vendors, digital/mobile marketing strategies, branding, and more! 

  • 00:30

    Can one mobile app change the movie-going experience?

    in Technology

    Have you had this experience?  You’re sitting in a movie theater, totally engrossed in what will happen next when, along comes that moment when you’ve obviously consumed too much liquid and you just can’t wait any longer … you make your break and dash through the theatre agonizing over what crucial scene you’ll miss. Now, agonize no longer! Enter RunPee - an app helping movie goers worldwide: 1 million downloads, over 500,000 active users, and a favorite app for celebrities like Anne Hathaway, Hugh Jackman, and Rashida Jones. Join Michigan Mobile Musings’ host Melissa Birnie as she speaks with Dan Florio, CEO of RunPee to learn more about Dan (after studying astronomy, physics, and mathematics in college he dropped out to become a professional massage therapist), the inspiration behind the RunPee app and the journey to create it. Also learn about an upcoming event in Lansing where Dan will be sharing his experiences with a live audience at Startup Grind – Lansing.  

  • 00:30

    THE MOBILE EXPLOSION; The Impact for You, Your Business & Michigan's Economy

    in Technology

    Mobile technology is exploding! It’s changing the way we live and the way we run our businesses. But mobile technology is much more than the latest ‘app’ downloaded to your cell phone or tablet; mobile is actually many technologies that are impacting every industry doing business in Michigan. The mobile / wireless industry is one of very few global industries that generate over 1 Trillion dollars in revenue annually, and in Michigan, it’s one of our fastest-growing sectors – but yet the best kept secret in the state. Mobile/wireless technologies have the ability to transform our state’s economy – if we act now!


    Interested in learning what this surge in mobile technology means to you, your business and Michigan’s economy? Please join our host, Melissa Birnie, for a discussion with Linda Daichendt, Executive Director of the Mobile Technology Association of Michigan.

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From the BTR Blog