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With Mike Michalowicz Author of The Pumpkin Plan Has your Inner Critic been playing games with you, holding you hostage and unable to reap the full rewards from your business? Join us for an engaging discussion with Mike as he lays out the components from his newest book, The Pumpkin Plan. The three primary tools for growth that Mike will be sharing include:
1. How to plant a prizewinning seed: Identify the core strengths of your business by distilling the needs of your best clients, your unique offerings and your ability to systemize it.
2. Get rid of the losers: Rotten pumpkins stunt the growth of the healthy ones. Figure out which customers can drive sustained growth and ditch the rest of them.
3. Nurture the winners: Once you determine who your best customers are, blow their minds with innovation and unparalleled service.