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I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help marketing executives and their teams tell their most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone.
Let me know what you think and what you want more of: email kathy (at) keepingithuman dot com.
Welcome to the Funnel: Turn Your Marketing Tactics up to 11
Content marketing remains a top priority for marketers. While there is no shortage of content, there is often a dearth of compelling content at the top of the funnel. There doesn't need to be - find out how to add some personality and flavor to your social media + content marketing. Join us for a great conversation with Jason Miller of LinkedIn and author of Welcome to the Funnel on Thursday, Jan 29th.
Author of Welcome to the Funnel, Jason leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing. Previously he was the senior manager of social media strategy at Marketo. He spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, and singing 80’s metal karaokea. Jason is a speaker and frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger.
I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help marketing executives and their teams tell their most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.
90% of companies report that content marketing is a priority. How do you ensure that you have compelling content and the right types of content?
Join us Thursday, July 31st, for a great chat with the one and only, Jason Miller of LinkedIn. Follow Jason.
About Jason Miller
Jason leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver ROI. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking socia ROIl, he is winning awards as a concert photographer, singing 80’s metal karaoke, and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger, and has presented at numerous industry conference including Dreamforce, Social Media Marketing World , Social Fresh, and more.
Marketo has just released Sales Insight, an exciting new solution giving sales people the ability to better manage their own prospecting and make better pursuit decisions through the use of marketing automation functionality
Glen Lipka, Vice President of User Experience, Marketo, Discusses How Product Management, User Experience (UX) And Engineering Teams Can Work Together To Achieve A Great Product Outcome
Glen says, “My view of an ideal structure for the product team is flat so that everyone is working as peers together to collaborate with specific responsibilities. I look forward to sharing my experience as first employee at Marketo with the #ProdMgmtTalk community."
Host, @CindyFSolomon joined by co-host, @TaariqLewis
Background Resources: http://bit.ly/PC6srt
LinkedIn's Slideshare evangelist Kevin Fisher shows B2B marketers how they should be using Slideshare for lead generation on this B2B Marketing Radio Show.
Why a B2B marketer cannot rely solely on whitepapers and blog posts anymore How are organizations using Slideshare for social selling? How Marketo generated 300% more leads using Slideshare How Achievers, an employee engagement software company gained dozens of leads within 1 week after launching their first 5 presentations on Slideshare 5 tips for turning Slideshare into a lead generating machine The mistakes B2B marketers are making when creating their presentations - and marketing them on LinkedIn that are keeping viewers from becoming leads The must-have elements that all successful lead generating presentations have How should we be using visual thinking in our presentations Plus much more Listen to this episode of B2B Marketing Insider's Radio Show, then grab our guest expert's free resources at: http://b2bmarketingradioshow.com/resources
A recording of the webinar conducted by Marketo on April 11, 3 am EST.
James McGill, VP Marketing, Business Operations & Software Development at QuantaPoint
Theme: Leveraging Microsites for Improved Demand Generation Results
Please join us as we talk James McGill about his current experiments in using custom microsites to improve demand generation. An experienced Marketo user, James will share with us the why, how and results of this innovative experiment.
In this episode Dan Kaplan, CoFounder of periscopeUP discusses increasing lead quality with Michael Eager, CEO Founder of Sprint Marketing. Influenced by the thinking of Dan McDade, author of The Truth About Leads, Michael makes the case for spending your resources improving the quality of your websites leads, rather than increasing the volume of leads.
The conversation covers a new paradigm for quantifying leads, how to bring together the marketing and sales departments with a weekly discussion of the quality of leads, understanding what is producing the most leads, and getting prospects to pre-qualify themselves with automation software like Hubspot, Pardot, and Marketo.
The former COO of Orange Soda, Michael Eagar is a serial entrepreneur. His latest venture is Sprint Marketing, where he provides low-cost, quick-turnaround, data-intensive infographics.
View the full video interview at www.periscopeUP.com/blog/podcast-michael-eagar
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Debbie Qaqish speaks about what it will take for marketers to survive in thrive in 2009.