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  • 00:34

    Mobile App Acquisition: An Interview Dennis Mink of Liftoff

    in Marketing

    With over a billion records of intelligence on mobile users, Liftoff has taken off as a premier service for mobile advertisement acquision strategies for mobile app providers. Dennis discusses the failed CPA ("Cost Per Acquisition") model that most companies apply to gain new application downloads and installations. Liftoff, instead, profiles your customer-base and optimizes mobile ads to users just like the ones you already know are successful. This reduces churn, increases engagement, and ultimately makes for a very profitable return on acquisition investment by increasing the lifetime value of the new mobile app user.

  • 00:20

    Mobile Tech Talk: Highlight Mobile App

    in Technology

    Episode Description:


    Mobile Tech Talk is a 30 minute episode that explores mobile apps and the latest tools.


    Join our hosts Michael Marlatt and Kay Kelison during this kick-off episode as they explore Highlight (http://highlig.ht/about.html), a mobile app available for both iPhone and Android.


    Follow us on Twitter @mrecruitingcamp #MRECRadio


    Would you like to be a guest on our show? Email us: info@mrec.net

  • 00:25

    InstaJob: A new mobile app that turns your photos into visual job ads

    in Technology

    What if you could take any picture from your iPhone and instantly turn it into a visual job ad for your business, then easily share it across your social media channels?  Well there's an app for that and its name is InstaJob. Join MREC Talk Radio as we chat with Chris Russell from CareerCloud to discuss Instajob, a newly launched iPhone app designed to help you humanize your company and drive traffic to your career sites.


     


    About Our Guest


    Chris Russell | @ChrisRussell


    Considered the 'Mad Scientist of Online Recruiting', Chris Russell is an Entrepreneur and a Talent Acquisition Manager who's been working in the online recruiting space since 1999 when he launched his first job board. You can find Chris across social media but especially on Twitter @chrisrussell.


     


    About InstaJob


    Using InstaJob in your social recruiting will help in three ways. 


    1. More targeted traffic to your career site.


    2. Employment branding through pictures.


    3. Better social engagement.


    InstaJob is currently available only for iOS, an Android app is planned for 2014.  To learn more, visit http://www.careercloud.com/instajob/

  • 00:19

    The Morning Mobile Millionaire - Episode 1

    in Fun

    Join the Game Loot Network Chief Fun Officer, Kent McLaughlin, every Monday thru Thursday morning at 9:00am Eastern Time. This "high energy" show will get your day started off better than a super-sized Starbucks and is full of fantastic information, motivation and inspiration. Learn how you can grab your piece of the Mobile Gaming Revolution and position yourself in front of the world's largest mega trend.

  • 00:18

    Ep-2 App Or Crapp? The Best And The Worst Apps

    in Entertainment

     


    TOnight we review 4 more Apps that are going to either be APPS to get or CRAPP to avoid. 


    Featuring the team of Dylan and Kyle O!


     

  • 00:31

    Discover 5 Ways a Mobile App Can Grow Your Martial Arts Business

    in Business

    Mobile technology has changed how martial arts schools reach customers. A mobile app makes it easy to grow your martial arts business and create more customer loyalty. According to a report from CNN Money, app usage makes up 47% of Internet traffic. Join show host Jessie Bowen and Appvill101 President Keddrain Bowen, Appvill101 is located in Johnson city Tenessee, 


     Appvill101 brings you cutting edge, easy-to-use, cost-effective mobile apps (websites) to your businesses fingertips. Over 75% of the world’s population are mobile subscribers - learn how you can connect with your consumers the way they want to connect.


    Topic: Discover 5 Ways a Mobile App Can Grow Your Martial Arts Business



    How to stay in communication with your students
    Deliver key information
    Conduct business
    Provide exclusive promotions, offers, and discounts
    Personalize service


    Appville 101 designs and develops apps, web sites and videos that allow customers to create a viral buzz and connect with their audience.  Appville 101 strategies and solutions increase customer awareness, create brand loyalty, intensify traffic and drive sales.Visit their website http://www.appville101.com/


    Nominate your martial arts hero for the AMAA WHO'S WHO in the Martial Arts induction and book pubublication.


    http://www.the-amaa.com/#!hall-of-fame-ballot/c1pld


     

  • 00:31

    Women: How to Succeed in the Mobile/Wireless Industry

    in Technology

    If you, or someone you know, is a woman in the mobile/wireless industry or aspires to be, this discussion is a must listen! Joining host Melissa Birnie are two phenomenal women who have had remarkable careers in the tech industry. Conversation topics include the shortage of women involved in the mobile and wireless tech industry, advice for women seeking career growth in tech, and participation in organizations such as MTAM, Inforum or others, and much more. Join us!


    Janette Phillips is Business Development Director for Chrysalis Global Consulting, Chairperson of MTAM's statewide Women in Mobile Tech Advisory Council, and former Executive Director of the Michigan Council of Women in Technology.


    Kim Green-Kerr is Regional Vice President for the West Region for Sprint’s General Business division and brings to the position over 23 years’ experience in sales, management and leadership. In her previous role, Kim ran sales and distribution for the General Business sales and regional marketing organizations for the North and Midwest Regions and also was Area Vice President for the Michigan/Northwest Ohio Market. 

  • 00:30

    An Exploration of Opportunity: Women in Mobile/Wireless Tech

    in Technology

    On Monday, June 22nd, the Mobile Technology Association of Michigan will launch the Women in Mobile Tech Advisory Council with a mission ‘to support women through access to educational forums, networking, mentoring, technical training, resources, scholarships, and more, with a primary focus on professional women currently working with, or interested in working with, these technologies in any industry.


    With a lack of mobile/wireless tech-trained talent available, and universities unable to turn out trained graduates fast enough to meet the demands of Michigan-based firms and branches of national and international firms located here, identifying ways to engage more women in the space as a potential solution to this staffing shortage is an area of focus by a wide variety of regional employer groups, educational institutions, economic development organizations, and non-profits. The Women in Mobile Tech Advisory Council will be the resource to pull together the various stakeholders and resources focused on this issue to connect talent, interest and opportunity.


    The launch of the Women in Mobile Tech Advisory Council will feature an incredible panel of women leaders in the mobile/wireless tech space from a cross-section of industries to address this topic, as well as discuss their own journey's to achieving success in this field. Join host Melissa Birnie and guest, Linda Daichendt, MTAM Exeutive Director, to learn more about the Women in Mobile Tech Advisory Council, what you can expect to learn at the launch event, and what this Council expects to do for women in Michigan to enable them to utilize these technologies for career/business growth.

  • 00:30

    Mobile Health: Industry Needs & the Resulting Mobile/Wireless Opportunities

    in Technology

    MTAM and Medical Main Street are presenting a Mobile Health (mhealth) Symposium for Mobile/Wireless Technology Professionals on April 23rd.  This event, and mHealth overall, will be the focus for this week's episode. (Information on attending the event can be found at http://dld.bz/d9PXH)


    Join Michigan Mobile Musings host, Melissa Birnie and her guest, Keith Brophy, tech entrepreneur and recently appointed State Director of the Michigan Small Business Development Centers, on Tuesday, April 14th at 9:00 a.m. for a special sneak preview before the Symposium. Discussions will include healthcare industry needs and the opportunity those needs create for mobile/wireless tech firms in Michigan. Keith offers a unique insight into mobile health - past, present and future. Prior to his current role at the Michigan Small Business Development Center Keith served as CEO of Ideomed, Inc.; a Spectrum Health technology venture that developed the Abriiz mobile app for smartphones and tablets that is used to manage medical conditions such as diabetes, COPD, congestive heart failure, childhood obesity, as well as palliative care. Positions previous to Ideomed, Inc. include President of Business Development at NuSoft Solutions and CEO/co-founder of Sagestone Consulting. Keith began his career at IBM Federal Systems and Systems Integration divisions working on a wide variety of forward looking technologies. If mHealth is an area of interest for you, this is a show you don't want to miss!

  • 00:29

    RF Connect - Setting the Standard in Wireless and Mobile Solutions

    in Technology

    We expect our wireless devices to work everywhere. The thought of not being connected is disappointing to some and terrifying to others. After all, whatever would we do if we couldn’t access social media, email, or call to check on the kids as we walk to the next business meeting? Few people contemplate the reason their wireless device does work in building basements, hospitals, and many other buildings. Thankfully, in these instances, someone saw the need to increase signal strength and paid to have that signal enhanced or rebroadcast. RF Connect, based in Farmington Hills, Michigan, is the recognized leader in the design, deployment and support of high performance unified wireless systems, mobile solutions and applications. They set the standard in wireless and mobile solutions, design and deployment expertise through partnering with industry leaders across the entire RF spectrum. Join host Melissa Birnie as she talks with Jeff Hipchen (recognized by Crain’s Detroit Business Magazine as a “40 under 40” business leader), and currently Executive Vice President of RF Connect, to learn more about RF Connect, their services, and what sets them apart from others in this field.

  • 00:28

    Business Transactions Transformed by the Internet & Mobile/Wireless Technologies

    in Technology

    The Internet has transformed how consumers and businesses conduct business and make purchases!


    Welcome the 1970’s and the advent of eCommerce. Since then there has been no looking back. Individuals and businesses alike engage in eCommerce transactions daily to buy and/or sell products and services via the Internet, and more recently, using the Internet from their mobile devices. From purchases on eBay and Amazon, to payments processed by PayPal or Square, eCommerce/mCommerce is a global business channel.


    Learn how to leverage eCommerce/mCommerce in your business, and take advantage of the access to your business that mobile technologies provide for your customers. Join Melissa Birnie and Lisa Kosak on Friday, March 20, 2015 as they talk with Grand Rapids based CQL, a national leader in eCommerce technology. Discussions will include: eCommerce/mCommerce; developing an eCommerce platform, accessing eCommerce/mCommerce via mobile devices, evaluating eCommerce/mCommerce vendors, digital/mobile marketing strategies, branding, and more! 

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