• 01:00

    Interview with Jon Miller on Sales Insight from Marketo

    in Business

    Marketo has just released Sales Insight, an exciting new solution giving sales people the ability to better manage their own prospecting and make better pursuit decisions through the use of marketing automation functionality

  • 00:56

    From Idea to Reality w/ @GlenLipka, VP UX @Marketo

    in Business

    Glen Lipka, Vice President of User Experience, Marketo, Discusses How Product Management, User Experience (UX) And Engineering Teams Can Work Together To Achieve A Great Product Outcome
    Glen says, “My view of an ideal structure for the product team is flat so that everyone is working as peers together to collaborate with specific responsibilities. I look forward to sharing my experience as first employee at Marketo with the #ProdMgmtTalk community."
    Host, @CindyFSolomon joined by co-host, @TaariqLewis
    Background Resources: http://bit.ly/PC6srt

  • 01:02

    Using Slideshare for Lead Generation

    in Marketing

     LinkedIn's Slideshare evangelist Kevin Fisher shows B2B marketers how they should be using Slideshare for lead generation on this B2B Marketing Radio Show.
    You'll learn:
    Why a B2B marketer cannot rely solely on whitepapers and blog posts anymore How are organizations using Slideshare for social selling? How Marketo generated 300% more leads using Slideshare How Achievers, an employee engagement software company gained dozens of leads within 1 week after launching their first 5 presentations on Slideshare 5 tips for turning Slideshare into a lead generating machine The mistakes B2B marketers are making when creating their presentations - and marketing them on LinkedIn that are keeping viewers from becoming leads The must-have elements that all successful lead generating presentations have How should we be using visual thinking in our presentations Plus much more Listen to this episode of B2B Marketing Insider's Radio Show, then grab our guest expert's free resources at: http://b2bmarketingradioshow.com/resources
     

  • 00:56

    Building a Successful Funnel, Building Successful Sales Rep

    in Marketing

    A recording of the webinar conducted by Marketo on April 11, 3 am EST.

  • 00:55

    Leveraging Microsites for Improved Demand Generation Results

    in Marketing

    James McGill, VP Marketing, Business Operations & Software Development at QuantaPoint
    Theme: Leveraging Microsites for Improved Demand Generation Results
    Please join us as we talk James McGill about his current experiments in using custom microsites to improve demand generation. An experienced Marketo user, James will share with us the why, how and results of this innovative experiment.

  • 00:41

    How To Use & Syndicate High Impact PR

    in Marketing

    In this episode Dan Kaplan, CoFounder of periscopeUP discusses increasing lead quality with Michael Eager, CEO Founder of Sprint Marketing. Influenced by the thinking of Dan McDade, author of The Truth About Leads, Michael makes the case for spending your resources improving the quality of your websites leads, rather than increasing the volume of leads.


    The conversation covers a new paradigm for quantifying leads, how to bring together the marketing and sales departments with a weekly discussion of the quality of leads, understanding what is producing the most leads, and getting prospects to pre-qualify themselves with automation software like Hubspot, Pardot, and Marketo.


    The former COO of Orange Soda, Michael Eagar is a serial entrepreneur. His latest venture is Sprint Marketing, where he provides low-cost, quick-turnaround, data-intensive infographics.


    View the full video interview at www.periscopeUP.com/blog/podcast-michael-eagar


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  • 01:00

    Lead Generation: Your #1 Survival Strategy for 2009

    in Business

    Debbie Qaqish speaks about what it will take for marketers to survive in thrive in 2009.

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